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Triple parentheses or triple brackets, also known as an (((echo))), are an
antisemitic Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews. A person who holds such positions is called an antisemite. Antisemitism is considered to be a form of racism. Antis ...
symbol that has been used to highlight the names of individuals assumed to be of a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
background, or organizations thought to be owned by Jews. The practice originated from the
alt-right The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2 ...
-affiliated,
neo-Nazi Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazism, Nazi ideology. Neo-Nazis employ their ideology to promote hatred and Supremacism#Racial, racial supremacy (ofte ...
blog '' The Right Stuff''; the blog's editors have explained that the symbol is meant to symbolize that the historic actions of Jews caused their
surnames In some cultures, a surname, family name, or last name is the portion of one's personal name that indicates one's family, tribe or community. Practices vary by culture. The family name may be placed at either the start of a person's full name, ...
to "echo throughout history". The triple parentheses have been adopted as an online stigma by antisemites, neo-Nazis, browsers of the "
Politically Incorrect ''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
" board on
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
, and
white nationalists White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara. ''Hate Crimes''. Greenwood ...
to identify individuals of Jewish background as targets for
online harassment Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital s ...
, such as Jewish political journalists critical of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
during his 2016 election campaign. Use of the notation was brought to mainstream attention by an article posted by Mic in June 2016. The reports also led
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
to remove a
browser extension A browser extension is a small software module for customizing a web browser. Browsers typically allow a variety of extensions, including user interface modifications, cookie management, ad blocking, and the custom scripting and styling of web p ...
meant to automatically place the "echo" notation around Jewish names on web pages, and the notation being classified as a form of
hate speech Hate speech is defined by the ''Cambridge Dictionary'' as "public speech that expresses hate or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation". Hate speech is "usually thoug ...
by the
Anti-Defamation League The Anti-Defamation League (ADL), formerly known as the Anti-Defamation League of B'nai B'rith, is an international Jewish non-governmental organization based in the United States specializing in civil rights law. It was founded in late Septe ...
. In the wake of these actions, some users, both Jews and non-Jews, have intentionally placed their own names within triple parentheses as an act of
reappropriation In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i.e. ...
or
solidarity ''Solidarity'' is an awareness of shared interests, objectives, standards, and sympathies creating a psychological sense of unity of groups or classes. It is based on class collaboration.''Merriam Webster'', http://www.merriam-webster.com/dictio ...
. Prior to its use as an antisemitic label or identifier, ((( ''screen name'' ))) had been used in online communities such as
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017 ...
to indicate that a user was "cyberhugging" the user with the specified screen name.


