Tsvetta Kaleynska (Bulgarian: Цвета Калейнска; born June 19, 1988), better known as Tsvetta, is a Bulgarian author,

marketing consultant Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

and a model. She participated in the Miss Diaspora Models International Competition in New York City in 2010.

Early life

Tsvetta was born and raised in Veliko Tarnovo, Bulgaria in the family of a university professor and a gynaecologist, both of Bulgarian descent. Kaleynska was named after her grandmother, and her name in translation from Bulgarian means “flower.” In addition to her native language, Tsvetta speaks English, French, Spanish, and Italian. In 2008, Tsvetta moved to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

on an academic scholarship to pursue her higher education. In 2012, she graduated from

St. Francis College , mottoeng = My God, My All , established = , type = Private college , chancellor = , president = Miguel Martinez-Saenz , provost = Jennifer Lancas ...

, with dual degrees in Marketing Management and International Business and Economics. In 2015, she received a master's degree in Public Administration from the

City University of New York The City University of New York ( CUNY; , ) is the Public university, public university system of Education in New York City, New York City. It is the largest urban university system in the United States, comprising 25 campuses: eleven Upper divis ...

Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates und ...

Career and writing

In 2012 Tsvetta joined the Dogs Bollocks 5 as a consulting strategist specializing in social media analysis and market research. In 2015 she moved to

Brandwatch Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different solutions: Consumer Intelligence and Social Media Management. Consumer Intelligence is made up of three different products: Consumer Research and add-ons Vi ...

as customer success director. Tsvetta published her first book of poetry, "Flowers From Heaven" in 2011. Her work is featured in outlets such as the national scientific magazine “Българска наука” /Bulgarian Science/, Cosmopolitan magazine and other newspapers and magazines in Eastern Europe. In 2014, Kaleynska published her second book: “#TheQueen: Social Media”.

Televised appearances

Tsvetta began her televised appearances in 2008 through the Miss Diaspora International Pageant. Since 2011 she has been featured regularly on national TV shows in her home-country, including “Predi Obed” on bTV, TV7, “

Na Kafe Na Kafe (Bulgarian: "На Кафе" ; translate "Over a Coffee") is Bulgarian talk show that is broadcast on Nova TV, hosted by Gala. The program features news, interviews, fashion and special-interest stories. History 2000-2005 "Na Kafe" i ...

” on NOVA TV, TV7,

Bulgarian National Television The Bulgarian National Television ( Bulgarian: Българска национална телевизия, ''Balgarska natsionalna televizia'') or BNT (БНТ), stylized as ·Б·Н·Т· since 2018, is a public television broadcaster of Bulgaria ...

. Since 2017 she has been a contributor on the national morning show “

” with

Gala Gala may refer to: Music * ''Gala'' (album), a 1990 album by the English alternative rock band Lush *''Gala – The Collection'', a 2016 album by Sarah Brightman *GALA Choruses, an association of LGBT choral groups *''Gala'', a 1986 album by Th ...

covering topics including the

Women's March Women's March may refer to: * Women's March on Versailles, a 1789 march in Paris * Women's Sunday, a 1908 suffragette march in London * Woman Suffrage Procession, a 1913 march and rally in Washington, D.C. * Women's March (South Africa), a 1956 mar ...

in NYC, the Bulgarian Parliamentary election and others.

Awards

In November 2014, Tsvetta was awarded a silver

Stevie Award The Stevie Awards are a set of eight business awards competitions staged annually by Stevie Awards, Inc., which grew to fourteen categories by 2017. They were created in 2002 for companies and business people. Its first program, ''The American B ...

in the category “Women Helping Women.” The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In 2016 Kaleynska was invited to be the first Bulgarian woman to judge the awards as well.

Public Speaking

In 2017 Tsvetta began speaking at events and career panels on the topics of education, empowerment and motivation. She participated on a

career panel in 2017. In 2017 Tsvetta began speaking at events and panels on the topics of social media, business intelligence, empowerment, and motivation. She has spoken at multiple events, including

, TedX@ACSofia, Emotion and AI Conference,

Stevie Awards The Stevie Awards are a set of eight business awards competitions staged annually by Stevie Awards, Inc., which grew to fourteen categories by 2017. They were created in 2002 for companies and business people. Its first program, ''The American B ...

Peace Corps The Peace Corps is an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. It was established in March 1961 by an executive order of President John F. ...

, International Scientific Conference, and

iHeart Radio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbrella brand for iHear ...

among others.

Modeling

In 2010 she was crowned Miss Bulgaria Diaspora USA and started her modeling career despite her height of 5’5. She has participated in fashion shoots for American and Bulgarian brands.

Charity work

Kaleynska worked with the U.S. Bulgarian Orphanage and Medical Relief Fund to raise funds and deliver medical supplies to orphanages in Bulgaria. Her volunteer work is focused on empowering adolescent girls through GLOW (Girls Leading Our World) Leadership Academy, Bulgaria. Tsvetta also promotes literacy among youngsters. She is the face of the national literacy campaign “Да напълним Студентски град с книги” under the patronage of Bulgaria's president, Rosen Plevlenliev. In 2013, Tsvetta started her own national literacy campaign - “Tsvetta for the colors of the languages” - aimed at providing foreign language literature to libraries and schools in small and medium-sized communities all over Bulgaria.

References

External links

Official website

Na kafe

Na kafe

Tsvetta Kaleynska y su lucha por empoderamiento femenino , Pocketguia.es

Spotlight On Modern-Day Superheroe - Tsvetta Kaleynska founder of RILA GLOBAL CONSULTING

BUSINESS INTELLIGENCE AND SOCIAL MEDIA LISTENING

Tsvetta Kaleynska Archives

From Immigrant to CEO, This Female Embodies the American Dream
{{DEFAULTSORT:Kaleynska, Tsvetta 1988 births Living people Bulgarian female models Bulgarian women writers Businesspeople from New York City