![Moscow TsUM Petrovka asv2019-06](https://upload.wikimedia.org/wikipedia/commons/0/08/Moscow_TsUM_Petrovka_asv2019-06.jpg)
TsUM — Central Universal Department Store ( rus, ЦУМ – Центральный универсальный магазин, r=TsUM – Tsentralʹnyĭ universalʹnyĭ magazin) is a
high end
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to ...
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
in
Moscow
Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 millio ...
.
The store is in a six-story historical
Gothic Revival style
Gothic Revival (also referred to as Victorian Gothic, neo-Gothic, or Gothick) is an architectural movement that began in the late 1740s in England. The movement gained momentum and expanded in the first half of the 19th century, as increasingly ...
building on Petrovka Street at
Theatre Square (Teatralnaya Square) in the
Tverskoy District of central Moscow. The TsUM interiors have been refurbished many times, most recently in 2007. TsUM is a part of the Mercury Group.
TsUM today
TsUM is the largest fashion department store in
Eastern Europe
Eastern Europe is a subregion of the European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russia, whic ...
. It carries more than 1000 brands of apparel, a
perfume
Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...
ry and
jewelry
Jewellery ( UK) or jewelry ( U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a w ...
, as well as “TsUM Globus Gourmet”, a
fusion
Fusion, or synthesis, is the process of combining two or more distinct entities into a new whole.
Fusion may also refer to:
Science and technology Physics
*Nuclear fusion, multiple atomic nuclei combining to form one or more different atomic nucl ...
restaurant, a cigar room, a café, and champagne bar “
Veuve Clicquot
Veuve Clicquot Ponsardin () is a Champagne house founded in 1772 and based in Reims. It is one of the largest Champagne houses. Madame Clicquot is credited with major breakthroughs, creating the first known vintage champagne in 1810, and ...
”.
TsUM seasonal collections have been supported by
advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
s featuring fashion stars
Cindy Crawford
Cynthia Ann Crawford (born February 20, 1966) is an American model, actress and television personality. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers, runways, as well as fash ...
,
Milla Jovovich,
Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is an English model, actress, singer, and businesswoman. She began her career at the age of 15, and established herself amongst the most recognisable and in-demand models of the past four decades. Cam ...
,
Daria Werbowy
Daria Werbowy (born 19 November 1983) is a Canadian retired fashion model born in Poland. She became a spokesmodel for the French beauty brand Lancôme in 2005. According to '' Forbes'', Werbowy has appeared on over 50 international ''Vogue'' ...
,
Malgosia Bela, and
Mathias Lauridsen
Mathias Lauridsen (born January 13, 1984) is a Danish model. He broke onto the international fashion scene debuting at Marc by Marc Jacobs in New York and Miu Miu in Paris, for the Spring 2004 collections. His consistent work for major intern ...
.
Notable couturiers
Roland Mouret
Roland Mouret (born 27 August 1961) is a French fashion designer.
Training and early career
Mouret was born in Lourdes, France. Growing up in a devoutly Catholic family, his father was a butcher, and his mother worked as a waitress and a tour g ...
,
Ralph Rucci
Ralph Rucci (born 1957) is an American fashion designer and artist. He is known in particular for Chado Ralph Rucci, a luxury clothing and accessories line. Rucci's clothing designs have appeared in a number of major exhibitions, and he has won ...
,
Carolina Herrera
Carolina Herrera (born María Carolina Josefina Pacanins y Niño; 8 January 1939) is a Venezuelan-American fashion designer known for her personal style, and for dressing various First Ladies, including Jacqueline Onassis, Laura Bush, Michell ...
,
Dennis Basso,
Michael Kors
Michael David Kors (born Karl Anderson Jr. August 9, 1959) is an American fashion designer. He is the chief creative officer of his brand, Michael Kors, which sells men's and women's ready-to-wear, accessories, watches, jewelry, footwear, and f ...
and
Victoria Beckham
Victoria Caroline Beckham (; born 17 April 1974) is an English fashion designer, singer, and television personality. She rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice. Wi ...
have participated in TsUM events, introducing their newest collections to TsUM clients in person.
TsUM offers clients additional services, including VIP shopping and professional stylists’ advice, cosmetic procedures and lectures on
modern art.
History
Muir & Mirrielees Co.
