Trocabrahma is a music and visual art cultural exchange programme produced annually by

Brahma beer Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license ...

. It began in 2006 with a group of UK musicians visiting

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

to collaborate with Brazilian musicians. Trocabrahma took place again in 2007 with a different group musicians. In addition to music and art exchanges, Trocabrahma also has a

street art Street art is visual art created in public locations for public visibility. It has been associated with the terms "independent art", "post-graffiti", "neo-graffiti" and guerrilla art. Street art has evolved from the early forms of defiant graff ...

project, online community and

podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...

series.

Concept

Trocabrahma is called a "culture jam" by its organisers. It is a venture sponsored by which involves international exchange between musicians and artists from the UK and Brazil. The music exchanges take place in

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

. The musicians meet and collaborate for one week in Brazil and then meet again in the UK to showcase their new material in a series of concerts in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...

and

Glasgow Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...

. Many of the musicians involved have never before visited each other's countries. The street art collaboration involves

graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...

artists from the UK working with a Brazilian street artist. Similar to the musicians, the artists meet in the UK and improvise around themes associated with the project. Trocabrahma is an example of viral marketing and encourages an online community to interact with the exchange programme through a

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

and community profiles.

Trocabrahma 2007

In 2007, Trocabrahma took the following group of UK musicians to São Paulo, Brazil: JD Twitch from the nightclub

Optimo Optimo Espacio ('Optimum Space') was a weekly Sunday-night club based in Glasgow, Scotland at the Sub Club on Jamaica Street, as well as a collective moniker for the night's resident DJ duo. Having run every week since it was founded in 1997, on ...

, Ben Westbeech,

King Creosote Kenny Anderson (born January 1967), known primarily by his stage name King Creosote, is an independent singer-songwriter from Fife, Scotland. To date, Anderson has released over forty albums, with his latest full length, '' Astronaut Meets Apple ...

Gruff Rhys Gruffudd Maredudd Bowen Rhys (; born 18 July 1970) is a Welsh musician, composer, producer, filmmaker and author. He performs solo and with several bands, including Super Furry Animals, which obtained mainstream success in the 1990s. He formed ...

from the group Super Furry Animals,

Four Tet Kieran Hebden (born September 1977), known as Four Tet, is an English electronic musician. He came to prominence as a member of the post-rock band Fridge before establishing himself as a solo artist with charting UK albums such as '' Rounds'' ( ...

, Radioclit and Amanda Blank. Although the latter two acts are included as UK musicians the production duo Radioclit consist of one Swedish member and one French member and Amanda Blank is from United States. The Brazilian musicians who collaborated with the UK artists are: Os Mutantes, Tita Lima, Rômulo Fróes, Tony Da Gatorra, Open Field Church and Bonde Do Rolê. The street art collaboration took place between Brazilian artist Speto and three UK-based street artists, Aztec from London, Sam Skinner from Liverpool and As One from Glasgow. The music exchanges took place in São Paulo in May and June 2007. The art exchange occurred in the UK in July 2007. At the end of July 2007 a series of musical concerts were staged in London, Liverpool and Glasgow to showcase the new work created by the musicians during the exchange.

Podcast

The 2007 ''Trocabrahma Podcast'' series documents the exchanges and includes live music recordings from the concert series. Photographs are included in the enhanced podcast version of the series and also present on the project's Flickr profile. The series is hosted by DJ and producer

Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...

and in addition to the musicians and artists who collaborated as part of Trocabrahma 2007, includes contributions from Gilles Peterson, who presented the 2006 podcast series called "Gilles Peterson in Brazil",

CSS Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone techno ...

, Echo & the Bunnymen, Ladytron, The Bees, The Zutons, Joe Davis from Far Out Recordings,

Zeep The ZEEP (Zero Energy Experimental Pile) reactor was a nuclear reactor built at the Chalk River Laboratories near Chalk River, Ontario, Canada (which superseded the Montreal Laboratory for nuclear research in Canada). ZEEP first went critical a ...

, and a variety of other, lesser-known musicians and artists. The podcast was produced by

Inner Ear The inner ear (internal ear, auris interna) is the innermost part of the vertebrate ear. In vertebrates, the inner ear is mainly responsible for sound detection and balance. In mammals, it consists of the bony labyrinth, a hollow cavity in the ...

and was nominated in the best podcast category 2008 BT Digital Music Awards.

References

{{Reflist

External links

Trocabrahma blog
Arts festivals in Brazil Cultural exchange Cultural promotion organizations Music festivals in Brazil Music podcasts Festivals in São Paulo

Concept

Trocabrahma 2007

Podcast

See also

References

External links