Use

The use of the "echo" originated from a 2014 episode of ''The Daily Shoah,'' a
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
produced by the
alt-right The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2 ...
, antisemitic, white nationalist blog '' The Right Stuff.''From Alt Right to Alt Lite: Naming the Hate
.
Anti-Defamation League The Anti-Defamation League (ADL), formerly known as the Anti-Defamation League of B'nai B'rith, is an international Jewish non-governmental organization based in the United States specializing in civil rights law. It was founded in late Septe ...
.
The podcast includes a segment known as the "Merchant Minute", where Jewish names are spoken with a cartoonish echo effect to single them out. The editors of ''The Right Stuff'' explained that the use of an echo, represented in text using triple parentheses, was an internal
meme A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
meant to symbolize an opinion that the actions of Jews in the past cause their names to "echo throughout history". From the inside out, each parenthesis represents perceived Jewish involvement in
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
,
mass immigration Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as Permanent residency, permanent residents or Naturalization, naturalize ...
, and global
Zionism Zionism ( he, צִיּוֹנוּת ''Tsiyyonut'' after ''Zion'') is a Nationalism, nationalist movement that espouses the establishment of, and support for a homeland for the Jewish people centered in the area roughly corresponding to what is ...
. The triple parentheses have since been used on
social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
s such as
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
by antisemites, alt-righters,
neo-Nazis Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazi ideology. Neo-Nazis employ their ideology to promote hatred and racial supremacy (often white supremacy), attack ...
, and
white nationalist White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara. ''Hate Crimes''. Greenwoo ...
s as a signal to target Jews for
harassment Harassment covers a wide range of behaviors of offensive nature. It is commonly understood as behavior that demeans, humiliates or embarrasses a person, and it is characteristically identified by its unlikelihood in terms of social and moral ...
. A number of Jewish journalists told the website Mic that after their names were mentioned in echoes, they began to receive messages from
trolls A troll is a being in Nordic folklore, including Norse mythology. In Old Norse sources, beings described as trolls dwell in isolated areas of rocks, mountains, or caves, live together in small family units, and are rarely helpful to human bei ...
containing antisemitic messages,
Holocaust The Holocaust, also known as the Shoah, was the genocide of European Jews during World War II. Between 1941 and 1945, Nazi Germany and its collaborators systematically murdered some six million Jews across German-occupied Europe; a ...
photos, and death threats. ''
The Jerusalem Post ''The Jerusalem Post'' is a broadsheet newspaper based in Jerusalem, founded in 1932 during the British Mandate of Palestine by Gershon Agron as ''The Palestine Post''. In 1950, it changed its name to ''The Jerusalem Post''. In 2004, the paper w ...
'' reported that the triple parentheses had "emerged as a weapon in the arsenal of the so-called '
alt-right The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2 ...
', an amorphous, primarily online conservative movement that has been becoming more visible and vocal in the midst of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
's
presidential campaign President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
", and that these tactics were increasingly being used to target Jewish journalists posting content that was critical of the Republican Party candidate. A user who engages in these "dog-piling" actions described the echo notation as being like a "
dog whistle A dog whistle (also known as silent whistle or Galton's whistle) is a type of whistle that emits sound in the ultrasonic range, which humans cannot hear but some other animals can, including dogs and domestic cats, and is used in their training ...
". Search engines typically ignore
punctuation Punctuation (or sometimes interpunction) is the use of spacing, conventional signs (called punctuation marks), and certain typographical devices as aids to the understanding and correct reading of written text, whether read silently or aloud. An ...
contained in a query, meaning that it can be difficult to intentionally locate posts containing this notation. In a June 2016 article detailing the phenomenon, Mic also reported that an
extension Extension, extend or extended may refer to: Mathematics Logic or set theory * Axiom of extensionality * Extensible cardinal * Extension (model theory) * Extension (predicate logic), the set of tuples of values that satisfy the predicate * E ...
had been developed for the
Google Chrome Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS ...
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on ...
known as "Coincidence Detector", which automatically places the triple parentheses around the names of individuals who "
ave ''Alta Velocidad Española'' (''AVE'') is a service of high-speed rail in Spain operated by Renfe, the Spanish national railway company, at speeds of up to . As of December 2021, the Spanish high-speed rail network, on part of which the AVE s ...
been involved in certain political movements and media empires". The extension contains a list of 8,771 names, including common Jewish names and surnames, those of media personalities who have been critical of Trump, Trump's son-in-law
Jared Kushner Jared Corey Kushner (born January 10, 1981) is an American businessman and investor. He served as a senior advisor to 45th U.S. president Donald Trump, his father-in-law. Since leaving the White House, Kushner founded Affinity Partners, a pri ...
, as well as organizations such as
Ben & Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream p ...
and
Kars4Kids Kars4Kids is a Jews, Jewish nonprofit car donation organization based in Lakewood, New Jersey in the United States. Kars4Kids is a 501(c)(3) nonprofit organization that states that its mission is "to fund educational, developmental and recreati ...
. The absurdist Twitter user
dril @dril is a pseudonymous Twitter user best known for his idiosyncratic style of absurdist humor and non sequiturs. The account, its author, and the character associated with the tweets are all commonly referred to as dril (the account's identif ...
sparked controversy in June 2016 after posting a tweet in which he made satirical use of the triple parentheses. Specifically, dril tweeted: "i refuse to consume any product that has been created by, or is claimed to have been created by, the (((
Keebler Elves The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscu ...
)))". Journalist Jay Hathaway wrote that most of dril's followers understood the tweet to be an ironic joke exploring the uncertain "etiquette around this very 2016 expression of bigotry ... Can a non-Jew apply the (((echoes))) to his own name as a show of allyship? Is it OK to use the parentheses in a joke at the white supremacists' expense? There's no clear consensus." Regardless, some far-right users of Twitter saw the tweet as a genuine signal of support for antisemitism, and others found the tweet to be in poor taste even as a joke.


