''Thought Catalog'' is a

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...

founded in 2010 by American

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

and media strategist Chris Lavergne.Newton, Matthe
Thought Catalog And The New Age Of Confessional Media
''Forbes.'' June 7, 2015 Owned by The Thought & Expression Company, the site attracts 25 million monthly unique visitors.Ucko, Da
How Thought Catalog Built A Site Millennials Actually Want To Read
''Native Advertising''. June 8, 2015 The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at

Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...

.Weissman, Say
Thought Catalog Wants to Capture the Millennial Moment
'' Digiday''. June 8, 2015 ''Thought Catalog'' started publishing on February 1, 2010. By 2012, ''Thought Catalog'' was attracting 2.5 million unique visitors per month, and began to attract many

millennial Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s ...

readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic. The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication. ''Thought Catalog'' receives between 100 and 500 pieces a day via the submission form.Schonfeld, Zac
Thought Catalog’s Reckoning
''Newsweek''. June 8, 2015 In July 2014 ''Thought Catalog'' was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.Marikar, Sheil

''New York Times''. June 6, 2015 ''Thought Catalog'' earns revenue from

branded content In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a ...

and banner ads, with the ''Wall Street Journal'' featuring the site on its list of "Sponsored Content That Buzzed In 2014." ''Thought Catalog’s'' founder, Chris Lavergne, was named to ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

'' "30 Under 30" list in 2014.

Books

''Thought Catalog'' launched Thought Catalog Books with four original e-books priced from $2.99 to $4.99.Weissman, Say
Thought Catalog Tries E-Books
'' Digiday''. June 8, 2015 As of June 2015, the imprint accepts manuscripts from their active contributors and from unaffiliated authors, some with agents, some without. They publish both eBooks and print books. In September 2014, Thought Catalog Books and UTA sold the rights to ''The Tracking of a Russian Spy'', by Mitch Swenson, to

StudioCanal StudioCanal S.A.S. (formerly known as Le Studio Canal+, Canal Plus, Canal+ Distribution, Canal+ D.A., Canal+ Production, and Canal+ Image and also known as StudioCanal International) is a French film production and distribution company that owns ...

. The imprint published '' Prozac Nation'' author

Elizabeth Wurtzel Elizabeth Lee Wurtzel (July 31, 1967 – January 7, 2020) was an American writer, journalist, and lawyer known for the confessional memoir ''Prozac Nation'', which she published at the age of 27. Her work often focused on chronicling her persona ...

’s book ''Creatocracy'' in early 2015.

Content

''Thought Catalog’s'' content, which includes

listicle In journalism and blogging, a listicle is an article that is structured as a list, which is often fleshed out with additional text relating to each item. A typical listicle will prominently feature a cardinal number in its title, with subsequent su ...

essay An essay is, generally, a piece of writing that gives the author's own argument, but the definition is vague, overlapping with those of a letter, a paper, an article, a pamphlet, and a short story. Essays have been sub-classified as formal a ...

s, and think pieces, has been noted for its "millennial" voice.Herrera, Ti
Inside the contradictory world of Thought Catalog, one of the Internet’s most reviled sites
''Washington Post''. June 8, 2015 Many well-known authors have contributed to the site including

Simon Critchley Simon Critchley (born 27 February 1960) is an English philosopher and the Hans Jonas Professor of Philosophy at the New School for Social Research in New York, USA. Challenging the ancient tradition that philosophy begins in wonder, Critchle ...

Tao Lin Tao Lin (; born July 2, 1983) is an American novelist, poet, essayist, short-story writer, and artist. He has published four novels, a novella, two books of poetry, a collection of short stories, and a memoir, as well as an extensive assortment of ...

Nick Mullen Nicholas James Mullen (born December 13, 1988) is an American stand-up comedian, podcaster, and comedy writer. Active since 2005, he is best known as the creator and co-host of the comedy podcast ''Cum Town'' (2016–2022) and its successor ' ...

, Robert Greene,

James Altucher James Altucher (born January 22, 1968) is an American hedge-fund manager, author, podcaster and entrepreneur who has founded or cofounded over 20 companies. He has published 20 books and is a contributor to publications including ''The Financial ...

, Mélanie Berliet, and

Tim Ferriss Timothy Ferriss (born July 20, 1977) is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He became well-known through his ''4-Hour'' self-help book series—including ''The 4-Hour Work Week'', ''The 4-Hour Body'', and '' ...

, in addition to previously unpublished essayists.James Altucher
''Thought Catalog''. June 8, 2015 Early on, the site was known for publishing alternative literature, with

as a regular contributor. Later, it became associated with a personal, confessional style.Hasan, Heb
Too Sincere for the Internet? How the Web Journal Thought Catalog Sparked an Online Firestorm
''TIME''. June 8, 2015

References

External links

*{{official website, http://www.thoughtcatalog.com
''Thought Catalog'' BooksThe Thought & Expression CompanyShop Catalog
Internet properties established in 2010 2010 establishments in the United States Online mass media companies of the United States American blogs