Turun sinappi (
Swedish
Swedish or ' may refer to:
Anything from or related to Sweden, a country in Northern Europe. Or, specifically:
* Swedish language, a North Germanic language spoken primarily in Sweden and Finland
** Swedish alphabet, the official alphabet used by ...
name: Åbo senap) is a
mustard
Mustard may refer to:
Food and plants
* Mustard (condiment), a paste or sauce made from mustard seeds used as a condiment
* Mustard plant, one of several plants, having seeds that are used for the condiment
** Mustard seed, seeds of the mustard p ...
made in
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
. It is often served with ''
makkara'' (i.e.
sausage
A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs may be included as fillers or extenders.
...
).
Turun sinappi was first launched by Turku foodstuffs manufacturer Jalostaja in 1926. The mustard got its name after the Finnish city of
Turku
Turku ( ; ; sv, Åbo, ) is a city and former capital on the southwest coast of Finland at the mouth of the Aura River, in the region of Finland Proper (''Varsinais-Suomi'') and the former Turku and Pori Province (''Turun ja Porin lääni''; ...
. It is sold in yellow 250 g tubes. It consists of dark yellow finely ground mustard and various other spices. There are four types of Turun sinappi: ''Mieto'' (mild) with a green cap, ''Väkevä'' (strong) with a red cap, ''Tulinen'' (fiery) with a black cap and ''Linnan sinappi'' (Mustard of the Castle) with blue cap. The logo sports the profile of
Turku castle
Turku Castle ( fi, Turun linna, sv, Åbo slott) is a medieval building in the city of Turku in Finland. Together with Turku Cathedral, the castle is one of the oldest buildings still in use and the largest surviving medieval building in Finland. ...
. The most popular type is the "red" range (''Väkevä''), which has a distinctive taste.
There was a controversy over the name in the early 2000s, when
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...
bought out the original manufacturer.
When the brand was bought, the production was moved to
Uppsala
Uppsala (, or all ending in , ; archaically spelled ''Upsala'') is the county seat of Uppsala County and the fourth-largest city in Sweden, after Stockholm, Gothenburg, and Malmö. It had 177,074 inhabitants in 2019.
Located north of the c ...
in Sweden. In 2008, the production was moved again, to
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
. In 2014, the production was moved back to Finland.
A replacement product, produced by Turku foodstuffs manufacturer Lunden with the same recipe as the Turun sinappi, named ''Auran Sinappi'' was established in Finland. Now Auran sinappi has captured 25% of the market share.
Turun sinappi is remembered for its
TV commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
s, which at a time were frequently shown on Finnish TV. The
slogan was ''"Kahta en vaihda"'', meaning "There are two things that I'll never change". The commercials usually featured someone saying "There are two things that I'll never change. One of them is Turun sinappi and the other is ''xxx''", with the "other thing" varying from time to time, sometimes not being mentioned at all. A schoolyard
parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its sub ...
of the slogan is "There are two things I'll never change: my socks".
[Vähähyyppiä, Miia: Kaikki syntyy siemenestä. ''Yhteishyvä'', December 2015, pp. 38-40. S-Ryhmä.]
See also
*
List of mustard brands
Mustard is a condiment made from the mustard seeds from one of three varieties of mustard plant: ''Sinapis alba'', white mustard (also known as yellow mustard); ''Brassica juncea'', brown mustard; or ''Brassica nigra'', black mustard. The whole, ...
*
List of brand name condiments
This is a list of brand name condiments. A condiment is a supplemental food, such as a sauce, that is added to some foods to impart a particular flavor, enhance its flavor, or in some cultures, to complement the dish. The term originally describe ...
References
External links
Turunsanomat.fi
Finnish cuisine
Culture in Turku
Finnish brands
Brand name condiments
Unilever brands
Mustard (condiment)
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