The Instituto de Turismo de España – Turespaña (Tourism Institute of Spain), is the official

agency Agency may refer to: Organizations * Institution, governmental or others ** Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients ** Employment agency, a business that ...

of the

Government of Spain gl, Goberno de España eu, Espainiako Gobernua , image = , caption = Logo of the Government of Spain , headerstyle = background-color: #efefef , label1 = Role , data1 = Executive power , label2 = Established , da ...

responsible for the marketing of the country as a tourist destination throughout the world. It depends on the Ministry of Industry, Trade and Tourism through the

Secretary of State for Tourism The Secretary of State for Tourism (SETUR) is a high-ranking official of the Ministry of Industry, Trade and Tourism of the Government of Spain. The Secretary of State for the Tourism is responsible for carrying out as many actions as are neces ...

History

The Instituto Nacional de Promoción del Turismo (INPROTUR) was created by the 1985

General State Budget The General State Budget (PGE) (''Spanish: Presupuestos Generales del Estado'') comprises the spending and revenues of the Spanish central government. The PGE is considered the most important act that a government enacts in a year and determine i ...

Law 50/1984, of 30 December assuming the functions of promoting Spanish tourism, as well as those of the Instituto Español de Turismo y Exposiciones, Congresos y Convenciones de España. The new agency was established on 24 July 1985 under the Ministry of Transport, Tourism and Communications. In 1988 the agency changed its name to Instituto de Promoción del Turismo de España (TURESPAÑA) and in 1990 it took its current name Instituto de Turismo de España (TURESPAÑA).

Functions

* Planning, development and execution of actions for the promotion of Spain as a tourist destination in international markets. * Support for the marketing of Spanish tourism products abroad. To this end, it collaborates with autonomous communities, local entities and the private sector. * Establishment of the strategy and planning of the action of Paradores de Turismo de España and investment in new Paradors.

Logo

In 1983, the Secretary of State for Tourism commissioned painter

Joan Miró Joan Miró i Ferrà ( , , ; 20 April 1893 – 25 December 1983) was a Catalan painter, sculptor and ceramicist born in Barcelona. A museum dedicated to his work, the Fundació Joan Miró, was established in his native city of Barcelona i ...

the creation of a logo for the

corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by ...

of Spanish tourism. Since Miró was no longer in good health, they agreed to use elements from previous works rather than create a new one from scratch. He used the lettering of the official poster he painted for the

1982 FIFA World Cup The 1982 FIFA World Cup was the 12th FIFA World Cup, a quadrennial Association football, football tournament for men's senior national teams, and was played in Spain between 13 June and 11 July 1982. The tournament was won by Italy national foo ...

and the sun and star of a poster he painted in 1968 for

Fondation Maeght The Maeght Foundation or Fondation Maeght () is a museum of modern art on the ''Colline des Gardettes'', a hill overlooking Saint-Paul de Vence in the southeast of France about from Nice. It was established by Marguerite and Aimé Maeght in 19 ...

to create the logo known as ''The Sun of Miró''. Miró refused to be paid for this commission and renounced the logo's royalties. He died at the end of 1983 without seeing his work in use, as it was first used in the 1984 campaign "Spain. Everything under the sun". This was the first time that a national tourism authority developed a tourism marketing plan and a corporate identity. The logo, still in use, was Miró's last and best-known work, with a recognition rate that in Europe approached 90% of the population at times.

References

External links

Turespaña website

Spain's official tourism website
{{Authority control Government agencies of Spain Tourism agencies