Tweak is an Irish-owned business, founded in 2008 by

Jerry Kennelly Jerry Kennelly is an Irish photojournalist and entrepreneur, and founder of Stockbyte and Tweak.com. Career Kennelly started his career by working in his family's newspaper, '' Kerry's Eye'', founded in 1974 by his parents, Pádraig Kennelly P� ...

. Kennelly is an entrepreneur from

County Kerry County Kerry ( gle, Contae Chiarraí) is a county in Ireland. It is located in the South-West Region and forms part of the province of Munster. It is named after the Ciarraige who lived in part of the present county. The population of the co ...

who developed Stockbyte, which was acquired by

Getty Images Getty Images Holdings, Inc. is an American visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. It targets three markets— creative ...

in 2006. Kennelly began developing Tweak two years after Stockbyte was acquired by Getty Images and was officially launched in 2011. Tweak's headquarters are in Killorglin in County Kerry,

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

. There are also offices in both

County Dublin "Action to match our speech" , image_map = Island_of_Ireland_location_map_Dublin.svg , map_alt = map showing County Dublin as a small area of darker green on the east coast within the lighter green background of ...

and

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. There are two categories of services – Tweak and Tweak Cloud, which was launched in 2016. Online printers use Tweak's services to provide their customers with designs. These printers include Helloprint, Flyeralarm and Druck.at. Tweak is a free service for small and medium business. Tweak Cloud was launched in 2016. Tweak Cloud is designed to be one platform for all of a business's

digital asset A digital asset is anything that exists only in digital form and comes with a distinct usage right. Data that do not possess that right are not considered assets. ''Digital assets'' include but are not exclusive to: digital documents, audible ...

s for

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

in up to seven languages. Tweak is Kennelly's second business, after Stockbyte.

Stockbyte

Stockbyte was Europe's first digital stock photography library, founded by Jerry Kennelly in 1996. Stockbyte was originally called Stockpix and was later renamed. Stockbyte originally offered CDs containing 100 images relating to a particular theme. The first products were launched at

Macworld ''Macworld'' is a website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG Inc. It started life as a print magazine in 1984 and had the largest audited circulation (both total and newsstand) of Macint ...

in San Francisco in January 1997. Two years later, Stockbyte and its partners offered online downloads of all of its imagery. Stockbyte went on to work with partner agencies who licensed their images. Magazines such as ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'' and ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...

'' carried its images on their covers and global organisations like McDonald's, Blue Cross and the Federal Bureau of Investigation licensed their imagery. Stockbyte used business intelligence software to measure performance of images by genre in order to react of changing user demands and to capture the most important images. In 2004, Kennelly and his team created a second brand called Stockdisc, which made images available at a lower price to Stockbyte. In April 2006, both brands were acquired by Getty Images for $135 million. The unsuccessful bidders were Bill Gates' company Corbis and Jupiterimages Corporation. Kennelly has since gone on to found Tweak, as mentioned above.

References

{{reflist Mass media companies of Ireland