Triples was an American

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

produced by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company ori ...

in the 1990s that was similar to Rice Krispies. The name was derived from the three grains — corn, wheat and rice — from which the product was composed. A television commercial for Triples involved participants shaking their heads three times to a strange sound (a "triple take"). Consumer surveys reported that it made the milk a perfect level of sweetness while only using 4g of sugar per serving.

External links

Triples at Mr. Breakfast
General Mills cereals Products introduced in 1993 1990s disestablishments {{breakfast-stub