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Spark New Zealand Limited is a New Zealand telecommunications company providing fixed-line telephone services, a
mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...
network, internet access services, and (through its Spark Digital division) ICT services to businesses. It was known as Telecom New Zealand until it was rebranded with its current name in 2014. It has operated as a publicly traded company since 1990. Spark is the second-largest wireless carrier in New Zealand, with 2.3 million subscribers as of July 2017. Spark is one of the largest companies by value on the
New Zealand Exchange New Zealand's Exchange (), known commonly as the NZX, is the national stock exchange for New Zealand and a publicly owned company. NZX is the parent company of Smartshares, and Wealth Technologies. On 30 August 2020, the NZX had a total of 1 ...
(NZX). As of 2007, it was the 39th largest telecommunications company in the
OECD The Organisation for Economic Co-operation and Development (OECD; french: Organisation de coopération et de développement économiques, ''OCDE'') is an intergovernmental organisation with 38 member countries, founded in 1961 to stimulate e ...
. The company is part of
New Zealand Telecommunications Forum The New Zealand Telecommunications Forum (TCF) is a pan-industry organisation which aims to encourage cooperation and develop standards for telecommunications equipment and services. Its members include 2degrees, Chorus, Spark New Zealand, Vodafo ...
. Telecom New Zealand was formed in 1987 from a division of the
New Zealand Post Office The New Zealand Post Office (NZPO) was a government department of New Zealand until 1987. It was previously (from 1881 to 1959) named the New Zealand Post and Telegraph Department (NZ P&T). As a government department, the New Zealand Post Office ...
, and
privatised Privatization (also privatisation in British English) can mean several different things, most commonly referring to moving something from the public sector into the private sector. It is also sometimes used as a synonym for deregulation when ...
in 1990. In 2008, Telecom was operationally separated into three divisions under
local loop unbundling Local loop unbundling (LLU or LLUB) is the regulatory process of allowing multiple telecommunications operators to use connections from the telephone exchange to the customer's premises. The physical wire connection between the local exchange and ...
initiatives by central government – Telecom Retail; Telecom Wholesale; and Chorus, the network infrastructure division. This separation effectively ended any remnants of monopoly that Telecom Retail once had in the market. In 2011 the demerger process was complete, with Telecom and Chorus becoming separate listed companies. The company changed its name to Spark New Zealand on 8 August 2014. Spark has 63 retail locations around New Zealand, including 16 in Auckland.


History

The Postal Services Act 1987 split the then
New Zealand Post Office The New Zealand Post Office (NZPO) was a government department of New Zealand until 1987. It was previously (from 1881 to 1959) named the New Zealand Post and Telegraph Department (NZ P&T). As a government department, the New Zealand Post Office ...
into
New Zealand Post Limited NZ Post ( mi, Tukurau Aotearoa), shortened from New Zealand Post, is a state-owned enterprise responsible for providing postal service The mail or post is a system for physically transporting postcards, letters, and parcels. A postal servi ...
(trading as NZPost),
Telecom Corporation of New Zealand Limited Spark New Zealand Limited is a New Zealand telecommunications company providing fixed-line plain old telephone service, telephone services, a mobile phone network, internet service provider, internet access services, and (through its Spark Digi ...
(trading as Telecom) and
Post Office Bank Limited Post Office Savings Bank, or very briefly PostBank (trading name of Post Office Bank Limited), was a bank owned by the New Zealand Government as the government's postal savings system. The bank was established in 1867. It became PostBank in 1 ...
(trading as PostBank, sold to ANZ in 1989) and all three industries progressively deregulated. The selling price of Telecom was considered by some to be extremely low, given that Telecom had a
monopoly A monopoly (from Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situation where a speci ...
of all phone lines in New Zealand at the time.


1990s

In 1990, Telecom was sold to two United States-based telecommunications companies, Verizon Communications (formerly Bell Atlantic) and
Ameritech AT&T Teleholdings, Inc., formerly known as Ameritech Corporation (and before that American Information Technologies Corporation), is an American telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the sev ...
, for NZ$4.25 billion. After Telecom was privatized, the Kiwi Share agreement was drawn up, which included a provision that the company retained free local calling for residential customers. In 1991, Telecom listed on the New Zealand, Australian and New York stock exchanges. The following year Telecom implemented a NZ$200 million fibre-optic cable connection between Australia and New Zealand. Also in 1991,
Roderick Deane Sir Roderick Sheldon Deane (born 8 April 1941) is a New Zealand economist, public sector reformer, and businessman. He served as deputy governor of the Reserve Bank of New Zealand, and as CEO and chairman of the country's largest telecommunic ...
was appointed CEO of the company. Then in 1993 Ameritech and Bell Atlantic reduced their share in Telecom to a combined 49.6% and BellSouth New Zealand Limited (
BellSouth BellSouth, LLC (stylized as ''BELLSOUTH'' and formerly known as BellSouth Corporation) was an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after ...
), subsequently acquired by
Vodafone Vodafone Group plc () is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania. , Vod ...
, set up the first mobile network to compete with Telecom. Clear Communications reached an agreement with Telecom in 1995 on local service interconnection. Also in 1995, Telecom created First Media Ltd to develop a cable television network across Auckland and Wellington, called First TV. In 1996 Telecom established a telephone exchange in the United States for international traffic, and launched Xtra, which is New Zealand's largest
internet service provider An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privat ...
today. 1997 saw Telecom buy back NZ$1 billion of its shares. The following year, Ameritech sold down its 24.8% shareholding in an international public offering, and Bell Atlantic issued exchangeable notes that were convertible into the Telecom shares that it owned. Also in 1998, Southern Cross Cables Limited (half owned by Telecom) announced plans to build a fibre-optic cable linking New Zealand with Australia and North America, and Vodafone New Zealand bought BellSouth and started a campaign to attract Telecom customers to its network. In December 1997 Patricia Reddy was appointed to the Telecom board. She remained on it until 2008. In September 2016 as Dame Patsy Reddy she became the Governor General of New Zealand. In 1999, Telecom established a presence in Australia, buying 78% of AAPT, Australia's third-largest telecommunications company. Telecom upgraded its nationwide payphone network to smart card technology. Telecom's broadband Internet service based on ADSL technology, called JetStream, was launched and rolled-out progressively in local exchanges. Also at this time, Telecom began charging customers who connected to the Internet using a local dial up number, forcing all ISPs in New Zealand to change to an 0867 dial up number. This resulted in complaints that this was in breach of Telecom's Kiwishare Agreement where residential customers are allowed free local calling. The decade was rounded off with
Theresa Gattung Theresa Gattung is a New Zealand businessperson and the former chief executive of Telecom New Zealand (1993–2007). Early life Gattung was born in Wellington, the eldest of four daughters. She was educated at McKillop College, Rotorua, t ...
being appointed new CEO of Telecom, with Rod Deane moving to the position of chairman.


