True Leaf Market is an

organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...

seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-

GMO A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with ...

seeds,

microgreen Microgreens are vegetable greens (not to be confused with sprouts or shoots) harvested just after the cotyledon leaves have developed with one set of true leaves. They are used as a nutrition supplement, a visual enhancement, and a flavor and ...

supplies, and wheatgrass supplies.

History

True Leaf Market was founded as Mountain Valley Seed Company in

Logan, Utah Logan is a city in Cache County, Utah, United States. The 2020 census recorded the population was 52,778. Logan is the county seat of Cache County and the principal city of the Logan metropolitan area, which includes Cache County and Franklin ...

in 1974 by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short

growing season A season is a division of the year marked by changes in weather, ecology, and the amount of daylight. The growing season is that portion of the year in which local conditions (i.e. rainfall, temperature, daylight) permit normal plant growth. Whil ...

s. The company has since grown and merged with other companies, and has been renamed as True Leaf Market. As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz. Today, True Leaf Market remains as one of the few hundred independently owned

seed companies Seed companies produce and sell seeds for flowers, fruits and vegetables to commercial growers and amateur gardeners. The production of seed is a multibillion-dollar business, which uses growing facilities and growing locations worldwide. While ...

in the United States, due to mass consolidation of seed companies by giant

agribusiness Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit w ...

es taking place over the decades.

Brands

True Leaf Market brands include the following. *Mountain Valley Seed Company *Handy Pantry

Sprouting Sprouting is the natural process by which seeds or spores germinate and put out shoots, and already established plants produce new leaves or buds, or other structures experience further growth. In the field of nutrition, the term signifies ...

(sprouting supplies) * Wheatgrass Kits ( wheatgrass supplies) *Bloom Master ( hanging baskets and other growing supplies) *Stack and Grow *Living Whole Foods *Trellis + Co. ( fermenting supplies)

Products

True Leaf Market products include: *Non-

seeds (for planting flowers, vegetables, herbs,

cover crop In agriculture, cover crops are plants that are planted to cover the soil rather than for the purpose of being harvested. Cover crops manage soil erosion, soil fertility, soil quality, water, weeds, pests, diseases, biodiversity and wildlife i ...

s, etc.) *

seeds for growing

s and other vegetables and plants *Kits for microgreens ( vegetable green, harvested after

sprouting Sprouting is the natural process by which seeds or spores germinate and put out shoots, and already established plants produce new leaves or buds, or other structures experience further growth. In the field of nutrition, the term signifies ...

as shoots) * Wheatgrass seeds, kits,

juicers A juicer, also known as a juice extractor, is a tool used to extract juice from fruits, herbs, leafy greens and other types of vegetables in a process called juicing. It crushes, grinds, and/or squeezes the juice out of the Juice vesicles, pulp. ...

, and supplies *

Gardening Gardening is the practice of growing and cultivating plants as part of horticulture. In gardens, ornamental plants are often grown for their flowers, foliage, or overall appearance; useful plants, such as root vegetables, leaf vegetables, fruits ...

supplies: fertilizers, composting supplies,

greenhouse A greenhouse (also called a glasshouse, or, if with sufficient heating, a hothouse) is a structure with walls and roof made chiefly of Transparent ceramics, transparent material, such as glass, in which plants requiring regulated climatic condit ...

s, growing equipment, etc. * Mason jar accessories, including fermenting kits,

canning Canning is a method of food preservation in which food is processed and sealed in an airtight container (jars like Mason jars, and steel and tin cans). Canning provides a shelf life that typically ranges from one to five years, although u ...

supplies, and

lids The company also sells its products with major retailers and wholesalers, including Costco.

Community engagement

One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin

Regatta Boat racing is a sport in which boats, or other types of watercraft, race on water. Boat racing powered by oars is recorded as having occurred in ancient Egypt, and it is likely that people have engaged in races involving boats and other wate ...

at Oquirrh Lake in South Jordan, Utah every October. True Leaf Market also offers scholarships opportunities for students.

References

External links

* {{DEFAULTSORT:True Leaf Market Agriculture companies established in 1974 Agriculture companies of the United States Horticultural companies of the United States Seed companies Companies based in Salt Lake City 1974 establishments in Utah