Tugg Inc. was a film-based collective action and

crowdsourcing Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digita ...

platform that enabled individuals to create film screenings at their local cinema. Tugg ceased operations in January 2020. Incorporated in 2011, Tugg was officially launched in 2012 at

SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Te ...

by co-founders Nicolas Gonda and Pablo Gonzalez. Headquartered in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

, it offered services for promoters, filmmakers, and theaters.

Services

Promoters

Screening "hosts" selected a movie from Tugg's library of studio and independent films, chose from available theaters, dates, timeslots, and set other event details like ticket price; then, a set number of people needed to commit to attend before the event was actually on, in order to crowdsource the viewing. Tugg provided promotional resources and tips, but the promoter was responsible for publicity. Tugg allowed filmmakers to show their films in movie theatres, allowing consumers to select the movies they wanted to see. This distribution method, credited to Gonda, was "supposed to complement existing distribution methods".

Tugg EDU

Tugg had a department focused on Educational and Non-Theatrical communities, TuggEDU. It sold screening licenses to "effectively monetize the non-theatrical interest in a film". In 2016 Tugg launched the film ''

The Last Gold ''The Last Gold'' is a 2016 film about American swimmers Shirley Babashoff, Kim Peyton, Jill Sterkel, and Wendy Boglioli and winning a gold medal in a relay at the 1976 Olympic Games, defeating the East Germans. Cast *Shirley Babashoff *Kim Peyto ...

'' in partnership with

USA Swimming USA Swimming is the national governing body for competitive swimming in the United States. It is charged with selecting the United States Olympic Swimming team and any other teams that officially represent the United States, as well as the overal ...

References

{{reflist

External links

Official Website
__FORCETOC__ Film-related professional associations Crowdsourcing