True4U is a Thai

digital terrestrial television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...

channel owned by True4U Station Company Limited, a subsidiary of

True Corporation True Corporation Public Company Limited (TRUE) is a communications conglomerate in Thailand. True controls Thailand's largest cable TV provider, TrueVisions, Thailand's largest internet service provider True Internet and one of Thailand's largest ...

. It was broadcasting news, entertainment and sport programs. True4U is broadcasting on

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

digital television platform on channel 24.

History

True4U originally launched in 1998 as Shopping@Home, a shopping television channel by

UBC The University of British Columbia (UBC) is a public research university with campuses near Vancouver and in Kelowna, British Columbia. Established in 1908, it is British Columbia's oldest university. The university ranks among the top three ...

was broadcast on its platform. In 2005, the Office of Small and Medium Enterprises Promotion, a department of

Ministry of Industry A Ministry of Trade and Industry, Ministry of Commerce, Ministry of Commerce and Industry or variations is a ministry that is concerned with a nation's trade, industry and commerce. Notable examples are: List *Algeria: Ministry of Industry and ...

hire UBC to produce their own channel and rename the channel to SMEs Shop Channel. In 2009, TV Direct Co., Ltd., a Thai shopping television network, rented the channel and renamed to Shopping Network. In 2012, the platform operator,

TrueVisions TrueVisions is a cable and satellite television operator in Thailand. TrueVisions is owned by the True Corporation. Until February 2007, it was called the United Broadcasting Corporation (UBC), or UBC-True. History International Broadcasting C ...

relaunched the channel renaming it as "True 10" broadcasting on various platform. True 10 show entertainment, news and sport programs from TrueVisions and self-produced. In December 2013, True DTT Company Limited won a digital terrestrial television license to broadcast a commercial with standard definition channel. On 31 March 2014, True 10 was closed to prepare the channel to broadcast as a digital television. True4U tested broadcast on digital television platform in April 2014 and officially launched on 22 April 2014. On 1 January 2017, The high-definition simulcast of True4U on TrueVisions has been terminated.

References

External links

* {{TV in Thailand Charoen Pokphand Television stations in Thailand