In 1857 merchants Andrew Muir (1817–1899) and
Archibald Mirrielees (1797–1877), who had arrived in St. Petersburg separately, founded the “Muir and Mirrielees” Trading Company. Archibald Mirrielees was resident in St. Petersburg from 1822. In 1843 he established his own company, one of the most significant
Anglo-Russian The Anglo-Russians were an English expatriate business community centred in St Petersburg, then also Moscow, from the 1730s till the 1920s. This community was established against the background of Peter I's recruitment of foreign engineers for his ...
merchant houses.
In the 1880s the company transferred from St. Petersburg to Moscow and acquired a building for their haberdashery shop in Theatre Square. Their new building was erected there in 1908 in the
Gothic Revival style
Gothic Revival (also referred to as Victorian Gothic, neo-Gothic, or Gothick) is an architectural movement that began in the late 1740s in England. The movement gained momentum and expanded in the first half of the 19th century, as increasingly ...
with some modern elements. The project was designed by the famous Russian architect
Roman Klein
Roman Ivanovich Klein (russian: Роман Иванович Клейн), born Robert Julius Klein, was a Russian architect and educator, best known for his Neoclassical Pushkin Museum in Moscow. Klein, an eclectic, was one of the most prolific ...
. “Muir and Mirrielees” was the first and the largest department store in the last days of the
Russian Empire
The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ...
(one could buy clothes, shoes, jewelry, perfumery and toys there). The store attracted the highest public interest: “In the eyes of the Muscovites “Muir and Mirrielees” is a kind of exhibition of everything that was on sale in the capital, be it for the rich and the high society, or for the middle-class customers" wrote one of the contemporaries. The store delivered throughout the Russian empire.
The company established a furniture factory and other stores (''
Торговый дом Хомякова'' , ''
Маросейка'' ). The company was nationalised during the
Russian Revolution and the assets confiscated in 1918 by the Bolsheviks, who renamed "Muir & Mirrielees", first to "MosTorg" in 1922 and later to TsUM.
In 2013 the European Capital Investment Fund, owner of the majority of TsUM's shares, forced a buyout from minority shareholders; the company was subsequently delisted from the Moscow Exchange.
TsUM branches
The TsUM branch in
Barvikha
Barvikha (russian: Барви́ха) is a village in Odintsovsky District of Moscow Oblast, Russia. It is the site of the Barvikha Sanatorium, the health resort of the President of Russia. During the Soviet era, Barvikha was known as the site of ...
Luxury Village opened in April 2008. The TsUM Outlet opened in June 2009 in Mega Teply Stan, and is a
discount store carrying the preceding season's collections of TsUM brands.
Charitable and cultural activity
TsUM has participated in a number of charitable projects: in September 2009 TsUM organized an action to support
orphan
An orphan (from the el, ορφανός, orphanós) is a child whose parents have died.
In common usage, only a child who has lost both parents due to death is called an orphan. When referring to animals, only the mother's condition is usuall ...
s, in March 2010 a photo-project to support the struggle against
cancer
Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal b ...
was presented.
Exhibitions and art projects are supported by TsUM Art Foundation (specializing in modern art). As a part of the II Moscow Biennale of Contemporary Art in 2007 TsUM presented the “American video-art” project. It was followed by
Yoko Ono
Yoko Ono ( ; ja, 小野 洋子, Ono Yōko, usually spelled in katakana ; born February 18, 1933) is a Japanese multimedia artist, singer, songwriter, and peace activist. Her work also encompasses performance art and filmmaking.
Ono grew up i ...
’s solo exhibition “The Odyssey of Cockroach”, the exhibition of
Chinese art
Chinese art is visual art that originated in or is practiced in China, Greater China or by Chinese artists. Art created by Chinese residing outside of China can also be considered a part of Chinese art when it is based in or draws on Chinese ...
“China, forward!”, and
Oleg Kulik
Oleg Borisovich Kulik (russian: Оле́г Бори́сович Кули́к; born 1961 in Kiyv[Oleg Kulik]
on gif.ru ...
’s “MOSCOW. TsUM” installation project in 2009.
References
External links
Official TsUM website
{{coord, 55, 45, 38, N, 37, 37, 11, E, region:RU_type:edu_source:kolossus-ruwiki, display=title
Department stores of Russia
Buildings and structures in Moscow
Tverskoy District
Department stores of the Soviet Union
Companies nationalised by the Soviet Union
Companies formerly listed on the Moscow Exchange