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Jayson Tyler Brûlé (born November 25, 1968) is a
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
journalist, entrepreneur, and magazine publisher. He is the editorial director of ''
Monocle A monocle is a type of corrective lens used to correct or enhance the visual perception in only one eye. It consists of a circular lens, generally with a wire ring around the circumference that can be attached to a string or wire. The other ...
''.


Early years

Jayson Tyler Brûlé is the only child of
Canadian football Canadian football () is a team sport, sport played in Canada in which two teams of 12 players each compete for territorial control of a field of play long and wide attempting to advance a pointed oval-shaped ball into the opposing team's sco ...
player Paul Brule,Brûlé's father does not appear to have used any diacritical marks or accents on the family surname. and Virge Brule, an Estonian artist. Brûlé moved to
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
to attend
Ryerson Polytechnical Institute Toronto Metropolitan University (TMU or Toronto Met) is a public university, public research university located in Toronto, Ontario, Canada. The university's core campus is situated within the Garden District, Toronto, Garden District, although i ...
, but did not graduate. He moved to the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
in 1989 and trained as a journalist with the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
. During this time, he subsequently wrote for numerous British press, including ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', ''
Stern The stern is the back or aft-most part of a ship or boat, technically defined as the area built up over the sternpost, extending upwards from the counter rail to the taffrail. The stern lies opposite the bow, the foremost part of a ship. Ori ...
'', ''
The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...
'' and '' Vanity Fair''.


Magazine ventures and design work

In 1996, Brûlé took out a small business loan and launched ''
Wallpaper Wallpaper is a material used in interior decoration to decorate the interior walls of domestic and public buildings. It is usually sold in rolls and is applied onto a wall using wallpaper paste. Wallpapers can come plain as "lining paper" (so t ...
'', a style and
fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion jour ...
which was one of the most influential launches of the 1990s.
Time Inc Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Ill ...
bought it for £1m in 1997, and kept Brûlé on as editorial director. During this time at ''Wallpaper'', Brûlé focused his attention on a branding and
advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
he'd started, called Winkreative, which he still runs and whose clients included
American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
,
Porter Airlines Porter Airlines (stylized in all lowercase as porter) is a regional airline headquartered at Billy Bishop Toronto City Airport on the Toronto Islands in Toronto, Ontario, Canada. Owned by Porter Aviation Holdings, formerly known as REGCO Holdin ...
,
British Airways British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a populati ...
,
BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...
and
Sky News Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of Comcast. John Ryley is the hea ...
. In 2001, he became the youngest ever recipient of the
British Society of Magazine Editors The British Society of Magazine Editors (BSME) is a professional association of print and online magazine editors in the United Kingdom. Established in 1981, the BSME has 148 members. Its annual awards—the BSME Awards and the BSME Rising Stars A ...
'
Lifetime Achievement Award Lifetime achievement awards are awarded by various organizations, to recognize contributions over the whole of a career, rather than or in addition to single contributions. Such awards, and organizations presenting them, include: A * A.C. ...
. That year he and Winkreative were hired to design the "look and feel" of
Swiss International Air Lines Swiss International Air Lines AG, colloquially known as SWISS, is the flag carrier of Switzerland, operating scheduled services in Europe and to North America, South America, Africa and Asia. Zurich Airport serves as its sole hub and Geneva ...
at their relaunch, after the collapse of
Swissair Swissair AG/ S.A. (German: Schweizerische Luftverkehr-AG; French: S.A. Suisse pour la Navigation Aérienne) was the national airline of Switzerland between its founding in 1931 and bankruptcy in 2002. It was formed from a merger between Bal ...
. In May 2002, Brûlé left ''Wallpaper'' and concentrated on Winkreative. In 2005, Brûlé hosted the TV media magazine ''The Desk'' on
BBC Four BBC Four is a British free-to-air public broadcast television channel owned and operated by the BBC. It was launched on 2 March 2002
. In 2006, he co-produced ''Counter Culture'', a documentary series about cultural aspects of shopping, on the same channel. In 2007, Brûlé launched ''Monocle'' Magazine, where he is the current Editor-in-Chief.


