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Foundation for Advancing Alcohol Responsibility (Responsibility.org), formerly known as the Century Council, is an American
not-for-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate
drunk driving Drunk driving (or drink-driving in British English) is the act of driving under the influence of alcohol. A small increase in the blood alcohol content increases the relative risk of a motor vehicle crash. In the United States, alcohol is invo ...
and
underage drinking The legal drinking age is the minimum age at which a person can legally consume alcoholic beverages. The minimum age alcohol can be legally consumed can be different from the age when it can be purchased in some countries. These laws vary between ...
and promotes responsible decision-making regarding
alcohol Alcohol most commonly refers to: * Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom * Alcohol (drug), an intoxicant found in alcoholic drinks Alcohol may also refer to: Chemicals * Ethanol, one of se ...
use. The
Arlington, Virginia Arlington County is a County (United States), county in the Virginia, Commonwealth of Virginia. The county is situated in Northern Virginia on the southwestern bank of the Potomac River directly across from the Washington, D.C., District of Co ...
-based organization is an independent national
advisory board An advisory board is a body that provides non-binding strategic advice to the management of a corporation, organization, or foundation. The informal nature of an advisory board gives greater flexibility in structure and management compared to th ...
with members in the realm of education, medicine, government, business, and other relevant disciplines who assist in the development of programs and policies. Member companies include
Bacardi Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 ...
,
Beam Suntory Beam Suntory, Inc. is an American-founded, Japanese multinational company that produces alcoholic beverages. It is a subsidiary of Suntory, based in Osaka, Japan. It is the third largest producer of distilled beverages worldwide, behind Diage ...
, Brown-Forman,
DIAGEO Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017 ...
,
Edrington Edrington is a medieval estate occupying the lower part of Mordington parish in Berwickshire, Scottish Borders, Scotland, west of Berwick-upon-Tweed. From probably the 14th century, if not earlier, a castle occupied the steep hill above the ...
, Mast-Jägermeister US, Moët Hennessy USA, and
Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or ''Ricard (drink), Ricard''). The world’s second-largest wine and spirits seller ...
.


Programs and campaigns

The Foundation for Advancing Alcohol Responsibility (Responsibility.org) works with
law enforcement Law enforcement is the activity of some members of government who act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society. The term ...
,
public officials An official is someone who holds an office (function or mandate, regardless whether it carries an actual working space with it) in an organization or government and participates in the exercise of authority, (either their own or that of their s ...
,
educators A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. whe ...
, parents and students to create programs aimed at reducing the incidents of drunk driving and underage drinking: *Alcohol 101 Plus is an interactive online program which aims to help students make safe and responsible decisions about alcohol on college campuses. *Ask, Listen, Learn: Kids and Alcohol Don't Mix (developed with
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. Its ...
) encourages parents to create an ongoing dialogue about the dangers of alcohol with their kids. *B4UDrink Educator aims to educate adults about the influence of alcohol on an individual's
blood alcohol content Blood alcohol content (BAC), also called blood alcohol concentration or blood alcohol level, is a measurement of alcohol intoxication used for legal or medical purposes; it is expressed as mass of alcohol per volume or mass of blood. For example ...
(BAC) level. *Cops in Shops is an alcohol law enforcement program in which undercover police officers work with participating alcoholic beverage retailers with the aim to deter youth under 21 from attempting to purchase alcohol or adults that purchase alcohol for minors. *Girl Talk: Choices and Consequences of Underage Drinking attempts to encourage mothers and daughters to communicate about the dangers of underage drinking and the specific risks facing teenage girls. *National Hardcore Drunk Driving Project provides a comprehensive resource for state legislators, local policy makers,
highway safety Road traffic safety refers to the methods and measures used to prevent road users from being killed or seriously injured. Typical road users include pedestrians, cyclists, motorists, vehicle passengers, horse riders, and passengers of on-roa ...
officials, law enforcement officers,
judge A judge is a person who presides over court proceedings, either alone or as a part of a panel of judges. A judge hears all the witnesses and any other evidence presented by the barristers or solicitors of the case, assesses the credibility ...
s,
prosecutors A prosecutor is a legal representative of the prosecution in states with either the common law adversarial system or the civil law inquisitorial system. The prosecution is the legal party responsible for presenting the case in a criminal tri ...
, community advocates, and treatment professionals to effectively deal with hardcore drunk drivers. *We Don't Serve Teens (developed with The
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
) is a public awareness campaign designed to prevent underage drinking by informing adults that providing underage drinkers with alcohol is unsafe, illegal and irresponsible. In 2008–2009, FAAR sponsored the
National Student Advertising Competition National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, c ...
held by the
American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association A trade association, also known as an industry trade group, business association, sector association or industry ...
. Over 140 college teams from across the country competed to create a campaign aimed at reducing binge drinking among college students. The winning campaign was from Syracuse University. Responsibility.org launched ''Think Responsibly'', a campaign directed to millennial adults of legal purchase age who choose to drink, in partnership with Wine & Spirits Wholesalers of America (WSWA) and the
Distilled Spirits Council of the United States The Distilled Spirits Council of the United States (DISCUS) is a national trade association representing producers and marketers of distilled spirits sold in the United States. DISCUS was formed in 1973 by the merger of three organizations (the B ...
(DISCUS) at the wholesalers' 76th annual convention in
Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...
in 2019. As part of the campaign, ''Think Responsibly'' ads asked visitors to take a quiz on responsible drinking. The quiz and online messages were measured by a Facebook Brand Lift Survey to determine how well the campaign increases a millennial's intention to drink responsibly. Visuals with strong "calls to action" reached 4.8 million urban millennials on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. The brand lift study revealed the ads raised interest in and consideration of ''Think Responsibly,'' garnering a 1.3 point lift in ad recall of Responsibility.org among those who saw to the campaign.


Speakers

Every year the Foundation for Advancing Alcohol Responsibility sponsors TED Talks at high schools and at universities to warn people how dangerous drunk driving is. Most of these speakers have been featured on ''
Rescue 911 ''Rescue 911'' is an American informational docudrama television series that premiered on CBS on April 18, 1989, and ended on August 27, 1996. The series was hosted by William Shatner and featured reenactments (and occasionally real footage) of e ...
'' and a clip of their episode is presented before each speaker takes the stage. Speakers include: * Brandon Silveria and his father Tony from DUI Teen Driver * Jody Woods from Sobering Save * Paul Prater and Patricia Johnson from Repentant Drunk Driver * and Trent Winston and his mother Donna from Ex-RN Son Save


Name change

On April 2, 2014, The Century Council changed its name to the Foundation for Advancing Alcohol Responsibility, or Responsibility.org.US: Century Council becomes FARR in bid to tackle alcohol-related issues
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See also

*
Alcohol-related traffic crashes in the United States Alcohol-related traffic crashes are defined by the United States National Highway Traffic Safety Administration (NHTSA) as alcohol-related if either a driver or a non-motorist had a measurable or estimated BAC of 0.01 g/dl or above. This stati ...
*
Drunk driving in the United States Drunk driving is the act of operating a motor vehicle with the operator's ability to do so impaired as a result of alcohol consumption, or with a blood alcohol level in excess of the legal limit. For drivers 21 years or older, driving with a blo ...


References

{{Reflist, 2


External links


www.responsibility.org



Ask, Listen, Learn: Kids and Alcohol Don't Mix

www.dontserveteens.gov
Driving under the influence Addiction organizations in the United States Non-profit organizations based in Arlington, Virginia Organizations established in 1991 Alcohol in the United States 1991 establishments in Virginia Mental health organizations in Virginia