2000s

In 2000, Xtra signed up its 300,000th customer. Telecom also raised its shareholding in AAPT to 100%. Evidence emerged in early 2002 of Telecom having exploited an ill-considered, or fraudulently made to order, accounting standard (FRS38) to inflate its year 2001 reported profit by some $263m. This standard required holding companies to incorporate profits and losses of associate companies into their group accounts by way of "equity accounting" except when the associate is insolvent. Being insolvent has been wrongly taken as substantial evidence that the holding company will no longer share in the associates profits and losses. The associate company
Southern Cross Cable The Southern Cross Cable is a trans-Pacific network of telecommunications cables commissioned in 2000. The network is operated by the Bermuda-registered company ''Southern Cross Cables Limited''. The network has 28,900 km of submarine an ...
s paid Telecom $263m in dividends as per (note 2 of) Telecom's 2001 annual accounts, $US200m as per Southern Cross's annual accounts. Southern Cross opened for (limited) business in November 2000 and its income from operations to 30 June 2001 was only $US13m ($US55m for the 2002 year). Southern Cross were insolvent to the extent of $US24m as at 30 June 2000 and this increased to $US280m as at June 2001 as a result of the dividends and other (net) expenses ($328m in 2002). The dividends were treated as income in Telecom's accounts there being nothing in FRS 28 to say that they should not be although such inclusion did breach an overall requirement that the accounts present a fair view. In 2003, a new logo was launched. In 2004, Telecom purchased Gen-i Ltd (in May) and Computerland Ltd (in September). The company had 36 retail stores around the country. During the year, the company won the Roger Award for The Worst Transnational Corporation operating in New Zealand. In 2005, Telecom introduced "Bitstream", a 256 kbit ADSL service sold at wholesale prices (at approximately 10% below the retail price) to other ISPs. Telecom also posted a profit of
NZ$ The New Zealand dollar ( mi, tāra o Aotearoa; sign: $, NZ$; code: NZD) is the official currency and legal tender of New Zealand, the Cook Islands, Niue, the Ross Dependency, Tokelau, and a British territory, the Pitcairn Islands. Within New ...
916 million. The company also launched online retail store Ferrit launches with about 150 retailers. ;2006 * 9 May: An audio clip recorded on 2 March was released involving Telecom CEO
Theresa Gattung Theresa Gattung is a New Zealand businessperson and the former chief executive of Telecom New Zealand (1993–2007). Early life Gattung was born in Wellington, the eldest of four daughters. She was educated at McKillop College, Rotorua, t ...
admitting the use of confusion as a chief marketing tool in the industry. The March recording also dismissed the New Zealand Government as "too smart to do anything dumb" with regards to regulation. * Late May: Roderick Deane resigns as chairman, and is replaced by Wayne Boyd the following month. * July: Matt Crockett is appointed CEO of Telecom's newly formed Wholesale division. * All Computerland branches around New Zealand are rebranded as Gen-i. ;2007 * 16 January: The Librarians Association of New Zealand put in a complaint about a Telecom advertisement where 3 young school children state that, "Only dumb kids read books, brainy kids have broadband." Originally Telecom stated that is the views of the young children and not Telecom and the advertisement was unscripted, later that week Telecom choose to edit the advertisement to remove the comments made by the children. * 19 January: It is reported that Paritai Drive,
Ōrākei Ōrākei is a suburb of Auckland city, in the North Island of New Zealand. It is located on a peninsula five kilometres to the east of the city centre, on the shore of the Waitematā Harbour, which lies to the north, and Hobson Bay and Orakei ...
, one of the richest streets in
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
, is still not capable of receiving a
broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...
SL service and there are many other well populated areas around New Zealand still not capable of receiving broadband. Opposition Woosh Wireless immediately tested their service in the area and gave residents the opportunity to join their wireless broadband service. * 5 February: Telecom announces that from March 2007 they will begin rolling out
ADSL2+ G.992.5 (also referred to as ADSL2+, G.dmt.bis+, and G.adslplus) is an ITU-T standard for asymmetric digital subscriber line (ADSL) broadband Internet access. The standard has a maximum theoretical downstream sync speed of 24 megabits per second ...
, more than a year after originally stated for roll out. *31 March: Telecom shuts down its old 025 D-AMPS/TDMA network with all 025 phones changed to 027 (CDMA). *May 2007: British Telecom have been in discussion with the New Zealand government regarding Telecom's monopoly control of the NZ broadband network. Three to four years previously, British Telecom were in a similar position to that which NZ Telecom are now in; the British broadband network has since been broken up and the NZ government are keen to learn and possibly copy the development/regulatory/investment model used by the British firm. *The Auckland Chamber of Commerce publicly stated that if Telecom did not invest in a next-generation high-speed network, comparable with that of other Western nations, they would fund a private fibre-optic based service in the 100 megabit speed range. The proposed coverage of this would be within 200m of a path running south from
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...
CBD (situated to allow as many businesses as possible to connect). Any company or private individual within this range would be offered a connection. *28 June: Telecom announced that Paul Reynolds, CEO of
BT Wholesale BT Wholesale and Ventures was a division of United Kingdom telecommunications company BT Group that provided voice, broadband, data, hosted communication, managed network and IT services to communications providers (CPs) in Great Britain. It was ...
, has been selected as the new CEO, to start on 27 September. Simon Moutter was appointed as acting CEO in the interim. *30 June: Theresa Gattung steps down as CEO, with a reported leaving payment of $5.125 million. *27 September: Dr Paul Reynolds starts as CEO of Telecom. *In November 2007, the Boost Mobile brand was discontinued in New Zealand by Telecom.. *21 November: Mark Ratcliffe, Chief Operating Officer for Technology, is appointed CEO of Telecom's soon-to-be spun off network division. ;2008 *16 January: Telecom announces the formation of Chorus, its new network infrastructure division. *31 March: Telecom officially separates into three divisions (Chorus, Telecom Wholesale, Telecom Retail) *1 April: Russ Houlden, a colleague of Reynolds at BT, is appointed Chief Financial Officer. He replaces Marko Bogoievski, who joined
Infratil Infratil Limited is a New Zealand-based infrastructure investment company. It owns renewable energy, digital infrastructure, airports, and healthcare assets with operations in New Zealand, Australia, Asia, the US and Europe. Infratil was founded ...
. ;2009 *12 January: Telecom announces the closure of its online retail store ''Ferrit''. *August: An industrial dispute emerged between Chorus and the
Engineering, Printing and Manufacturing Union The Engineering, Printing and Manufacturing Union (EPMU) was the largest private sector trade union in New Zealand. It was formed in 1996 by the merger of the Engineers' Union (EU), the Printing, Packaging and Manufacturing Union (PPMU), and th ...
after servicing contracts in the Auckland and Northland regions are awarded to Australian company Visionstream, which planned to change technicians' employment contracts to a dependent contractor model. In October a new logo was announced.


