A thought leader has been described as an individual or firm recognized as an authority in a specific field and also as business jargon.

Meanings

Go-to expert

From the perspective of a thought leader as the 'go-to expert', being a thought leader means to consistently answer the biggest questions on the minds of the target audience on a particular topic. Thought leaders are commonly asked to speak at public events, conferences, or webinars to share their insight with a relevant audience. In a 1990 ''Wall Street Journal'' Marketing section article, Patrick Reilly used the term "thought leader publications" to refer to such magazines as ''Harper's''. In the previous decade, the term was revived and re-engineered by marketers.

Criticism of the phrase and concept

The phrase "thought leader" is identified by some writers as an annoying example of

business jargon Corporate jargon, variously known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, corporatese or commercialese, is the jargon often used in large corporations, bureaucracies, and similar w ...

. Kevin Money and Nuno Da Camara of the John Madejski Centre for Reputation at the University of Reading's Henley Management College write that the nebulous nature of the phrase (the unclear nature of "what is and what is not thought leadership") contributes to its reputation among cynics as "meaningless management speak." Some writers, such as Harvard Business Review contributor Dorie Clark, have defended the phrase while agreeing "that it is very icky when people call themselves thought leaders because that sounds a little bit egomaniacal." ''

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' columnist David Brooks mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013. A parody on the term was published in 2016 by Pat Kelly on Canadian television's ''This Is That program''. In the process of the discussion, imitating TED talks, Kelly elicits responses from the audience that exemplify the effect he describes as the result of applying well-known marketing techniques to achieve the impression of being an erudite speaker.

Meanings

Go-to expert

Criticism of the phrase and concept

See also

References

Further reading