Tyge Krabbe Filseth (1913 – 2 September 2002) was a Norwegian marketing agent, known for co-founding two research institutions related to advertising. He was a son of Johan Filseth, the 1894 founder and editor-in-chief of newspaper ''

Gudbrandsdølen ''Gudbrandsdølen'' was a Norwegian newspaper, published in Lillehammer in Oppland county. ''Gudbrandsdølen'' was started on 1 January 1894, after editor-in-chief Johan Filseth had been jettisoned from another newspaper ''Framgang''. After his d ...

''. His brother

Kaare Filseth Kaare Krabbe Filseth (24 April 1901 – 19 September 1944) was a Norwegian newspaper editor who was killed during the occupation of Norway by Nazi Germany. Biography He was born in Lillehammer. His father Johan Filseth (1862–1927) hailed fro ...

was the editor-in-chief of ''

Ringerikes Blad ''Ringerikes Blad'' ( en, Ringerike's Newspaper) is a local newspaper published in Hønefoss, Norway. Johan Jørgen Krohn founded ''Ringerikes Blad'' in 1845. It covers Ringerike, Hole and Jevnaker. It has a circulation of 12684, of whom 12227 ...

'' from 1938 to his death in 1944. His sister Tove Filseth was a journalist, and was married to Silesian Jewish writer

Max Tau Max Tau was a German-Norwegian writer, editor, and publisher. Life Tau grew up in an environment characterized by what he later termed the "Jewish-German" symbiosis, in a Jewish household heavily influenced by the Jewish enlightenment. He stu ...

from May 1944 to his death in 1976 and physician

Haakon Natvig Haakon may refer to: Given names * Haakon (given name) * Håkon, modern Norwegian spelling of the name * Håkan, Swedish spelling of the name * Hakon, Danish spelling of the name People Norwegian royalty * Haakon I of Norway (c. 920–961), th ...

from 1988 to her death in 1994. His wife's uncle was

Nikolai Astrup Nikolai Astrup () (30 August 1880 – 21 January 1928) was a Norwegian modernist painter. Astrup was a distinctive, innovative artist noted principally for his intense use of color depicting the lush landscapes of Vestlandet featuring the tradi ...

. He graduated from Copenhagen Business School in 1934, and worked in the advertising agencies Fabritius and B.A.B. before being hired at the newly established Norwegian School of Economics and Business Administration in 1936. From 1938 to 1940 he chaired the Institute of Sale and Advertising there. In 1958 he co-founded the Institute of Marketing (). It was modelled on the English Institute of Practitioners in Advertising, and owned by the

Norwegian Association of Advertising Agencies Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe *Norwegians, both a nation and an ethnic group native to Norway *Demographics of Norway *The Norwegian language, including the ...

. The institute was incorporated into the

Norwegian School of Marketing Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe *Norwegians, both a nation and an ethnic group native to Norway *Demographics of Norway *The Norwegian language, including the ...

() in 1989, which was in turn affiliated with the Norwegian School of Management from 1992. Filseth was married to Henninge Astrup and had three sons (Per, Frode and Kåre). He died in September 2002 in Oslo.

References

{{DEFAULTSORT:Filseth, Tyge 1913 births 2002 deaths Norwegian marketing people Academic staff of the Norwegian School of Economics Norwegian people of Danish descent Copenhagen Business School alumni