2010s

;2010 *November: Telecom moves into its newly built world HQ on Victoria St in the Auckland CBD. Costing the developer $280 million, it will consist of 2700 staff and be the largest corporate move in New Zealand history. ;2011 *24 May: Crown Fibre Holdings announced that Telecom had been successful in partnering with the Government to build a fibre network. *9 June: The National Business Review reveals that in OIA documents that the Department of Internal Affairs considered at least one text message sent by Telecom to be in breach of the Unsolicited Electronic Messages Act 2007. *1 December: Telecom divests itself of Chorus, the Network Infrastructure division, in a one for five share deal, with Chorus becoming a separately listed company. ;2013 *9 December: Telecom announces sale of AAPT for A$450 million ;2014 *21 February: Telecom announces a name change to 'Spark', which took effect on 8 August 2014 to better reflect the company's new direction and aspirations. *25 June 2014: Spark announce
Lightbox A lightbox is a translucent surface illuminated from behind, used for situations where a shape laid upon the surface needs to be seen with high contrast. Types Several varieties exist, depending on their purpose: * Various backlit viewing d ...
, an online movie and TV show streaming service, in competition with
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
and
SkyTV skyTV is a South Korean satellite television broadcaster owned by Skylife, a subsidiary of KT Corporation. Assets Channels operated by skyTV * ENA: comprehensive drama and entertainment channel (formerly skyDrama, SKY) * : variety channel ...
. Lightbox went live on 27 August 2014. *8 August: Telecom rebrands as Spark. Individual subsidiaries of the company are rebranded to reflect the name change such as Telecom Mobile becomes Spark Mobile, Telecom Foundation becomes Spark Foundation, Gen-i is rebranded as Spark Digital. The company kept the existing Star shaped logo with each division using a different colour for the logo such as silver for Spark New Zealand, orange or pink for Spark Home & Mobile stores, green for Spark Business and purple for Spark Digital. *5–7 September: Spark experiences nationwide outages due to a
denial of service In computing, a denial-of-service attack (DoS attack) is a cyber-attack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host connec ...
attack, which was believed to have largely originated from malware that installed itself onto customers' computers when they clicked on malicious links to celebrity photos leaked in August. ;2015 * 12 August: Spark released a new cloud based consumer service called Morepork, which offers smart home based security services. This enabled consumers to purchase security hardware and services through a monthly subscription for home monitoring linked to their mobile phone. * 7 December: Spark purchased a South Island based IT services firm, Computer Concepts Ltd, for $50million NZD. ;2019 * 14 March: Spark launched its subscription based sports streaming service
Spark Sport Spark New Zealand Limited is a New Zealand telecommunications company providing fixed-line telephone services, a mobile phone network, internet access services, and (through its Spark Digital division) ICT services to businesses. It was know ...
. The service would compete against
Sky Sport (New Zealand) Sky Sport is a group of sports-oriented television channels operated by New Zealand's satellite pay-TV company, Sky. History Sky Sport 1 is the original Sky Television sport channel in New Zealand. It was first introduced in 1990 as Sky Spo ...
which at the time had a near monopoly on pay TV sports rights in New Zealand. * 19 December: It was announced that Spark would be selling its Lightbox streaming service to the satellite television company Sky Television, which intends to merge Lightbox into its own online streaming service Neon in 2020. Following the merger, Spark will partner with Sky to make the service available to Spark customers through the telecommunication company's entertainment offers.


