TakePart was a website operated by

Participant Media Participant Media, LLC is an American Film industry, film production company founded in 2004 by Jeffrey Skoll, dedicated to entertainment intended to spur social change. The company finances and co-produces film and television content, as well as ...

, a motion picture studio that focuses on issues of

social justice Social justice is justice in terms of the distribution of wealth, opportunities, and privileges within a society. In Western and Asian cultures, the concept of social justice has often referred to the process of ensuring that individuals fu ...

. TakePart was founded in 2008 to promote Participant Media's films as well as make viewers aware of the social advocacy efforts of Participant's outreach partners.Wilhelm, Ian. "New iPhone Application Could Help Charity Fund Raising." ''Chronicle of Philanthropy.'' June 15, 2009. The operation has shut down.

About the site

TakePart produced a website with a daily cycle of original articles,

blogs A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

, and videos on the culture and lifestyle of change. Topics of coverage included

animals Animals are multicellular, eukaryotic organisms in the biological kingdom Animalia. With few exceptions, animals consume organic material, breathe oxygen, are able to move, can reproduce sexually, and go through an ontogenetic stage in ...

arts The arts are a very wide range of human practices of creative expression, storytelling and cultural participation. They encompass multiple diverse and plural modes of thinking, doing and being, in an extremely broad range of media. Both hi ...

food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

education Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. Va ...

, the

environment Environment most often refers to: __NOTOC__ * Natural environment, all living and non-living things occurring naturally * Biophysical environment, the physical and biological factors along with their chemical interactions that affect an organism or ...

green tech Environmental technology (envirotech) or green technology (greentech), also known as ''clean technology'' (''cleantech''), is the application of one or more of environmental science, green chemistry, environmental monitoring and electronic device ...

politics Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...

culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.Tyl ...

health Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...

and

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...

. The site also provided ways for users to take action on the issues they read about. TakePart also offered services including custom content creation and campaign building to NGOs and brands looking to create social impact. One of TakePart's first media campaigns to win public notice was its activism about the 2008 semi-documentary film, '' Chicago 10''. In 2009, TakePart released GiveABit, an iPhone application which solicits charitable donations for Participant Media's nonprofit advocacy partners from iPhone users once a day. In 2011, advertising executive Chad Boettcher was hired by Participant Media to oversee an expanded social action outreach via the TakePart Web site."Chad Boettcher to Head Social Action & Advocacy for Participant Media." MarketWatch.com. November 1, 2011. The TakePart.com website was a major aspect of the marketing campaign for the 2011 motion picture '' Contagion''.Cieply, Michael. "Achoos of Death Are Film's Scourge." ''New York Times.'' August 8, 2011. By year's end, more than 2 million people had visited the TakePart ''Contagion'' page. At the end of 2016 Participant Media merged TakePart's studio operations into its own and shut down its website as part of a strategic move. In 2018 the site returned as an archive only.

''TakePart Live''

On August 1, 2013 Pivot TV aired the first episode of ''TakePart Live'' a live show hosted by Cara Santa Maria and

Jacob Soboroff Jacob Hirsch Soboroff (born March 27, 1983) is an American journalist. He is known as a correspondent for NBC News and MSNBC. Prior to his debut on the network in September 2015, he was the host of ''YouTube Nation'' and a co-host of '' TakePart ...

that covered news, social media, current events and is a component to the website. In January 2014, popular comedian personality Tehran Von Ghasri was added to the permanent live show roster as host adding color commentary, academic and worldly perspective. In April 2014,

Cara Santa Maria Cara Louise Santa Maria (born October 19, 1983) is an American science communicator. She hosts the podcast ''Talk Nerdy'' and co-hosts '' The Skeptics' Guide to the Universe'' podcast, and was a co-host of TechKnow on Al Jazeera America. Santa M ...

was replaced on the show by

Meghan McCain Meghan Marguerite McCain (born October 23, 1984) is an American television personality, columnist, and author. She has worked for ABC News, Fox News, and MSNBC. The daughter of politician John McCain and diplomat Cindy McCain, she has been a pu ...

and the show moved to a new set. On December 9, 2014 it was announced that Pivot had cancelled the show due to high production costs. TakePart Live was also streamed live on the website www.takepart.com/live.

References

External links

* {{Official website Internet properties established in 2008 Internet properties disestablished in 2016 Defunct mass media companies of the United States 2013 American television series debuts 2014 American television series endings Pivot (TV network) original programming Defunct companies based in Greater Los Angeles Defunct American websites 2008 establishments in the United States 2016 disestablishments in the United States