Several magazines named after

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

were published between 1997 and 2009. ''Trump Style'', launched in February 1997, was available for free to

VIP A very important person or personage (VIP or V.I.P.) is a person who is accorded special privileges due to their high social status, influence or importance. The term was not common until sometime after World War 2 by RAF pilots. Examples inc ...

guests at Trump's hotel-casino properties, and was also available to residents of Trump's condominium buildings and members of his

Mar-a-Lago Mar-a-Lago ( from the Spanish for ''sea to lake'') is a resort and national historic landmark in Palm Beach, Florida, owned by former U.S. president Donald Trump. Trump acquired Mar-a-Lago in 1985 and referred to it as his "Winter White House" ...

club. A new magazine known as ''Trump World'', initially pitched to Trump by Michael Jacobson, was launched in November 2002, as a replacement for ''Trump Style''. Because of a dispute between Jacobson and the magazine's publishing company, ''Trump World'' was discontinued after its second issue was printed in May 2003. ''Trump World'' was relaunched in September 2004, and was renamed as ''Trump Magazine'' in March 2006. A special edition for the New York City area was launched later that year. A new version of ''Trump Magazine'' was launched in November 2007; the publication ended in May 2009, due to poor advertising sales as a result of the

Great Recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...

History

''Trump Style'' (1997–2002)

In October 1996,

announced plans for ''Trump Style'', a magazine to be distributed at his condo and hotel properties beginning in early 1997. The magazine was to be published by

the New York Times Company The New York Times Company is an American mass media company that publishes ''The New York Times''. Its headquarters are in Manhattan, New York City. History The company was founded by Henry Jarvis Raymond and George Jones in New York City. T ...

's custom-publishing division, with 100,000 copies to be distributed on two separate occasions in 1997. Trump planned to switch the magazine to a quarterly publication in 1998. The premiere issue was to include fashion and food information, as well as horoscopes, a story about Italy's

Amalfi Coast The Amalfi Coast ( it, Costiera amalfitana) is a stretch of coastline in southern Italy overlooking the Tyrrhenian Sea and the Gulf of Salerno. It is located south of the Sorrentine Peninsula and north of the Cilentan Coast. Celebrated worldwide ...

, and the latest information regarding Trump's casino games and shows. ''Trump Style'' was launched by New York Times Custom Publishing in February 1997. The magazine had a circulation of 130,000, and was available for free to VIP guests who stayed at Trump's hotel-casino properties in

Atlantic City, New Jersey Atlantic City, often known by its initials A.C., is a coastal resort city in Atlantic County, New Jersey, United States. The city is known for its casinos, boardwalk, and beaches. In 2020, the city had a population of 38,497.

. ''Trump Style'' was also available to residents of Trump's five Trump-branded condominium buildings in New York, and to members of his

club in Florida. The premiere issue contained 68 color pages made of heavyweight paper, and was arranged into several sections: Trump News, providing information on Trump's new

Trump International Hotel and Tower Trump International Hotel may refer to: Current Five buildings are named Trump Hotels with four owned/operated by the Trump organization: * Trump International Hotel and Tower (Chicago) * Trump International Hotel and Tower (New York City) * Tru ...

in Manhattan; Trump Scene, featuring six pictures of famous visitors to Mar-a-Lago, including multiple pictures of Trump and his wife

Marla Maples Marla Ann Maples (born October 27, 1963) is an American actress, television personality, model, singer and presenter. She was the second wife of Donald Trump. They married in 1993, two months after the birth of their daughter Tiffany, and div ...

; Casino News, offering information about Trump's casinos; and horoscopes written by

Athena Starwoman Athena Starwoman (17 July 1945 – 16 December 2004), also known internationally as Miss Starwoman. She was known as a media astrologer, as well as for her magazine columns and books, her radio and television appearance's and had a phone and on ...

. Other sections included Wines and Spirits, and Trends. Martin DeAngelis of ''

The Press of Atlantic City ''The Press of Atlantic City'' is the fourth-largest daily newspaper in New Jersey. Originally based in Pleasantville, it is the primary newspaper for southeastern New Jersey and the Jersey Shore. The newspaper designated market runs from Ware ...

'' wrote a positive review of ''Trump Style'', and noted that the magazine "is, tragically, not on sale - anywhere."

''Trump World'' (2002–2003)

Michael Jacobson, who was involved with Lockwood Publications, stayed in a suite at the Trump Marina hotel-casino in Atlantic City at the end of 2001. Jacobson conceived the idea for a Trump-branded magazine after noticing that his suite offered no magazines to read. Jacobson met Trump shortly thereafter and the two agreed to start a magazine that would be named after Trump. On November 14, 2002, at the World Bar inside

Trump World Tower Trump World Tower is a residential condominium building in the Turtle Bay neighborhood of Midtown Manhattan in New York City. The tower is located at 845 United Nations Plaza, on First Avenue between 47th and 48th Streets. It was developed ...

in New York, Trump unveiled plans to replace ''Trump Style'' with a new magazine to be known as ''Trump World''. Jacobson expected to spend under $1 million to launch the new magazine, which would be published quarterly. A total of 50,000 copies would be offered to guests for free at Trump's country clubs, condominium properties, and hotel-casinos, while another 50,000 would be mailed to upper-class people. Trump, who would not be spending any money on the magazine, would still earn a portion of the profits. Trump said, "I have editorial control, but I also have a tremendous lack of time. I'm not going to be checking commas. I'm not going to be very involved." The magazine's

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

was Alyson Boxman Levine.