Mobile network

Telecom started the first cellular network services using AMPS in 1987. This transitioned to D-AMPS TDMA digital services in the early 1990s. The service in the 800 MHz band gave great geographic coverage and set the bar for service performance for many years. In 1996 Telecom introduced an innovative and first-to-market wireless data cellular network known as CDPD (Cellular Digital Packet Data) that provided IP connections with mobility. Introduced to the market by the product manager, David Beale, they succeeded in the very first iOT-device connections in the region connecting, amongst other things, Coke's vending machines, NZ Post's couriers and parcel tracking, and telemetry data from the Americas Cup yacht races in Auckland to feed a realtime TV graphics service. Telecom Mobile, the mobile division of Telecom, reached 500,000 mobile customers connected to its network in 1998, which doubled to one million customers by 2000. In 2005, a phreaker named ^god exposed a
vulnerability Vulnerability refers to "the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally." A window of vulnerability (WOV) is a time frame within which defensive measures are diminished, com ...
with the mobile network, allowing public access to almost anyone's
voicemail A voicemail system (also known as voice message or voice bank) is a computer-based system that allows users and subscribers to exchange personal voice messages; to select and deliver voice information; and to process transactions relating to ind ...
; in response to concerns over privacy and security, this network issue was resolved. On 31 March 2007, the 025
D-AMPS IS-54 and IS-136 are second-generation ( 2G) mobile phone systems, known as Digital AMPS (D-AMPS), and a further development of the North American 1G mobile system Advanced Mobile Phone System (AMPS). It was once prevalent throughout the America ...
("TDMA") cellular network was closed down. Then on 8 June of that year, Telecom Mobile announced plans to build a hybrid
W-CDMA The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the Int ...
/
UMTS The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the In ...
-CDMA 850 MHz network, based on the WCDMA HSPA technology, to eventually replace its current CDMA EV-DO network. On 29 May 2009, Telecom launched its new network, branded as "XT", to the public. In December 2009 and February 2010, Telecom's new XT Mobile Network experienced high-profile failures for many customers in locations from Taupo south, due to a radio network controller failure in Christchurch. As a result of the loss of service Telecom offered a $5 million compensation package for its customers. In April 2010, Telecom released its first Android handset on the XT Mobile Network, the
LG GW620 The LG GW620, also known as the LG Eve and the LG InTouch Max, is a smartphone manufactured by LG Electronics. It is the first smartphone from LG that runs the Android operating system. According to LG's managing director in Levant, Kevin Cha, � ...
. On 31 July 2012, the Telecom
CDMA Code-division multiple access (CDMA) is a channel access method used by various radio communication technologies. CDMA is an example of multiple access, where several transmitters can send information simultaneously over a single communicatio ...
mobile network was closed down. In September 2013, Telecom officially launched new Ultra Mobile branding and plans. These plans include a free 4G upgrade (4G was made available later in November 2013) with a 1GB of data per day from Telecom WiFi hotspots. In October 2013, Telecom sought clearance to acquire management rights for parts of the 700 MHz spectrum with the intention of aiding in the development of its 4G mobile network.


