Mood Media North America (formerly consisting of Muzak, LLC, DMX and Trusonic) is a commercial music company and a wholly owned subsidiary of

Mood Media Corporation Mood Media Corporation is an international in-store provider of music, digital signage, hold music, on-hold messaging, scent, integrated audio/video, and interactive mobile marketing products. It was founded in 2004, and is based in Austin, Te ...

. Founded in 1999 as a small business unit (SBU) of the now defunct MP3.com, Trusonic provided

background music Background music (British English: piped music) is a mode of musical performance in which the music is not intended to be a primary focus of potential listeners, but its content, character, and volume level are deliberately chosen to affect behav ...

to businesses. During the shutdown of MP3.com, Trusonic Inc, a new corporation co-founded by Joe Tebo and Dan O'Neill (the former VP of Engineering at MP3.com) purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog. In October 2007 Trusonic Inc was acquired by Fluid Media Networks. Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today. During the shutdown of MP3.com, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of over 1.7 million sound recordings from more than 240,000 artists. The recently formed Trusonic Inc entered into an agreement with GarageBand.com, a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption. Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license. MP3.com's Trusonic business unit was the first to introduce an

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

-based business music player in July 1999, dubbed the ''MBOX''. The MBOX requires an Internet connection (

broadband In telecommunications, broadband is wide bandwidth data transmission which transports multiple signals at a wide range of frequencies and Internet traffic types, that enables messages to be sent simultaneously, used in fast internet connections. ...

dial-up Dial-up Internet access is a form of Internet access that uses the facilities of the public switched telephone network (PSTN) to establish a connection to an Internet service provider (ISP) by dialing a telephone number on a conventional telepho ...

) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.

References

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External links

Mood Media North America Home PageGarageBand.com
American companies established in 1999 Entertainment companies established in 1999 Internet properties established in 1999 2009 mergers and acquisitions Industrial music services Companies based in Austin, Texas