HOME

TheInfoList



Click Here for Items Related To - Tupperware Brands
OR:
Tupperware Brands on:   [Wikipedia]   [Google]   [Amazon]

Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational company that produces home product lines that includes kitchen gadgets, preparation, storage containers, and serving products for the kitchen and home. Its main focus is kitchen and household products, and it is particularly known for its line of
plastic Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptab ...
containers for food storage and preparation. By extension, plastic food containers in general, regardless of brand, are sometimes referred to as
Tupperware Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1 ...
.


History

Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by
Earl Tupper Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bear ...
. In 1951, Tupper and his wife moved the company's headquarters to
Kissimmee, Florida Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, United States. As of the 2020 census, the population was 79,226. It is a Principal City of the Orlando-Kissimmee-Sanford, Florida, Metropolitan Statistical Area, wh ...
, where they had purchased 1,000 acres of land. In 1958, Tupper sold The Tupperware Company for $16 million to
Rexall Rexall was a chain of American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across th ...
. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity. Since 1997, Tupperware has been directed by
Rick Goings Rick may refer to: People *Rick (given name), a list of people with the given name *Alan Rick (born 1976), Brazilian politician, journalist, pastor and television personality *Johannes Rick (1869–1946), Austrian-born Brazilian priest and mycol ...
, until recently. In 2020 Tupperware Brands Corp. appointed Miguel Fernandez as a new chief executive, who previously served in executive positions at Avon Products Inc. and Herbalife Nutrition Ltd., as CEO. He took over the top position at the company April 6.


Brands

A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries, and then launched in Singapore, Japan, and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands
Tupperware Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1 ...
, Avroy Shlain, BeautiControl, Fuller Cosmetics (including
Armand Dupree Armand Dupree is a direct selling company based in the United States, owned by Tupperware Brands. The brand has been known in Mexico for over 28 years, and was sold by the Fuller Cosmeticos company there. Products Armand Dupree products can ...
), NaturCare, Nutrimetics, and Nuvo. In 2008, due to its success in developing the brand's name in China, India, and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Face."


Awards

In 2010, the company was ranked equal #2 in ''Fortune''s Most Admired Home equipment and furnishings section.


See also

*
Earl Tupper Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bear ...
*
Brownie Wise Brownie Mae Humphrey (May 25, 1913 – September 24, 1992) professionally Brownie Wise, was a pioneering American saleswoman largely responsible for the success of the home products company Tupperware, through her development of the "party plan ...
*
Rick Goings Rick may refer to: People *Rick (given name), a list of people with the given name *Alan Rick (born 1976), Brazilian politician, journalist, pastor and television personality *Johannes Rick (1869–1946), Austrian-born Brazilian priest and mycol ...


References


External links

* Direct marketing Marketing companies of the United States Multinational companies headquartered in the United States Companies based in Orlando, Florida American companies established in 1946 Retail companies established in 1946 1946 establishments in Massachusetts Companies listed on the New York Stock Exchange {{US-company-stub de:Tupperware fr:Tupperware he:טאפרוור ja:タッパーウェア ru:Tupperware fi:Tupperware sv:Tupperware zh:特百惠