Industry regulation and company restructuring

In 2000, the New Zealand Government conducted a comprehensive review of the regulatory regime in the telecommunications industry. Subsequently, in 2001 the Telecommunications Act was passed, which among other things established the role of a Telecommunications Commissioner. In a decision by the Government on 3 May 2006, Telecom was forced to unbundle the
local loop In telephony, the local loop (also referred to as the local tail, subscriber line, or in the aggregate as the last mile) is the physical link or circuit that connects from the demarcation point of the customer premises to the edge of the commo ...
, to provide "access to fast, competitively priced broadband internet". The decision significantly affected the company's market share, and allowed competitors (such as TelstraClear, Orcon and Ihug) to offer
broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...
and other communications services throughout New Zealand by installing their own equipment in exchanges. The announcement of this decision was rushed ahead of schedule, as the documents were leaked to Telecom who advised the government of the leak. It was widely reported that the government had intended to make the announcement during the 2006 Budget. Most of Telecom's competitors and many independent commentators such as InternetNZ and Paul Budde applauded the decision, with opposition to unbundling coming from the Business Roundtable,
Federated Farmers Federated Farmers of New Zealand is a lobby and advocacy group for all farmers: arable including fruit and vegetables, dairy and meat and their often remote communities. It has a network of 24 regional organisations and six industry groups. F ...
, and Bruce Sheppard (representing Telecom shareholders). Legislation was introduced to enable the regulatory changes. Three other political parties ( New Zealand First, the Green Party and
United Future United Future New Zealand, usually known as United Future, was a centrist political party in New Zealand. The party was in government between 2005 and 2017, first alongside Labour (2005–2008) and then supporting National (2008–2017). U ...
) supported the decision, which would give the government at least 66 votes if there were no votes against the party line. The main opposition National Party initially opposed the unbundling decision, but later voted in favour of it after a select committee hearing. This left the ACT Party alone in opposing the decision. The company was then affected by a series of other government decisions. Firstly, in early-June 2006 the
Commerce Commission The Commerce Commission ( mi, Te Komihana Tauhokohoko) is a New Zealand government agency with responsibility for enforcing legislation that relates to competition in the country's markets, fair trading and consumer credit contracts, and regul ...
ruled on the contentious issue of mobile telephone termination charges, announcing that calls between a landline and a mobile phone within a geographically defined boundary could be connected free of termination charges. This ruling allowed
Vodafone New Zealand Vodafone New Zealand Limited is a New Zealand telecommunications company. It was a subsidiary of the London-listed company Vodafone Plc until 31 July 2019, when its sale to a consortium comprising Infratil Limited and Brookfield Asset Manageme ...
to establish a mobile phone product which could also provide free local calling. Then, the Commerce Commission granted two of Telecom's competitors, CallPlus and ihug, access to an unrestricted, Unbundled Bitstream Service, which would allow them to provide competitive broadband services. On 27 June 2006, the company announced that it would voluntarily separate its business into two separate operating business units – Wholesale and Retail. The Government introduced the Telecommunications Amendment Bill in November 2006 to force Telecom to open its network to competitors. The bill officially split Telecom into three business units from 31 March 2008, with network access separated from the wholesale and retail units. In January 2012 Telecom launched a new Mobile Network aimed at the youth market named Skinny Mobile On 28 March 2013, Telecom announced that it would reduce staff levels by constraint on recruitment activity and redundancies. This followed from speculation by MP Clare Curran that up to 1500 jobs would be cut from the company.


Spark Broadband

Spark is New Zealand's largest
internet service provider An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privat ...
. It was formerly named Xtra. The next largest ISP in the New Zealand market is
Vodafone NZ Vodafone New Zealand Limited is a New Zealand telecommunications company. It was a subsidiary of the London-listed company Vodafone Plc until 31 July 2019, when its sale to a consortium comprising Infratil Limited and Brookfield Asset Manageme ...
, a position it acquired when it purchased TelstraClear in 2012. Spark offers asymmetric digital subscriber line (ADSL),
very-high-bit-rate digital subscriber line Very high-speed digital subscriber line (VDSL) and very high-speed digital subscriber line 2 (VDSL2) are digital subscriber line (DSL) technologies providing data transmission faster than the earlier standards of asymmetric digital subscriber line ...
(VDSL) and
fibre to the premises Fiber to the ''x'' (FTTX; also spelled "fibre") or fiber in the loop is a generic term for any broadband network architecture using optical fiber to provide all or part of the local loop used for last mile telecommunications. As fiber optic ...
(FTTP) fixed-line broadband. FTTP customers may choose either 30/10 Mbit/s, 100/20 Mbit/s, 200/20 Mbit/s, 200/200 Mbit/s, or in selected areas, 900/400 Mbit/s maximum speed (down/up); ADSL and VDSL customers' download speeds are only limited to what their line and equipment can handle. All three offer both data-capped and unlimited plans. Data-capped customers may choose either to pay extra per GB (or part thereof) over their data cap, or have their speed throttled back to 128 kbit/s at no charge once they exceed the cap. Unlimited plans have no data caps.


Spark Mobile

Spark Ultra Mobile is New Zealand's second-largest
mobile operator A mobile network operator (MNO), also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sel ...
by market-share, behind
Vodafone Vodafone Group plc () is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania. , Vod ...
. Telecom's mobile network was branded as "XT", and operates at 850 MHz nationwide (with some 2100 MHz overlay in urban areas), and delivers 3G data connectivity wherever there is coverage. Telecom originally operated a TDMA ( AMPS, Digital
D-AMPS IS-54 and IS-136 are second-generation ( 2G) mobile phone systems, known as Digital AMPS (D-AMPS), and a further development of the North American 1G mobile system Advanced Mobile Phone System (AMPS). It was once prevalent throughout the America ...
/ TDMA) mobile network; this was superseded by its
CDMA Code-division multiple access (CDMA) is a channel access method used by various radio communication technologies. CDMA is an example of multiple access, where several transmitters can send information simultaneously over a single communicatio ...
network. The TDMA network was turned off on 31 March 2007, and most of its customers migrated to CDMA. The CDMA EV-DO network was marketed as T3G, a 2 MB third-generation mobile system. Telecom announced on 8 June 2007 the intention to build a
W-CDMA The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the Int ...
/
UMTS The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the In ...
network, to be called XT Mobile Network, based on WCDMA HSPA technology, to replace its current CDMA EV-DO network. The network was launched on 29 May 2009. The specifications of XT were chosen to bring it into line with a number of other networks in overseas territories, such as Telstra's
Next G Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 ...
(in Australia); furthermore, 850 MHz services can cover greater geographic distances and penetrate buildings more effectively than higher frequencies. The CDMA network ran in parallel with XT until it was shut down on 31 July 2012. The TDMA network used the 025 mobile prefix, using a mixture of six- and seven-digit subscriber numbers. With the switch to CDMA, Telecom migrated to the 027 prefix and standardised the subscriber numbers to seven digits, adding a 4 to the beginning of old six-digit numbers.


