TweetDeck is a

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

dashboard For business applications, see Dashboard (business). A dashboard (also called dash, instrument panel (IP), or fascia) is a control panel set within the central console of a vehicle or small aircraft. Usually located directly ahead of the driver ...

application for management of

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

accounts. Originally an independent app, TweetDeck was subsequently acquired by Twitter Inc. and integrated into Twitter's interface. It has long ranked as one of the most popular Twitter clients by percentage of tweets posted, alongside the official Twitter web client and the official apps for iPhone and Android. Like other Twitter applications, it interfaces with the Twitter

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...

to allow users to send and receive tweets and view profiles. It can be used as a

web app A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serve ...

. Until 2015 it could also be used as a Chrome app and until 2022 it could also be used as a

MacOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...

app. Users are now redirected to the web app.

User interface

TweetDeck consists of a series of customisable columns, which can be set up to display the user's Twitter timeline, mentions, direct messages, lists, trends, favorites, search results,

hashtag A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...

s, or all tweets by or to a single user. It is similar to Twitter's "Dashboard App" that was discontinued in 2016.Twitter Blog article from 2016-06-28: Introducing Twitter Dashboard
/ref> The client uses Twitter's own automatic and invisible

URL shortening URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a ...

whereby a link of any length will only use 23 characters of a Tweet's 280-character limit. All columns can be filtered to include or exclude words or tweets from users. Tweets can be sent immediately or scheduled for later delivery. Users can monitor multiple accounts simultaneously. For added account security, users signing in with their Twitter username and password can use Twitter's own

two-step verification Multi-factor authentication (MFA; encompassing two-factor authentication, or 2FA, along with similar terms) is an electronic authentication method in which a user is granted access to a website or application only after successfully presenting ...

. As of May 2015, TweetDeck added a "confirmation step" feature, giving users the option to require an extra step before sending a tweet. A February 2018 change to the Twitter API restricted the ability of TweetDeck and other third-party applications from sending mass tweets due to concerns over abuse of bots mass posting content and posts. The change also restricts ability of using multiple accounts via the API. In July 2021, Twitter announced the beta launch of an overhaul for TweetDeck. The new version will have a different visual look and will incorporate more functionality from the main Twitter website. A company representative said the beta includes "a full Tweet Composer, new advanced search features, new column types, and a new way to group columns into clean workspaces".

Product history

July 4, 2008 – first version of TweetDeck, originally an independent Twitter app by Iain Dodsworth, was released. June 19, 2009 – iPhone version released. May 2010 –

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...

version released. October 2010 – Android version made available after a public beta period. May 25, 2011 – Twitter acquired TweetDeck. September 15, 2011 – TweetDeck tweeted that new updates for all versions would be released and that "As part of the process of making TweetDeck more consistent with Twitter.com & Twitter's mobile apps, we're removing deck.ly from our apps." Many users expressed their anger at this feature removal in the comments on the iOS and

Android Market Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sys ...

. Deck.ly previously allowed users to post tweets in excess of 140 characters. December 8, 2011 – Twitter released a new version branded "TweetDeck by Twitter", as part of Twitter's redesign of its services. TweetDeck changed from an

Adobe AIR Adobe AIR (also known as Adobe Integrated Runtime and is codenamed Apollo) is a cross-platform runtime system currently developed by Harman International, in collaboration with Adobe Inc., for building desktop applications and mobile applicatio ...

application to a native Windows and Mac OS X application in this release, introducing a web version of TweetDeck for

WebKit WebKit is a browser engine developed by Apple and primarily used in its Safari web browser, as well as on the iOS and iPadOS version of any web browser. WebKit is also used by the BlackBerry Browser, PlayStation consoles beginning from the PS ...

-based browsers based on TweetDeck's existing

Google Chrome app A Google Chrome App, or commonly just Chrome App, was a certain type of (non-standardized) web application that ran on the Google Chrome web browser. Chrome apps can be obtained from the Chrome Web Store where apps, extensions, and themes can be i ...

. The update dropped support for

LinkedIn LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job se ...

Google Buzz Google Buzz was a social networking, microblogging and messaging tool that was developed by Google which replaced Google Wave and integrated into their web-based email program, Gmail. Users could share links, photos, videos, status messages and ...

