Twix is a

caramel shortbread Caramel shortbread, also known as caramel squares, caramel slice, millionaire's shortbread, millionaire's slice, chocolate caramel shortbread, and Wellington squares is a biscuit confectionery item composed of a rectangular, triangular or circ ...

chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...

made by Mars, Inc., consisting of a

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...

applied with other confectionery toppings and coatings (most frequently

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

and

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...

).The biscuit is typically topped with caramel and then coated with milk chocolate. There is also an additional thin layer of chocolate between the biscuit and the caramel
"Cross-section of a Twix"
ediblegeography.com Twix are packaged with one, two or four bars in a wrapper.

History

Raider wrapper from 1989, found as litter

The product was first produced in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

in 1967,"TWIX"
marsfoodservices.com and introduced in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

in 1979. Twix was called ''Raider'' in mainland Europe for many years before its name was changed in 1991 (2000 in Denmark, Finland, Norway, Sweden and Turkey) to match the international brand name. A Raider retro edition was temporarily sold in Germany in 2009, and in the Netherlands and Belgium in 2015.

Production

Twix bars for the North American market are made in

Cleveland, Tennessee Cleveland is the county seat of and largest city in Bradley County, Tennessee, United States. The population was 47,356 at the 2020 census. It is the principal city of the Cleveland metropolitan area, Tennessee (consisting of Bradley and neigh ...

along with

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

Advertising

Since 2012, Twix launched the "Pick a Side" campaign. The advertising campaign introduced a rivalry of the two "sides" of the Twix bar. Each Twix bar was given its own distinct packaging, being labelled as either a "Right Twix" or a "Left Twix," although both sides are identical.

Twix products

Bars

The following flavours are available in the United States of America. * ''Twix Original'' * ''Twix Salted Caramel'' * ''Twix Cookies & Creme'' * ''Twix Ice Cream Bar'' * ''Twix 100 Calories'' * ''Twix Cookie Dough''

Other products

* ''Twix Ice Cream'' *Twix Caramel cookies *Twic spekulatius seasonal limited edition (Germany)

Shrinkflation

Like many confectionary items, Twix has been accused of

Shrinkflation In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same o ...

where instead of increasing the cost of a bar

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest priva ...

have decreased the size. A bar in the 1970s would have been 60g but in the 2020s they are 50g.

References

External links

Twix Brand Homepage
{{Authority control Biscuit brands Chocolate bars Mars confectionery brands Products introduced in 1967 British confectionery American confectionery Brand name confectionery