Customer numbers and market share

In 2005 Telecom launched New Zealand's first 3G network, using the brand name T3G. Being first into the 3G market, along with aggressive marketing and a $10-per-month text messaging package, Telecom were able to claw back some market share from Vodafone. In November 2005 Telecom reported 72,000 new mobile phone customers, compared to 27,000 for Vodafone. In 2009 the mobile share was further decreased with newcomer 2degrees entering the market; both Vodafone and Telecom lost customers (25,000 and 19,000 respectively), some of which Telecom lost due to its unreliable image after its outages. In response to this, Telecom increased its marketing and improved its plan offerings. The following shows customer numbers and market share information for Telecom Mobile, covering both the now-shut-down TDMA and CDMA networks and Spark's current 3G, 4G, and 5G networks. In November 2015, Spark had 2,200,000 mobile customers at 40% market share.


Spark Sport

Spark Sport is a New Zealand sports streaming service, owned and operated by Spark. The service was launched on 14 March 2019 after Spark obtained the New Zealand broadcast rights to various
World Rugby World Rugby is the world governing body for the sport of rugby union. World Rugby organises the Rugby World Cup every four years, the sport's most recognised and most profitable competition. It also organises a number of other international rug ...
events including the
2019 Rugby World Cup The 2019 Rugby World Cup was the ninth edition of the Rugby World Cup, the quadrennial world championship for men's rugby union teams. It was hosted in Japan from 20 September to 2 November in 12 venues all across the country. The opening match ...
a year earlier. During that time, Spark Sport obtained the rights to several other sports to build its catalog, until the streaming service was ready for launch, coverage was sublicienced to TVNZ to screen. Its first major live sport broadcast was the streaming of the 2019 Australian F1 Grand Prix. In December of 2022, Spark Sport announced that it would be shutting down in July of 2023 due to financial problems. It is thought that the broadcasting rights for all New Zealand Cricket international and domestic games within New Zealand would go to TVNZ. The Formula 1 is thought to move to Sky TV and Sky Sport There were concerns that Spark's broadcast of the Rugby World Cup would struggle under New Zealand's internet capabilities especially in rural communities and anticipated audience numbers streaming matches resulting in similar issues to Optus Sport's broadcasting FIFA World Cup 2018 in Australia. On the second day of the Rugby World Cup, Spark Sport suffered technical issues during its live stream of the match between New Zealand and South Africa leaving viewers unable to watch the game, as a result broadcast of the second half was simulcast of traditional television on TVNZ Duke as part of a contingency plan with free-to-air broadcaster TVNZ for issues during the Rugby World Cup. Viewers would continue to report issues throughout the tournament, despite the issues Spark responded noting that there were no issues from their end in the broadcast feed and that the issues experienced were due to the individual viewer's set up configuration of their streaming devices. Following its broadcast of the 2019 Rugby World Cup, Spark Sport announced it had secured a six-year broadcast deal with
New Zealand Cricket New Zealand Cricket, formerly the New Zealand Cricket Council, is the governing body for professional cricket in New Zealand. Cricket is the most popular and highest profile summer sport in New Zealand. New Zealand Cricket operates the New Z ...
for all domestic and international cricket played within New Zealand. The rights had been previously held by Sky Sport for over 25 years. Spark Sport's coverage of cricket is presented by Scotty Stevenson, with regular analysts and commentators including Mark Richardson, Craig McMillan, Craig Cumming,
Brendon McCullum Brendon Barrie McCullum (born 27 September 1981) is a cricket coach, commentator and former cricketer representing New Zealand, who played all formats, including as captain. McCullum was renowned for his quick scoring, notably recording the f ...
, Grant Elliott,
Stephen Fleming Stephen Paul Fleming (born 1 April 1973) is a New Zealand cricket coach and former captain of the New Zealand national cricket team, who is the current head coach of Indian Premier League team Chennai Super Kings. He is considered one of the g ...
, Rebecca Rolls and Frances Mackay. American outside broadcast provider Gravity Media provided the equipment to cover Spark's coverage, brought over from Australia, while UK's Whisper TV provided the overall production element. During the 2022/23 season
NEP Group NEP Group, Inc. (formerly NEP Broadcasting LLC) is a Pittsburgh, Pennsylvania based and privately owned international production company that provides outsourced teleproduction services for major events throughout the world. Its facilities ...
was given the outside broadcast contract, which, ironically, bought outside broadcast company On Site Broadcasting (OSB) from Sky in 2020. Spark Sport will be the host broadcaster for the 2021 Rugby World Cup held in New Zealand. Spark had previously broadcast sport through its subscription video on-demand service
Lightbox A lightbox is a translucent surface illuminated from behind, used for situations where a shape laid upon the surface needs to be seen with high contrast. Types Several varieties exist, depending on their purpose: * Various backlit viewing d ...
partnering with Coliseum Sports Media to deliver a subscription-based sports streaming service called Lightbox Sport streaming golf,
English Premier League football The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...
and French Top 14 rugby.


