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Thomas E. Freston (born November 22, 1945) is an American media proprietor, businessman, and financier.


Early life and education

Freston grew up in
Rowayton, Connecticut Rowayton is an affluent coastal village in the city of Norwalk, Connecticut, roughly from New York City. The community is governed by the Sixth Taxing District of Norwalk and has a number of active local associations, including the Civic Assoc ...
. He received a Bachelor of Arts from
Saint Michael's College Saint Michael's College (St. Mikes or Saint Michael's) is a private Roman Catholic college in Colchester, Vermont. Saint Michael's was founded in 1904 by the Society of Saint Edmund. It grants Bachelor of Arts and Bachelor of Science degrees ...
and an MBA from
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...
. Freston began his career advertising at
Benton & Bowles Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius in 1 ...
, which later merged with D'Arcy. In 1972, after a year of traveling, he moved to South Asia to start a textile and clothing business, Hindu Kush, and worked and lived in
New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Hous ...
, India and
Kabul Kabul (; ps, , ; , ) is the capital and largest city of Afghanistan. Located in the eastern half of the country, it is also a municipality, forming part of the Kabul Province; it is administratively divided into #Districts, 22 municipal dist ...
, Afghanistan.


Career

Returning to the United States in 1979, he joined the Warner-Amex Satellite Entertainment Company (WASEC), a pioneer in the new field of cable television programming. He was one of the founding members of the team that created a music video channel
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
in 1981. As head of marketing, he worked on the " I Want My MTV" ad campaign that helped make the new network a cultural phenomenon. In 1987, he became the President and CEO of
MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...
, a job he held for 17 years. MTV Networks launched and operated networks including:
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
, VH1, Comedy Central,
TV Land TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cl ...
, Spike, CMT,
Logo TV Logo TV (often shortened to Logo, and stylized as Logo.) is an American basic cable channel owned by Paramount Media Networks, a division of Paramount Global. Launched in 2005, Logo was originally dedicated to lifestyle and entertainment progr ...
,
Noggin Noggin may refer to: General * Noggin or gill (volume), a unit of volume * Noggin (cup), a small cup * Noggin, slang for head A head is the part of an organism which usually includes the ears, brain, forehead, cheeks, chin, eyes, nose, an ...
, and others. As CEO of MTV Networks, Freston expanded the company's reach, built an animation studio, produced feature films, and developed large consumer product and digital businesses. Popular brands and shows included: ''
Blue's Clues ''Blue's Clues'' is an American live-action/animated children's television series, created by Angela C. Santomero, Todd Kessler, and Traci Paige Johnson, that premiered on Nickelodeon as part of its Nick Jr. block on September 8, 1996, and ...
'', ''
Beavis and Butthead ''Beavis and Butt-Head'' is an American adult animated series created by Mike Judge. The series follows Beavis and Butt-Head, both voiced by Judge, a pair of teenage slackers characterized by their apathy, lack of intelligence, lowbrow humor, an ...
'', ''
The Adventures of Pete & Pete ''The Adventures of Pete & Pete'' is an American comedy television series created by Will McRobb and Chris Viscardi for Nickelodeon. It centers around two brothers, both named Pete Wrigley, and their humorous and surreal adventures in suburbia ...
'', ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American Animated series, animated Television comedy, comedy Television show, television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It ...
'', ''
Daria ''Daria'' is an American adult animated sitcom created by Glenn Eichler and Susie Lewis Lynn. The series ran from March 3, 1997, to January 21, 2002, on MTV. It focuses on the title character, Daria Morgendorffer, an intelligent, cynical high ...
'', ''
The Daily Show ''The Daily Show'' is an American late-night talk and satirical news television program. It airs each Monday through Thursday on Comedy Central with release shortly after on Paramount+. ''The Daily Show'' draws its comedy and satire form fr ...
'', '' Jackass'', ''
South Park ''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone and developed by Brian Graden for Comedy Central. The series revolves around four boysStan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand ...
'', ''
Drawn Together ''Drawn Together'' is an American adult animated sitcom created by Dave Jeser and Matt Silverstein and premiered on Comedy Central on October 27, 2004. The series is a parody of '' The Surreal Life'' and follows the misadventures of the housemat ...
'', ''
Crank Yankers ''Crank Yankers'' is an American adult puppet television show produced by Adam Carolla, Jimmy Kimmel and Daniel Kellison. It features actual crank calls made by show regulars and celebrity guests, while re-enacted onscreen by puppets for a vi ...
'', ''
The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two fairy godparents named Cosmo and Wanda who grant him ...
'', ''
Aeon Flux The word aeon , also spelled eon (in American and Australian English), originally meant "life", "vital force" or "being", "generation" or "a period of time", though it tended to be translated as "age" in the sense of "ages", "forever", "timele ...
'', ''
Chappelle's Show ''Chappelle's Show'' is an American sketch comedy television series created by comedians Dave Chappelle and Neal Brennan, with Chappelle hosting the show and starring in the majority of its sketches. Chappelle, Brennan, and Michele Armour were th ...
'', '' I Love the...'', ''
Behind the Music ''Behind the Music'' is a documentary television series on VH1. Each episode profiles and interviews a popular musical artist or group. The program examines the beginning of their career, their road to success, and the hardships they may have ...
'', '' Avatar: The Last Airbender'', ''
The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show fo ...
'', ''
Wonder Showzen ''Wonder Showzen'' is an American adult sketch comedy television series that aired between 2005 and 2006 on MTV2. It was created by Vernon Chatman and John Lee of PFFR. Described as a children's television series for adults, the show's format ...
'', ''
The Ren & Stimpy Show ''The Ren & Stimpy Show'' (also known as ''Ren & Stimpy'') is an American animated television series created by Canadian animator John Kricfalusi. Originally produced by Spümcø for Nickelodeon, the series aired from August 11, 1991, to Dece ...
'', '' The Real World'', ''
Dora the Explorer ''Dora the Explorer'' is an American children's animated television series and multimedia franchise created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner that premiered on Nickelodeon on August 14, 2000, went on hiatus on June 5, 20 ...
'', ''
Rugrats ''Rugrats'' is an American animated television series created by Arlene Klasky, Gábor Csupó, and Paul Germain for Nickelodeon. The show focuses on a group of toddlers; most prominently— Tommy, Chuckie, Angelica, and twins Phil and Lil, a ...
'', and ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into vari ...
'' series (from ''
Generation A generation refers to all of the people born and living at about the same time, regarded collectively. It can also be described as, "the average period, generally considered to be about 20–⁠30 years, during which children are born and gr ...
'' to ''
Deep Space Nine ''Star Trek: Deep Space Nine'' (abbreviated as ''DS9'') is an American science fiction television series created by Rick Berman and Michael Piller. The fourth series in the '' Star Trek'' media franchise, it originally aired in syndication fr ...
'').


