Tru by Hilton is an American brand of hotels trademarked by

Hilton Worldwide Hilton Worldwide (legally Hilton Worldwide Holdings Inc.) is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts. Founded by Conrad Hilton in May 1919, the corporation is now led b ...

History

The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in

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. It was designed to compete against Comfort Inn and La Quinta, and the first Tru by Hilton hotels were expected to open late in the same year. The goal was to create rooms of 228 square feet with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 feet to 10 feet because typically the TV cabinet would take up 2 feet, but with flat screen TV's the space could be spared. The desk that was decided to be used is a portable chair attached to a table allowing the guest to use the chair wherever they want in the room. As of February 17, 2021, it has 178 properties with 17,403 rooms in two countries and territories, all franchised.

Operations

Tru by Hilton will operate as a franchise, under Hilton. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements. The brand will occupy the mid-scale hotel market. The hotels will offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging. The front desk, called the Command Center, will also have a

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wall to engage guests. Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings. All of the brand's hotels will be newly built or created through the re-purposing of existing buildings. The brand's initial locations will be in the

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...

, Cheyenne, WY,

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

, St. Louis: St. Charles, Missouri,

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the United ...

Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...

, Boise, ID,

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and Nashville markets.

References

External links

* Hotel chains in the United States Hilton Hotels & Resorts hotels American companies established in 2016 Hotels established in 2016 {{hotel-stub