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() is a Japanese animation studio primarily controlled by its namesake Toei Company. It has produced numerous series, including ''Sally the Witch,'' ''Gegege no Kitaro,'' ''Mazinger Z'', ''Galaxy Express 999'', ''Dr. Slump'', ''Dragon Ball'', ''Saint Seiya'', ''Sailor Moon'', ''Slam Dunk'', ''Digimon'', ''One Piece'', ''The Transformers'' (1984–1990, including several Japanese exclusive productions) and the ''Precure'' series.


History


The studio was founded by animators Kenzō Masaoka and Zenjirō Yamamoto in 1948 as . In 1956, Toei purchased the studio and it was renamed , doing business as Toei Animation Co., Ltd. outside Japan. In 1998, the Japanese name was renamed to Toei Animation. It has created a number of TV series and movies and adapted Japanese comics as animated series, many popular worldwide. Hayao Miyazaki, Isao Takahata, Yasuji Mori, Leiji Matsumoto and Yoichi Kotabe have worked with the company. Toei is a shareholder in the Japanese anime satellite television network Animax with other anime studios and production companies, such as Sunrise, TMS Entertainment and Nihon Ad Systems Inc. The company is headquartered in the Ohizumi Studio in Nerima, Tokyo. Their mascot is the cat Pero, from the company's 1969 film adaptation of ''Puss in Boots''. Toei Animation produced anime versions of works from manga series by manga artists, including Go Nagai (''Mazinger Z''), Eiichiro Oda (''One Piece''), Shotaro Ishinomori (''Cyborg 009''), Mitsutoshi Shimabukuro (''Toriko''), Takehiko Inoue (''Slam Dunk''), Mitsuteru Yokoyama (''Sally the Witch''), Masami Kurumada (''Saint Seiya''), Akira Toriyama (''Dragon Ball'' and ''Dr. Slump''), Leiji Matsumoto (''Galaxy Express 999''), and Naoko Takeuchi (''Sailor Moon''). The studio helped propel the popularity of the Magical Girl and ''Super Robot'' genres of anime; Toei's TV series include the first magical-girl anime series, ''Mahoutsukai Sally'' (an adaptation of Mitsuteru Yokoyama's manga of the same name), and Go Nagai's ''Mazinger Z'', an adaptation of his manga which set the standard for Super Robot anime. Although the Toei Company usually allows Toei Animation to handle its animation, they occasionally hire other companies to provide animation; although the Toei Company produced the ''Robot Romance Trilogy'', Sunrise (then known as Nippon Sunrise) provided the animation. Toei Company would also enlist the help of other studios such as hiring Academy Productions to produce the animation for ''Space Emperor God Sigma'', rather than use their own studio. Toei Animation's anime which have won the Animage Anime Grand Prix award are ''Galaxy Express 999'' in 1981, ''Saint Seiya'' in 1987 and ''Sailor Moon'' in 1992. In addition to producing anime for release in Japan, Toei Animation began providing animation for American films and television series during the 1960s and particularly during the 1980s.

Subsidiaries




Currently in production





TV animation





1960–69





1970–79





1980–89





1990–99





2000–09





2010–19





2020–present





TV movies and specials





Theatrical films





CGI films





Original video animation (OVA) and original net animation (ONA)





Video game animation





Video game development





Dubbing


Animated productions by foreign studios dubbed in Japanese by Toei are ''The Mystery of the Third Planet'' (1981 Russian film, dubbed in 2008); ''Les Maîtres du temps'' (1982 French-Hungarian film, dubbed in 2014), and ''Alice's Birthday'' (2009 Russian film, dubbed in 2013).


Commission work


Toei has been commissioned to provide animation by Japanese and American studios such as Disney, Sunbow, Marvel, Hanna-Barbera, DiC, Rankin/Bass and World Event Productions (DreamWorks Animation).


Controversies





Fair use dispute with TeamFourStar


Between 2008 and 2018, Toei Animation had copyrighted claimed TeamFourStar's parody series, ''DragonBall Z Abridged'' even though TFS stated that they are made under fair use.


Treatment of employees


On January 20, 2021, two employees have accused Toei Animation of overworking their employees and discrimination towards sexual minorities. The company had misgendered and deadnamed an employee who identifies as X-gender (a non-binary identity in Japan).


See also


* SynergySP, Studio Junio and Hal Film Maker/Yumeta Company, animation studios founded by former Toei animators. * Topcraft, an animation studio founded by former Toei Animation producer Toru Hara. * Studio Ghibli, an animation studio founded by former Toei animators Hayao Miyazaki and Isao Takahata. * Mushi Production, an animation studio founded by Osamu Tezuka and former Toei animators. * Shin-Ei Animation, formally A Production, an animation studio founded by former Toei animator Daikichirō Kusube. * Yamamura Animation, an animation studio founded by former Toei animator Kōji Yamamura. * Doga Kobo, an animation studio formed by former Toei animator Hideo Furusawa.


References





External links


*
Toei Animation Inc. Official website

Toei Animation Europe Official website
*
Toei Animation
at IMDb
co-productions database
{{Authority control Category:Animation studios in Tokyo Category:Japanese animation studios Category:Mass media companies established in 1956 Category:Animax Category:TV Asahi Category:Japanese companies established in 1956