The Trofeo Birra Moretti ''(Birra Moretti Trophy)'' was an annual

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

friendly tournament that had been organised and sponsored by

Birra Moretti Birra Moretti () was an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. In 1996 the company was acquired by Heineken N.V. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A.; Moretti is now a bran ...

from 1997 to 2008. The teams played three round-robin matches lasting 45-minutes each. If any match ended in a draw, it was decided by shoot-outs or penalties (as in 2008 edition). Trofeo Birra Moretti Napoli

After 2008, the event has not taken place anymore. Officially, Heineken Italia announced its intention to suspend it for only one year in 2009, coinciding with a change of promotional strategies at the 150th anniversary of Beer Moretti S.p.A., but was not resumed even in the following years.

Formula

The tournament was played in 3 matches, each of 45 '(plus any recovery): the loser of the first match challenged the third team, later engaged against the winner of the opening match. In most of the editions, the matches were divided into 2 halves (from 22'30 "each) to give

kickoff Kickoff or kick-off may refer to * Kick-off (association football) * Kickoff (gridiron football) * ''Kick Off'' (series), a series of computer association football games * ''Kick Off'' (album), a 1985 album by Onyanko Club * ''Kick Off'' (magaz ...

to each formation: the interval was also useful to the organizers for promotional and advertising purposes. If after 45 'the match was tied, there was a shoot-out (penalty in motion) with 3 executions per team and possible continuation to the bitter end. Penalty shots. The score was thus assigned : * 3 points for victory in the 45 ' * 2 points for winning on penalties * 1 point for losing on penalties * no points for the defeat in the 45 ' For tie situations in the standings, the

goal difference Goal difference, goal differential or points difference is a form of tiebreaker used to rank sport teams which finish on equal points in a league competition. Either "goal difference" or "points difference" is used, depending on whether matches ar ...

first and the detached standings were considered first. Only the

goals A goal is an objective that a person or a system plans or intends to achieve. Goal may also refer to: Sport * Goal (sports), a method of scoring in many sports, or the physical structure or area where scoring occurs ** Goals, the goal frame in ...

of the 45 minutes were counted in the goal difference.

Winners

*1997:

Juventus Juventus Football Club (from la, iuventūs, 'youth'; ), colloquially known as Juve (), is a professional Association football, football club based in Turin, Piedmont, Italy, that competes in the Serie A, the top tier of the Italian football leagu ...

*1998:

Udinese Udinese Calcio, commonly referred to as Udinese, is a professional Italian football club based in Udine, Friuli-Venezia Giulia, that currently plays in Serie A. It was founded on 30 November 1896 as a sports club, and on 5 July 1911 as a fo ...

*1999:

Parma Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmigiano-Reggiano, cheese and surrounding countryside. With a population of 198,292 ...

*2000:

*2001:

Internazionale Football Club Internazionale Milano, commonly referred to as Internazionale () or simply Inter, and colloquially known as Inter Milan in English-speaking countries, is an Italian professional football club based in Milan, Lombardy. Inter is ...

*2002:

*2003:

*2004:

*2005:

Napoli Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...

*2006:

*2007:

*2008:

Editions

2003

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''Juventus F.C. wins tournament'' ---- ----

2004

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''Juventus F.C. wins tournament'' ---- ----

2005

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''S.S.C. Napoli wins tournament'' ---- ----

2006

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''Juventus F.C. wins tournament'' ---- ----

2007

* ''3 points for win, 0 points for loss'' * ''2 points for shoot-out win, 1 point for shoot-out loss'' * ''F.C. Internazionale Milano wins tournament'' ---- ----

2008

* ''3 points for win, 0 points for loss'' * ''2 points for penalty kick win, 1 point for penalty kick loss'' * ''Juventus F.C. wins tournament based on head-to-head result'' ---- ----

Gunners

The best mark in the event is

Christian Vieri Christian "Bobo" Vieri (; born 12 July 1973) is an Italian former professional footballer who played as a centre forward. Having been born in Italy, Vieri moved with his family to Australia as a child, before returning to Italy to pursue his ...

with 6 goals, all made with the

Inter Inter may refer to: Association football clubs * Inter Milan, an Italian club * SC Internacional, a Brazilian club * Inter Miami CF, an American club * FC Inter Sibiu, a Romanian club * FC Inter Turku, a Finnish club * FK Inter Bratislava, a forme ...

shirt.

Television

All editions of the Birra Moretti Trophy were transmitted in clear and exclusive channels from

Mediaset Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former ...

(sometimes

Canale 5 Canale 5 () is an Italian free-to-air television channel of Mediaset, owned by MFE - MediaForEurope. It was the first private television network to have a national coverage in Italy in 1980. On 4 December 2012, Mediaset launched Canale 5 HD, a s ...

, sometimes

Italia 1 Italia 1 (Italian pronunciation ) is an Italian free-to-air television channel on the Mediaset network, owned by MFE - MediaForEurope. It is oriented at both young and adult people. Italia 1 was launched on 3 January 1982 and, originally, was o ...

, in some editions the first minigirl was transmitted by Italy 1 and the other two by Channel 5).

References

{{International Friendly Football Tournaments in Italy Defunct Italian football friendly trophies