''True North: Discover Your Authentic Leadership'', by Bill George and Peter Sims, is a best-selling 2007 business book and follow-up to George's 2003 ''Authentic Leadership''. The book—based on interviews between George (a
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
professor) and over 125 leaders including
David Gergen
David Richmond Gergen (born May 9, 1942) is an American political commentator and former presidential adviser who served during the administrations of Richard Nixon, Gerald Ford, Ronald Reagan, and Bill Clinton. He is currently a senior political ...
,
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
As of November 2021, the company had 33,833 stores in 80 c ...
Sir Adrian Cadbury
Sir George Adrian Hayhurst Cadbury, (15 April 1929 – 3 September 2015) was an English businessman who served as the chairman of Cadbury and Cadbury Schweppes for 24 years. He was also a British Olympic rower. Cadbury was a pioneer in raising ...
—discusses the qualities and effectiveness of "authentic leadership" and its viability in the business and political worlds.
The book features a foreword by
David Gergen
David Richmond Gergen (born May 9, 1942) is an American political commentator and former presidential adviser who served during the administrations of Richard Nixon, Gerald Ford, Ronald Reagan, and Bill Clinton. He is currently a senior political ...
Gerald Ford
Gerald Rudolph Ford Jr. ( ; born Leslie Lynch King Jr.; July 14, 1913December 26, 2006) was an American politician who served as the 38th president of the United States from 1974 to 1977. He was the only president never to have been elected ...
,
Ronald Reagan
Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
Warren Bennis
Warren Gamaliel Bennis (March 8, 1925 – July 31, 2014) was an American scholar, organizational consultant and author, widely regarded as a pioneer of the contemporary field of Leadership studies.Jossey-Bass, an imprint of Wiley publishing.
Positive psychology
Positive psychology is the scientific study of what makes life most worth living, focusing on both individual and societal well-being. It studies "positive subjective experience, positive individual traits, and positive institutions...it aims t ...