The Iconic (styled as THE ICONIC) is a

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

-based,

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

n online

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

and

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

retailer. The

company A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared ...

was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations. with over 1500 brands and 165,000 items, including Australian labels P.E Nation,

Sass & Bide sass & bide, created in 1999, is an Australian women's fashion label. The label is known for being worn by ''Sex and the City'' actress Sarah Jessica Parker and, in more recent times, Madonna, Rihanna, Kate Moss, Beyoncé, Nicole Richie and Mi ...

Camilla and Marc CAMILLA AND MARC is an Australian women's fashion label launched in 2003 at Australian Fashion Week by Sydney-based brother and sister Camilla Freeman-Topper and Marc Freeman. Its style has been described as masculine tailoring with feminine si ...

, Country Road,

Witchery Witchery is a Swedish blackened thrash metal band formed by former members of Satanic Slaughter in 1997. The current lineup consists of guitarists Patrik Jensen and Rickard "Rille" Rimfält, bassist Sharlee D'Angelo, vocalist Angus Norder, a ...

and

Lorna Jane Lorna Jane is an athletic apparel retailer with headquarters in Brisbane, Australia and regional offices in the US, Singapore, China, and New Zealand. It was founded in 1990 by Lorna Jane Clarkson and her husband Bill Clarkson. The women’s a ...

. International brands stocked include

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Levi’s Levi Strauss & Co. () is an American clothing company known worldwide for its Levi's () brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, t ...

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, an ...

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...

, MAC, Estee Lauder and more. THE ICONIC's Sydney based Fulfilment Centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.

History

THE ICONIC was launched in 2011 by three founders and is part of the

Global Fashion Group Global Fashion Group (GFG) is a Singaporean publicly traded e-commerce holding group. In May 2019, GFG reported net revenue of over €1,359.7 billion for financial year 2020.https://ir.global-fashion-group.com/download/companies/globalfashion ...

. The company has been led by CEO Erica Berchtold since May 2019. In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG with former Kinnevik Investment Director, Christoph Barchewitz. THE ICONIC announced in October 2018 that

Rebel Sport Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain. History Rebel Sport was established in 1985 with its first store in Bankstown. After being listed on the Australian Securities Exchange in 1993, it was p ...

Managing Director, Erica Berchtold, would take over as CEO in February 2019.

Achievements & Milestones

* Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's). * Wins “Best Social Commerce” category at the 2013 ORIAs. * Wins “Best Social Commerce” category at the 2013 ORIAs. * Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs. * In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner,

Australia Post Australia Post, formally the Australian Postal Corporation, is the government business enterprise that provides postal services in Australia. The head office of Australia Post is located in Bourke Street, Melbourne, which also serves as a post o ...

. * In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a

Surry Hills Surry Hills is an inner-city suburb of Sydney, in the state of New South Wales, Australia. Surry Hills is immediately south-east of the Sydney central business district in the local government area of the City of Sydney. Surry Hills is surround ...

warehouse space to an office in the Sydney CBD. *In 2016, THE ICONIC hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach. *THE ICONIC trials 1-hour delivery in Sydney in May 2018. *THE ICONIC launches THE ICONIC Kids in August 2018. *Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.

References

{{DEFAULTSORT:Iconic, The Online retailers of Australia Clothing retailers of Australia Companies based in Sydney Retail companies established in 2011 Internet properties established in 2011 2011 establishments in Australia