Taptu was a social media and technology company that built platforms, tools and applications that enabled content on touch screen mobile devices, including phones running

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and Android. Taptu was a privately held company that was founded in

Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...

in 2007 and was funded by

DFJ Esprit Draper Fisher Jurvetson (DFJ) is an American venture capital firm focused on investments in enterprise, consumer and disruptive technologies. In January 2019, DFJ Venture, the early-stage team, spun out and formed Threshold Ventures. DFJ Growth ...

and

Sofinnova Sofinnova is the name shared by two venture capital firms, Sofinnova Partners and Sofinnova Ventures. The name Sofinnova is a contraction of the French, "Société de Financement de l’Innovation" or, Innovation Venture Capital Company. Both fi ...

. The company was based in

and

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

, Colorado. In September 2012, Taptu was acquired by Mediafed Ltd. The Taptu service shut down March 31, 2015, a year before Mediafed went into administration.

Products

Original product

Taptu's first product was a

mobile search Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ...

engine, provided as a website using html optimised for phones, and dedicated ''apps'' for iPhone and Android. It was closed in early 2011.

My Taptu

Its other product was My Taptu, a social news aggregator that drew heavily on the company’s mobile search heritage but attempts to move them beyond search. According to Taptu, the app, which was available on the iPhone and Android devices, was "aimed at solving information overload," or what Taptu calls "app hopping." It presented all the information that a person "is into" in a "one- stop app" through "streams," or what

CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...

described as “content playlists.” My Taptu tried to separate itself in the social news space by offering ways of personalization.

Recognition and awards

* Overall Mobile Search Company of the Year, Mobile Search Awards, September 2008 * Best Search Provider 2008, Mobile Entertainment Awards * Commercial Category, MEX Design Competition * Red Herring Top 100 European Tech Startups, April 2008 * Global Community Award, MobileMonday Peer Awards, February 2008 * Meffys 2010, Winner of Content Discovery and Personalisation Award * TechCrunch Europas 2010, Highly Commended in the category of Best Mobile Start Up

References

{{reflist Defunct internet search engines Companies based in Cambridge Mobile technology