Foursquare Four square is a ball game. Four square may also refer to: Internet and entertainment * Foursquare City Guide, a local search and discovery app * ''4 Square'' (game show), a British game show * ''4 Square'' (TV series), a Canadian children's s ...

, MySpace accounts. March 4, 2013 – TweetDeck announced in a blog post that they would be suspending mobile versions of TweetDeck including TweetDeck AIR, TweetDeck for iPhone and TweetDeck for Android, which were removed from their respective app stores in May. TweetDeck said they would "focus our development efforts on our modern, web-based versions". May 2013 – Users were informed that 'Facebook is no longer supported in TweetDeck', and Facebook accounts and Facebook columns would be removed on May 7. All unofficial variants of TweetDeck stopped working in early May 2013 because of more restrictive

version 1.1. July 25, 2013 – at 12:00 PM EDT US, Twitter turned off API v1 which effectively shut down the Android, iOS, and AIR versions of TweetDeck. December 11, 2013 – Twitter began allowing new TweetDeck users to sign in with their Twitter usernames and passwords, removing the previous barrier-to-entry requiring users to register a separate TweetDeck account. In a blog post, Twitter said "When single sign in is fully available to all current users, we'll also make it possible to seamlessly integrate your current TweetDeck settings and preferences" June 11, 2014 – A

cross-site scripting Cross-site scripting (XSS) is a type of security vulnerability that can be found in some web applications. XSS attacks enable attackers to inject client-side scripts into web pages viewed by other users. A cross-site scripting vulnerability may ...

vulnerability in TweetDeck was discovered, leading to a self-replicating tweet that affected over 83,000 Twitter users. April 15, 2016 – The Windows App ceased functioning on April 15, 2016. July 1, 2022 - The

app stopped functioning, with users being directed to the TweetDeck web-site instead.

Integration with other social networking services

Originally, as it is now, TweetDeck was aimed towards the Twitter

social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

. Over the years, TweetDeck introduced support for other social networks, but has since removed that support. On March 16, 2009, a pre-release version was released featuring Facebook status updates integration. As of April 8, 2009, Facebook status updates were part of the standard program. From version 0.30 TweetDeck also supported MySpace integration. Version 0.32, released on November 30, 2009, added LinkedIn integration and new Twitter features. In May 2010 TweetDeck also added integration with the Google Buzz and Foursquare social networks. In 2012 TweetDeck reverted to only supporting Twitter and Facebook, ending support for LinkedIn, MySpace, and the now defunct Google Buzz effective June 2012. In May 2013, TweetDeck removed support for Facebook accounts.

TweetDeck Ltd (company)

A year after launching TweetDeck in 2008, Iain Dodsworth received his initial $300,000

seed funding Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...

from The Accelerator Group, Howard Lindzon, Taavet Hinrikus, Gerry Campbell, Roger Ehrenberg,

betaworks Betaworks is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused, consumer-facing media businesses. Its hybrid investor/builder model has led to both investments in fast-growi ...

, Brian Pokorny, and Bill Tai. The company raised a

Series A A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchan ...

round of funding with many of these same investors, and

Ron Conway Ronald Crawford Conway (born March 9, 1951) is an American venture capitalist and philanthropist. He has been described as one of Silicon Valley's "super angels". Early career Conway graduated from San Jose State University with a bachelor's de ...

, Danny Rimer, and the SV Angel group. On May 25, 2011, TweetDeck was bought by Twitter for £25 million, after a bidding war with Bill Gross's UberMedia. On January 22, 2013, The American directors of Twitter were sent a letter by

Companies House Companies House is the executive agency of the company registrars of the United Kingdom, falling under the remit of the Department for Business, Energy and Industrial Strategy. All forms of companies (as permitted by the Companies Act) are i ...

(the United Kingdom Registrar of Companies) warning them that their UK subsidiary company TweetDeck Ltd. was at risk of closure, over missed accounting deadlines. This had no bearing on the product or service which was by then run by Twitter, not by TweetDeck Ltd, which was officially struck off the business register by

, and dissolved, for failure to file accounts for 2011.

References

External links

* {{Aggregators Twitter services and applications Cross-platform software Google Chrome extensions Twitter, Inc. acquisitions 2008 software 2011 mergers and acquisitions Shorty Award winners