Journalistic work

In March 1994, Brûlé was shot twice by a
sniper A sniper is a military/paramilitary marksman who engages targets from positions of concealment or at distances exceeding the target's detection capabilities. Snipers generally have specialized training and are equipped with high-precision r ...
in an ambush in
Kabul Kabul (; ps, , ; , ) is the capital and largest city of Afghanistan. Located in the eastern half of the country, it is also a municipality, forming part of the Kabul Province; it is administratively divided into 22 municipal districts. Acco ...
while covering the
Afghanistan war War in Afghanistan, Afghan war, or Afghan civil war may refer to: *Conquest of Afghanistan by Alexander the Great (330 BC – 327 BC) *Muslim conquests of Afghanistan (637–709) *Conquest of Afghanistan by the Mongol Empire (13th century), see als ...
for German news magazine, ''
Focus Focus, or its plural form foci may refer to: Arts * Focus or Focus Festival, former name of the Adelaide Fringe arts festival in South Australia Film *''Focus'', a 1962 TV film starring James Whitmore * ''Focus'' (2001 film), a 2001 film based ...
''. Brûlé lost partial use of his left hand resulting in a long hospital stay, during which he read many home-design and cooking magazines. Brûlé was a columnist for the ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'', and has also written for the ''
International Herald Tribune The ''International Herald Tribune'' (''IHT'') was a daily English-language newspaper published in Paris, France for international English-speaking readers. It had the aim of becoming "the world's first global newspaper" and could fairly be said ...
'', ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', and '' Neue Zürcher Zeitung am Sonntag''. His "Fast Lane" column – written for the weekend edition of the ''Financial Times'' – covered his observations on travel, international design trends, and high-end consumer goods. In 2006, Brûlé announced in "Fast Lane" that he would be taking a break from the column to work on projects. Shortly thereafter, the ''
International Herald Tribune The ''International Herald Tribune'' (''IHT'') was a daily English-language newspaper published in Paris, France for international English-speaking readers. It had the aim of becoming "the world's first global newspaper" and could fairly be said ...
'' announced a "new weekly column on
urbanism Urbanism is the study of how inhabitants of urban areas, such as towns and cities, interact with the built environment. It is a direct component of disciplines such as urban planning, which is the profession focusing on the physical design and m ...
and global navigation" by Brûlé, starting in the Spring of 2007. However, in 2008, Brûlé left the ''International Herald Tribune'' to revive his weekly "Fast Lane" column for the newly relaunched ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'' weekend edition. Brûlé left the ''Financial Times'' in November 2017, after the ''
Press Gazette ''Press Gazette'', formerly known as ''UK Press Gazette'' (UKPG), is a British media trade magazine dedicated to journalism and the press. First published in 1965, it had a circulation of about 2,500, before becoming online-only in 2013. Publis ...
'' published allegations that he had been
namedropping Name-dropping (or name-checking or a shout-out) is the practice of naming or alluding to important people and institutions within a conversation,. story, song, online identity, or other communication. The term often connotes an attempt to impress ...
former clients of his creative agency in his column. He served on
Dopplr Dopplr was a free social networking service, launched in 2007, that allowed users to create itineraries of their travel plans and spot correlations with their contacts' travel plans in order to arrange meetings at any point on their journey. Addi ...
's board of directors, until Dopplr was sold to
Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...
in September 2009.


Monocle

In October 2006, Brûlé announced that he would create a new magazine, to be called ''
Monocle A monocle is a type of corrective lens used to correct or enhance the visual perception in only one eye. It consists of a circular lens, generally with a wire ring around the circumference that can be attached to a string or wire. The other ...
'', which launched February 14, 2007. Brûlé later stated "Monocle is the media project I always wanted to do".Monocle is the media project I always wanted to do
''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' He currently resides in
Zürich Zürich () is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zürich. It is located in north-central Switzerland, at the northwestern tip of Lake Zürich. As of January 2020, the municipality has 43 ...
,
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
, where one of Monocle's main bureaux is located, despite Monocle's head office in London.


References


Notes


External links


"Fast Lane" column in the Financial Times




{{DEFAULTSORT:Brule, Tyler 1968 births Living people Canadian columnists Canadian magazine publishers (people) Canadian magazine founders Journalists from Manitoba Canadian gay writers Franco-Manitoban people Writers from Winnipeg Canadian emigrants to England Canadian expatriates in England BBC people British people of Québécois descent Canadian people of Estonian descent British people of Estonian descent British columnists British magazine publishers (people) British magazine founders British journalists Canadian expatriate writers