Teen Spirit is a
deodorant
A deodorant is a substance applied to the body to prevent or mask body odor due to bacterial breakdown of perspiration or vaginal secretions, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents ...
, originally sold by Mennen, then
Colgate-Palmolive (after Colgate-Palmolive acquired Mennen in 1992).
Teen Spirit was first released by Mennen early in 1991, and with heavy
advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
s, it had soon "established a market niche" with teen girls. Sales were boosted by the
grunge band
Nirvana
( , , ; sa, निर्वाण} ''nirvāṇa'' ; Pali: ''nibbāna''; Prakrit: ''ṇivvāṇa''; literally, "blown out", as in an oil lampRichard Gombrich, ''Theravada Buddhism: A Social History from Ancient Benāres to Modern Colombo.' ...
's "
Smells Like Teen Spirit
"Smells Like Teen Spirit" is a song by the American rock band Nirvana. It is the opening track and lead single from the band's second album, ''Nevermind'' (1991), released on DGC Records. The unexpected success of the song propelled ''Neve ...
", which
Kurt Cobain unwittingly named after the deodorant.
When Mennen was acquired by Colgate-Palmolive in 1992, the Teen Spirit brand was said to be the most popular product of its kind in the US, and was the favorite of nearly 1/4 of all teenage girls. Because of its immense popularity, Colgate-Palmolive planned to begin a new
hair care line with the Teen Spirit name. The new hair care products were released in August and sold well, as expected.
The Teen Spirit name began to lose its share of the market, just as the song with the same name started to drop off the
charts
A chart (sometimes known as a graph) is a graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can represent tab ...
. Before long, the company was forced to drop the hair care line, but kept the deodorants. Today, all that is left of the Teen Spirit franchise is "Teen-Spirit Stick." Teen Spirit Stick is now only offered in two
fragrances, Pink Crush and Sweet Strawberry. It is available in either the 1.4 or 2.3
ounce
The ounce () is any of several different units of mass, weight or volume and is derived almost unchanged from the , an Ancient Roman unit of measurement.
The avoirdupois ounce (exactly ) is avoirdupois pound; this is the United States customa ...
(40 or 69
gram
The gram (originally gramme; SI unit symbol g) is a unit of mass in the International System of Units (SI) equal to one one thousandth of a kilogram.
Originally defined as of 1795 as "the absolute weight of a volume of pure water equal to th ...
) sizes.
Scents
*Pink Crush
*Sweet Strawberry
* Discontinued scents:
** Berry Blossom
** Pop Star
** Baby Powder Soft
** Romantic Rose
** California Breeze
** Ocean Surf
** Caribbean Cool
**Orchard Blossom
**Cool Coconut
References
External links
Colgate-Palmolive HomepageTeen Spirit Home PageSmells like Teen Spirit Commercial from 1992
{{DEFAULTSORT:Teen Spirit (Deodorant)
Colgate-Palmolive brands
Products introduced in 1991