Charlotte Ross Charlotte Ross (born January 21, 1968) is an American actress. She is best known for her roles as Eve Donovan on the NBC soap opera ''Days of Our Lives'' from 1987 to 1991, and as Det. Connie McDowell on the ABC police procedural drama series ...

appeared on the cover of the new magazine. After the second issue was published in May 2003, Lockwood Publications ended its publication of ''Trump World'' because of a dispute between Jacobson and Lockwood. Jacobson had wanted to turn ''Trump World'' into a paid-circulation magazine and increase its distribution, an idea that Lockwood rejected. Lockwood had already done so for another magazine that it published known as ''Smoke'' and was reluctant to do the same for another one of its magazines. Lockwood sold ''Trump World'' to Jacobson for less than $100,000.

''Trump World'' revival (2004–2006)

In June 2004, Trump announced plans for a redesigned version of ''Trump World'' that would be sold to the public as a bimonthly magazine, with an initial printing of 200,000 copies. Jacobson would serve as the editor and publisher of a new company known as Sobe Life LLC, which had more than $1 million in financial support from Lee Fry, a Chicago entrepreneur who would serve as the magazine's primary financial backer and as

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

(CEO) of Sobe Life. Jacobson said the new magazine would be distributed to approximately 50,000 rooms located at Trump's properties, and would be offered for free to guests, while an additional 150,000 would be for sale nationally. The magazine would be targeted at people between the ages of 21 and 55, and would focus on diverse topics including arts and entertainment, food and wine, travel, and real estate, as well as successful business stories, and information about the second season of Trump's

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

series, ''

The Apprentice ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...

''. Jacobson, who believed that the success of ''The Apprentice'' would help sales of the new ''Trump World'', said that 30 percent of the magazine would focus on Trump's properties. ''Trump World'' went on sale in September 2004. Model

Caprice Bourret Caprice Bourret (born October 24, 1971) is an American businesswoman, singer, model, actress, and television personality. She lives in London where she runs her company, By Caprice. Early life and education Bourret attended the co-ed Cathol ...

appeared on the cover of the first issue. As of December 2005, the magazine had lost more than $3 million and was largely considered to be a failure. However, as part of a licensing agreement, Trump earned $120,000 for each issue published that year. Beginning in 2006, Trump received a

royalty fee A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...

of $135,000 for each issue, and was to continue receiving royalty fees through 2009. Trump also had the right to read and approve each issue at least 10 days prior to its publication.

''Trump Magazine'' (2006–2009)

In March 2006, Jacobson renamed the magazine as ''Trump Magazine'' and began marketing it towards men. Jacobson changed the magazine to focus on Trump's lifestyle and personality, and also placed Trump on the cover of the spring 2006 issue. The changes were successful, with the spring issue earning approximately $250,000. Trump's daughter, model

Ivanka Trump Ivana Marie "Ivanka" Trump (; born October 30, 1981) is an American businesswoman and the first daughter of Donald Trump, 45th president of the United States from 2017 to 2021. She was a senior advisor in his administration, and also was the ...

, appeared on the summer 2006 cover of the revamped magazine to help attract male readers. In October 2006, a New York City edition of ''Trump Magazine'' was launched and sold out within 30 days. At that time, ''Trump World'' had a circulation of 207,000, a quarter of which was distributed to Trump's properties. That month, plans were announced to launch a

south Florida South Florida is the southernmost region of the U.S. state of Florida. It is one of Florida's three most commonly referred to directional regions; the other two are Central Florida and North Florida. South Florida is the southernmost part of th ...

edition in February 2007. Premiere Publishing Group the parent company of Sobe Life, with Jacobson as its CEO published ''Trump Magazine'' until 2007. Ocean Drive Media Group announced plans for a new ''Trump Magazine'' in September 2007, with the first issue scheduled for launch in November 2007. The new magazine would be published quarterly, with wider distribution than the previous version of ''Trump Magazine''. The initial printing would consist of 100,000 copies, which would be distributed for free at Trump properties and would also be sold in several cities where the properties were located. Glen Albin would serve as the editor.

Niche Media Jason Binn (born 1968) is an American publisher and entrepreneur known for founding Niche Media and DuJour Media. Biography Binn was born in 1968 to Moreton and Penny Binn in Roslyn, New York. He graduated from Boston University's College of ...

acquired ''Trump Magazine'' in 2007, as part of its acquisition of Ocean Drive Media. Niche ended the magazine in May 2009, because of low advertisement sales as a result of the

. In February 2016, the ''

New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ta ...

'' reported that issues of ''Trump World'' "are nowhere to be found online and hardcopies are likely a rare collector's item."

References

External links

''Trump Magazine'' official website
archived via the

Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see ...

I Survived 'Trump' Magazine–Barely
at

Politico ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and intern ...

{{Trump businesses Bimonthly magazines published in the United States Defunct magazines published in the United States Donald Trump English-language magazines Magazines established in 1997 Magazines established in 2002 Magazines disestablished in 2009 Men's magazines published in the United States Quarterly magazines published in the United States