''The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses'' is a book by

Eric Ries Eric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of ''The Lean Startup'', a book on the lean startup movement. He is also the author of ''The Startup Way'', a book on modern entrepreneurial management. Early l ...

describing his proposed

lean startup Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-dri ...

strategy for

startup companies A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...

.Roush, Wade
Eric Ries, the Face of the Lean Startup Movement, on How a Once-Insane Idea Went Mainstream
''Xconomy''. July 6, 2011. Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder.Lohr, Steve

''The New York Times''. April 24, 2010.Solon, Olivia
Interview: Eric Ries, Author Of The Lean Startup
''Wired''. January 17, 2012. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.Loizos, Connie
“Lean Startup” evangelist Eric Ries is just getting started
''Reuters''. May 26, 2011.Venture Capital: Eric Ries, author of "The Lean Startup"
''YouTube''. November 21, 2009.
''Livres Startups''. December 22, 2022. After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve." Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (

Minimum viable product A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. A focus on releasing an MVP means that developers potentially avoid ...

) and then testing and iterating quickly results in less waste and a better product market fit. Ries also recommends using a process called the

Five Whys Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeating ...

, a technique designed to reach the core of an issue. Companies cited in the book as practising Ries's ideas include

Alphabet Energy Alphabet Energy was a startup company founded in 2009 at the University of California, Berkeley by thermoelectrics expert Matthew L. Scullin and Peidong Yang. The company uses nanotechnology and materials science applications to create thermoe ...

of California. Later more organizations have adopted the processes, including

Dropbox Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, U.S. that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox was founded in 2007 ...

Wealthfront Wealthfront Inc. is an automated investment service firm based in Palo Alto, California, founded by Andy Rachleff and Dan Carroll in 2008. As of September 2019, Wealthfront had $21 billion AUM across 400,000 accounts. History Wealthfront was f ...

, and

General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...

Reception

According to the publisher, the book "has sold over one million copies and has been translated into more than thirty languages." It was also on ''The New York Times'' Best Sellers list.

References

{{DEFAULTSORT:Lean Startup Business books 2011 non-fiction books Crown Publishing Group books