Sports

; Rugby Union * 2019 Men's Rugby World Cup *
2021 Women's Rugby World Cup The 2021 Rugby World Cup was the ninth staging of the women's Rugby World Cup, as organised by World Rugby. It was held from 8 October to 12 November 2022 in Auckland and Whangārei, New Zealand. It was originally scheduled to be held in 2021, ...
* European Rugby Champions Cup ; Football * 2024 UEFA Euro * 2022 UEFA Women's Euro *
UEFA Nations League The UEFA Nations League is a biennial international football competition contested by the senior men's national teams of the member associations of UEFA, the sport's European governing body. The first tournament began in September 2018. The ...
*
UEFA Champions League The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competi ...
*
UEFA Europa League The UEFA Europa League (abbreviated as UEL, or sometimes, UEFA EL), formerly the UEFA Cup, is an annual football club competition organised since 1971 by the Union of European Football Associations (UEFA) for eligible European football clubs. ...
*
UEFA Europa Conference League The UEFA Europa Conference League (abbreviated as UECL) is an annual football club competition organised by the Union of European Football Associations (UEFA) for eligible European football clubs. Clubs qualify for the competition based on thei ...
*
UEFA Super Cup The UEFA Super Cup is an annual super cup football match organised by UEFA and contested by the winners of the two main European club competitions; the UEFA Champions League and UEFA Europa League. The competition's official name was original ...
*
UEFA Women's Champions League The UEFA Women's Champions League, previously called the UEFA Women's Cup (2001–2009), is a European women's association football competition. It involves the top club teams from countries affiliated with the European governing body UEFA. The ...
* 2024 Copa America * 2022 Copa America Femenina * Copa Libertadores * Copa Sudamericana * Recopa CONMEBOL * CONMEBOL World Cup Qualifying * Women's Super League * FA Community Shield * EFL Cup *
Women's FA Cup The Women's FA Challenge Cup Competition is the top annual cup tournament for women's clubs in English football. Founded in 1970, it has been named the WFA Cup, FA Women's Cup and now Women's FA Cup (Vitality Women's FA Cup for sponsorship rea ...
; Cricket *
New Zealand Cricket New Zealand Cricket, formerly the New Zealand Cricket Council, is the governing body for professional cricket in New Zealand. Cricket is the most popular and highest profile summer sport in New Zealand. New Zealand Cricket operates the New Z ...
** Home internationals ** Men's Super Smash and Women's Super Smash ** The Ford Trophy final *
England and Wales Cricket Board The England and Wales Cricket Board (ECB) is the national governing body of cricket in England and Wales. It was formed on 1 January 1997 as a single governing body to combine the roles formerly fulfilled by the Test and County Cricket Board, ...
** Home internationals ** The Hundred **
Vitality Blast The T20 Blast, currently named the Vitality Blast for sponsorship reasons, is a professional Twenty20 cricket competition for English and Welsh first-class counties. The competition was established by the England and Wales Cricket Board (E ...
** Royal London One-Day Cup final * Highlights from ICC events. ; Motorsport *
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
+ Junior Series (F2, F3) *
World Rally Championship The World Rally Championship (abbreviated as WRC) is the highest level of global competition in the motorsport discipline of rallying, owned and governed by the FIA. There are separate championships for drivers, co-drivers, manufacturers and t ...
+ Other Series (WRC2, WRC3) * MotoGP + Junior Series (Moto2, Moto3) * DTM *
Porsche Supercup The Porsche Supercup (officially known as Porsche Mobil 1 Supercup, known as Porsche Michelin Supercup prior to 2007) is an international one-make sports car racing series supporting the FIA Formula One World Championship organized by Porsche ...
*
World Rallycross Championship The FIA World Rallycross Championship (official abbreviation is World RX) is a rallycross series organised by the FIA in conjunction with series promoter Rallycross Promoter GmbH (founded by Red Bull and KW25). From the inaugural season in 2014 ...
*
EuroFormula Open Championship The Euroformula Open Championship (formerly the Spanish Formula Three Championship, European F3 Open Championship) is a junior formula racing series based in Spain. It was one of six national and international Formula Three championships in Europ ...
* European Le Mans Series *
International GT Open The International GT Open is a grand tourer-style sports car racing series founded in 2006 by the Spanish GT Sport Organización. It was a spin-off of the now-defunct Spanish GT Championship, but is now a distinct series featuring FIA GT3-spec ca ...
*
Toyota Racing Series The Formula Regional Oceania Championship is New Zealand's premier formula racing category. The series includes races for every major trophy in New Zealand circuit racing including the New Zealand Motor Cup and the Denny Hulme Memorial Trophy. ...
; Rugby League *
2021 Men's Rugby League World Cup The 2021 Men's Rugby League World Cup, was the 16th Rugby League World Cup, and one of three major tournaments of the 2021 Rugby League World Cup. The tournament was held in England from 15 October 2022 to 19 November 2022. It was originally du ...
*
2021 Women's Rugby League World Cup The 2021 Women's Rugby League World Cup was the sixth staging of the Women's Rugby League World Cup, and was be one of three major tournaments part of the 2021 Rugby League World Cup. The tournament was held in England from 1 November to 19 Novem ...
*
2021 Wheelchair Rugby League World Cup The 2021 Wheelchair Rugby League World Cup will be held in England from 15 October to 19 November 2022. It was originally planned to be held in November 2021 but was postponed due to the COVID-19 pandemic in England. It will be the first occasion ...
*
2021 Physical Disability Rugby League World Cup The 2021 Physical Disability Rugby League World Cup, also known as the 2021 PDRL World Cup, was the first world cup for physical disability rugby league. The tournament was held from 23 October to 30 October 2022 in Warrington, England, alongside ...
; Hockey * Men's Pro League * Women's Pro League ; Tennis * WTA Tour events excluding events played in New Zealand. ; Other Sports * Horse racing via TAB Trackside channels *
MLB Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
* NFL * NBA via NBA TV * UFC pay-per-view events


