"Touch" is a song performed by British singer-songwriter

Natasha Bedingfield Natasha Anne Bedingfield (born 26 November 1981) is a British singer and songwriter. Bedingfield released her debut album, '' Unwritten'', in 2004, which contained primarily up-tempo pop songs and was influenced by R&B music. It enjoyed intern ...

. The song written by Bedingfield, Julian Bunetta and

Steve Kipner Stephen Alan Kipner (born 1950) is an American-born Australian songwriter and record producer, with hits spanning a 40-year period, including chart-topping songs such as Olivia Newton-John's "Physical", Natasha Bedingfield's "These Words", an ...

was released to the US

iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...

on 18 May 2010 as the lead single from her third studio album, '' Strip Me'', which came out in late 2010. The song was sent to US radio on 29 June 2010 and then later confirmed to be a trailer single, whilst the album's title track serves as the first official single.

Critical reception

Becky Bain of '

Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...

' liked the song saying "it won her over". She said "The verses seem a bit rambling (Natasha basically runs through every errand she did that day), but the catchy chorus of 'we danced, and we laughed, and we touched' wins us over. And we’re fairly certain it will inevitably be played on our TVs ad nauseam during iPod Touch commercials."

Music video

Rich Lee Richard "Rich" Lee is an American music video and commercial director. He has directed music videos for Eminem, Lana Del Rey, Maroon 5, The Black Eyed Peas, Norah Jones, Michael Bublé and The All-American Rejects. Rich Lee started his professio ...

was booked to direct the video which was filmed in the first week of July 2010. Lee is best known for his work with

The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie, who replaced Kim Hi ...

. 13 July, outtakes from the video were released on Bedingfield's official site and

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

account. The video was released to the singer's official

Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, ...

account on 27 July 2010.

Promotion

It has been revealed that "Touch" will be used as the theme song for an upcoming

NIVEA Nivea (, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it w ...

skincare campaign. Of the partnership which will involved the song being featured in TV commercials Bedingfield said "I've never been happier than I am right now ... I just celebrated my one-year wedding anniversary with the love of my life, and my new album, which I'm very proud of, will be released this fall. When I heard about NIVEA's Happiness campaign, I couldn't think of a better way to share my new song, 'Touch,' with fans. When you feel happy, it's contagious!" Bedingfield performed the song live for the first time on ''

The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was pro ...

'' on 24 May 2010. She performed the song for a second time on ''

So You Think You Can Dance ''So You Think You Can Dance'' is a franchise of reality television shows in which contestants compete in dance. The first series of the franchise, created by '' Idols'' producers Simon Fuller and Nigel Lythgoe, premiered in July 2005 and ha ...

'' on 8 July 2010. On 19 July, Bedingfield performed the song at the VH1

Do Something DoSomething (also DoSomething.org) is a global nonprofit organization with the goal of motivating young people to make positive change both online and offline through campaigns. The organization's CEO is DeNora Getachew. History The organizatio ...

Awards.

Remix

"Touch" was officially remixed by The Dirty Tees. The remix was released in December 2010.

Charts

Release history

Radio adds

Release

Notes

{{DEFAULTSORT:Touch (Natasha Bedingfield Song) 2010 singles Natasha Bedingfield songs Dance-pop songs Songs written by Natasha Bedingfield Songs written by Steve Kipner Epic Records singles Songs written by Julian Bunetta 2010 songs Music videos directed by Rich Lee