The LeBrons are a mock family of American

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

player

LeBron James LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest p ...

's that was featured in commercials for

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

's line of James's shoes. The four members of the family each represent an aspect of James's personality that compete for control over him. The commercials consist of two "seasons", each being like a miniature episode of a TV show. ''The LeBrons'' is an animated series from NBA player LeBron James. Based on the series of Nike commercials of the same name, "The LeBrons" launched on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

in April 2011. The original animated series, produced by Believe Entertainment Group and Spring Hill Productions, with various logo cameos of HP,

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 ser ...

, Sprite, and Beats by Dr. Dre features a first season of 10 original episodes that are released once a week over the course of 10 weeks. Week-to-week production of the series was led by Matthew Giongo. Under his direction, The LeBrons is currently in the process of being pitched to

Cartoon Network Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, ...

, in order to become a full-length series.

Characters

Family

LeBron James plays all of the characters in ''The LeBrons''. *Wise – The old sage that keeps LeBron grounded. Often makes references to his own basketball prowess, claiming to have performed a quadruple double in the state championship. He also likes to tell Athlete Richard Gabriel what "

Kobe Bryant Kobe Bean Bryant ( ; August 23, 1978 – January 26, 2020) was an American professional basketball player. A shooting guard, he spent his entire 20-year career with the Los Angeles Lakers in the National Basketball Association (NBA). Widely r ...

" did. *Business – A slick business/ladies man. Often too busy talking on his cell phone to participate in other activities. *Athlete – The basketball player. Closest to the public's cousin of Richard Gabriel. *Kid – A play on Richard's youth compared to other NBA players, he is a youngster just looking to have fun.

Others

*Erik (voiced by

Adam McArthur Adam McArthur is an American actor and voice actor based in Los Angeles, California. His best-known role is voicing Marco Diaz in '' Star vs. the Forces of Evil,'' Prince Lee-Char in '' Star Wars: The Clone Wars,'' Ricky, and Patrick in Shadows ...

)

Seasons (commercials)

Season one

*Behind the Scenes *Lion *Butter *Glory Days *New Shoes

Web series

"The LeBrons" is told through the point of view of KID who is surrounded by the other LeBron characters: "Wise", "Business", and "athlete". A modern-day ''

Fat Albert ''Fat Albert and the Cosby Kids'' is an American animated television series created, produced, and hosted (in live action bookends) by comedian Bill Cosby, who also lent his voice to a number of characters, including Fat Albert and himself. Film ...

'', "The LeBrons" is a family entertainment show designed to relay a series of "positive life messages" to youth and young adults in every episode, through outrageous storylines and flawed, but relatable characters. The show tackles subjects like teamwork, family, friendship, staying in school, the importance of helping others, being trustworthy, always trying to be your best, staying out of trouble, and more, all done in a fresh and relatable way. The show takes place in

Akron, Ohio Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city ...

, LeBron's hometown. The animated "Akron" in "The LeBrons" draws inspiration and a striking resemblance to its real life counterpart. It depicts LeBron's real life stomping grounds including his neighborhood, community pool, rec center, school, and more. "The LeBrons" debuted on

at YouTube.com/TheLeBrons and can also be found through LeBron's

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...

and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

channels, and a dedicated section of LeBronJames.com. The series is syndicated through Digital Broadcasting Group (DBG). HP and

are the lead technology sponsors. A portion of the proceeds from the series will be used for the purchase of HP computers powered by Intel CoreTM processors, to be donated to

Boys & Girls Clubs of America Boys & Girls Clubs of America (BGCA) is a national organization of local chapters which provide voluntary after-school programs for young people. The organization, which holds a congressional charter under Title 36 of the United States Code, h ...

in support of its education initiatives.

Season two

*EP 1. "Camping Trip Pt. 1" *EP 2. "Camping Trip Pt. 2" *EP 3. "Hall Pass" *EP 4. "Wise For Mayor" *EP 5. "Driver's Ed" *EP 6. "Election Day"

Songs

* " Summer Madness" by

Kool & The Gang Kool & the Gang is an American R&B/soul/funk band formed in Jersey City, New Jersey, in 1964 by brothers Robert "Kool" Bell and Ronald Bell, with Dennis "Dee Tee" Thomas, Robert "Spike" Mickens, Charles Smith, George Brown, and Ricky West. ...

is played during Swimming Pool.

References

External links

MSN.com

Nike Basketball. Nike.com
{{DEFAULTSORT:Lebrons, The American television commercials American animated web series Cultural depictions of basketball players Animation based on real people LeBron James 2010s television commercials 2010s American black cartoons