Criticism

When Telecom held a general monopoly in New Zealand telecommunications, it was criticised for using its incumbent status to charge high prices. Prices have subsequently dropped as competition in the market has increased. Competitors alleged that Telecom engaged in unfair practices to prevent them from gaining ground, for example by reselling broadband capacity to Xtra at lower prices than to other ISPs. In July 2005, two dozen
Internet service provider An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privat ...
s formally complained to New Zealand's Commerce Commission via a letter. Notably absent from the list of signatories were Telecom's ISP, Xtra, and several ISPs owned by its main competitor, TelstraClear. On 1 February 2007 the Consumers' Institute gave its "supreme ass award" for bad products to Telecom for its Xtra broadband service, Consumers Institute executive director David Russell claimed that since Telecom "unleashed" its broadband speeds, the institute had been "inundated with complaints of slower speeds and frustrating cutouts". Telecom has been given the Roger Award more than once, in 2004 and 2007 – and only the second company awarded as such, with the defunct TranzRail being the first. The
New Zealand Treasury The New Zealand Treasury ( mi, Te Tai Ōhanga) is the central public service department of New Zealand charged with advising the Government on economic policy, assisting with improving the performance of New Zealand's economy, and managing fin ...
once estimated the economic loss from Telecom's (now former) monopoly to be in the region of $50–$250 million a year. Another study commissioned in 1998 by competitor Clear (later TelstraClear) estimated that the loss was $400 million a year. At a retail level Telecom now faces competition in all areas — cellular, internet, toll-calls and, subject to ongoing developments, in local calling. At a network level these retail services often resell Telecom wholesale products. Telecom claimed one reason for poor broadband uptake in New Zealand was because of the fact New Zealand residential subscribers enjoy free local calling. Telecom stated "customers have the option of moving to faster broadband services, but free local calling creates a disincentive by allowing them to use dial-up for as long they want" (i.e. they do not have to pay a per-minute call charge while using dial-up, unlike many other countries where local calls are charged for). However, some experts and competitors disagreed – including the secretary of the OECD. Telecom failed to reach their self-imposed goal of around 83,333 wholesale broadband customers by the end of 2005. During her opening address to parliament, Prime Minister
Helen Clark Helen Elizabeth Clark (born 26 February 1950) is a New Zealand politician who served as the 37th prime minister of New Zealand from 1999 to 2008, and was the administrator of the United Nations Development Programme from 2009 to 2017. She was ...
criticised the state of the internet in New Zealand. This was followed by extensive criticism in the media such as in two high-profile television programmes, in two episodes of ''
Campbell Live ''Campbell Live'' is a half-hour-long New Zealand current affairs programme that aired at 7pm (following 3 News) on TV3 and was hosted by John Campbell. ''Campbell Live'' conducted interviews of various notable personalities, including Al Go ...
'' (whose past major sponsors include Telecom), during which CEO Theresa Gattung was challenged by host John Campbell, and an episode of the New Zealand edition of '' Sunday''. Critical articles had been published by various magazines and newspapers, including the largest newspaper, ''
The New Zealand Herald ''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation of all newspaper ...
''. Of significance, many of these were lengthy and high-profile articles compared to many previous articles critical of Telecom — among the most noticeable of these was published by the '' National Business Review'', in which it was stated that "Far from being 'Xtraordinary', as its multimillion dollar advertising would have you believe, Telecom is strangling the nation's advancement." While in Wellington for an ICANN meeting,
Vint Cerf Vinton Gray Cerf (; born June 23, 1943) is an American Internet pioneer and is recognized as one of " the fathers of the Internet", sharing this title with TCP/IP co-developer Bob Kahn. He has received honorary degrees and awards that include ...
was reported to have made a personal visit to David Cunliffe, the telecommunications minister where it is believed he recommended that Telecom be unbundled. The government investigated whether it needed to force Telecom to unbundle the network, thereby allowing other companies access and improving broadband service for consumers. From 2007, Yahoo! provided Telecom's email service, which came under heavy criticism in early 2013 following a spam and phishing attack described as the biggest to have ever hit the country. Telecom and Yahoo! automatically reset tens of thousands of users' passwords. In April, Telecom announced that despite the issue, it would keep Yahoo! on as an email provider. Problems with Telecom's YahooXtra email continued into December 2013 and further into 2014 with the latest problems reported on 10 January. They later moved their mail service to SMX, a New Zealand-based provider, in May 2017.


References


External links

* * Spark Foundation {{Retailers in New Zealand Companies based in Auckland Telecommunications companies established in 1987 Companies listed on the New Zealand Exchange Mobile phone companies of New Zealand Privatisation in New Zealand Telecommunications companies of New Zealand Companies listed on the Australian Securities Exchange New Zealand companies established in 1987 Consumer electronics retailers of New Zealand