Viacom

In 2004, after Viacom President & COO
Mel Karmazin Melvin Alan "Mel" Karmazin (born August 24, 1943) is an American executive. He was the president of Infinity Broadcasting (formally known as CBS Radio now Entercom) and eventually became the president and CEO of CBS television . From 2004–201 ...
stepped down, Freston was named Co-President & Co-COO of Viacom (along with
Leslie Moonves Leslie Roy Moonves (; born October 6, 1949) is an American media executive who was the chairman and CEO of CBS Corporation from 2003 until his resignation in September 2018 following numerous allegations of sexual harassment, sexual assault and ...
). Freston oversaw MTV Networks,
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
,
Famous Music Publishing Famous Music Corporation was the worldwide music publishing division of Paramount Pictures, a division of Paramount Global since 1994. Its copyright holdings span several decades and includes music from such Academy Award-winning motion pictures ...
, and
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publi ...
. In January 2006, Viacom split into two separate companies: Viacom led by Freston and CBS Corporation headed by Moonves. In September 2006, Viacom chairman
Sumner Redstone Sumner Murray Redstone ( Rothstein; May 27, 1923 – August 11, 2020) was an American billionaire businessman and media magnate. He was the founder and chairman of the second incarnation of Viacom which was dissolved in 2019 (a year before Redst ...
stunned the entertainment industry when he fired Freston from the position of CEO. One of the chief reasons for the move was that Freston hadn’t moved decisively enough to buy MySpace, which was then the most popular social networking site; instead
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
's
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New ...
purchased the site for $580 million. Redstone believed that the failure to acquire MySpace contributed to the 20% drop in Viacom’s stock price in 2006 up to the date of Freston’s ouster. Freston's successor as CEO, Philippe Dauman, was quoted as saying “never, ever let another competitor beat us to the trophy”. Redstone told interviewer
Charlie Rose Charles Peete Rose Jr. (born January 5, 1942) is an American former television journalist and talk show host. From 1991 to 2017, he was the host and executive producer of the talk show '' Charlie Rose'' on PBS and Bloomberg LP. Rose also co- ...
that losing MySpace had been “humiliating,” adding, “MySpace was sitting there for the taking for $500 million.” Murdoch's company ended up selling Myspace, which had largely declined along with the rise of rival social networking website Facebook, in 2012; News Corp's sale price at the time was $35 million.


Post-Viacom

Freston is currently the principal of Firefly3 LLC, a consulting and investment company. In January 2015, he became a senior advisor to The Raine Group, a boutique merchant bank.


Personal life

In 1980, Freston married Margaret Ellen Badali. They had two children, Andrew (b.1985) and Gilbert (b. 1990). They later divorced. In 1998, Freston married Kathy Freston, a former model, self-help author, and health and wellness expert.NY Post: "High-flying Frestons split up"
June 5, 2012
W magazine: "Guiding Light - Self-help entrepreneur Kathy Freston brings transcendence to the media-mogul set" By Emily Holt
May 2008 They divorced in 2014.


Bibliography

* * * * * * * *


References


External links

* * {{DEFAULTSORT:Freston, Tom 1945 births 20th-century American businesspeople 21st-century American businesspeople American chief executives in the media industry American expatriates in Afghanistan American expatriates in India American television executives Businesspeople from Connecticut Living people New America (organization) New York University Stern School of Business alumni Paramount Global people People from Norwalk, Connecticut Saint Michael's College alumni