Historical parallels

During the
Stalinist purges The Great Purge or the Great Terror (russian: Большой террор), also known as the Year of '37 (russian: 37-й год, translit=Tridtsat sedmoi god, label=none) and the Yezhovshchina ('period of Yezhov'), was Soviet General Secreta ...
, Jews who were accused of being “
rootless cosmopolitans Rootless cosmopolitan () was a pejorative Soviet epithet which referred mostly to Jewish intellectuals as an accusation of their lack of allegiance to the Soviet Union, especially during the antisemitic campaign of 1948–1953. This campaign ...
” had their names placed in single parentheses. It is unknown if the modern triple-parentheses practice is derived from the Soviet one or not. However, the epithet “rootless cosmopolitans” has recently been revived in a right-wing populist context in the United States, allegedly as a euphemism for Jews.


Response

On June 3, 2016, following the publishing of the Mic article,
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
pulled the Coincidence Detector extension from the
Chrome Web Store Chrome Web Store is Google's online store for its Chrome web browser. As of 2019, Chrome Web Store hosts about 190,000 extensions and web apps. History Chrome Web Store was publicly unveiled in December 2010, and was opened on February 11, 2011 ...
, citing a violation of its policies prohibiting "promotions of hate or incitement of violence". It had been downloaded around 2,500 times before its removal. In the wake of Google's removal of the extension, some Twitter users, including Jews and non-Jews, intentionally put triple parentheses around their usernames in an act of
reappropriation In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i.e. ...
or
solidarity ''Solidarity'' is an awareness of shared interests, objectives, standards, and sympathies creating a psychological sense of unity of groups or classes. It is based on class collaboration.''Merriam Webster'', http://www.merriam-webster.com/dictio ...
. White nationalists, in turn, put inverted echo parentheses—like )))this(((—around their usernames to indicate their non-Jewish heritage. Author
Jeffrey Goldberg Jeffrey Mark Goldberg (born September 22, 1965) is an American journalist and editor-in-chief of ''The Atlantic'' magazine. During his nine years at ''The Atlantic'' prior to becoming editor, Goldberg became known for his coverage of foreign affa ...
from ''The Atlantic'' said that he hoped that Jews could reclaim the symbolism in the same way as some LGBT people had reclaimed the word "
queer ''Queer'' is an umbrella term for people who are not heterosexual or cisgender. Originally meaning or , ''queer'' came to be used pejoratively against those with same-sex desires or relationships in the late 19th century. Beginning in the lat ...
". Jonathan Weisman, an editor at ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', included the triple parentheses in the title of his 2018 book release, ''(((Semitism))): Being Jewish in America in the Age of Trump''. On June 6, 2016, the
Anti-Defamation League The Anti-Defamation League (ADL), formerly known as the Anti-Defamation League of B'nai B'rith, is an international Jewish non-governmental organization based in the United States specializing in civil rights law. It was founded in late Septe ...
(ADL) announced that it had placed the triple parentheses in its database of symbols that it considers hate speech. CEO
Jonathan Greenblatt Jonathan Greenblatt (born November 21, 1970) is an American entrepreneur, corporate executive, and the sixth National Director and CEO of the Anti-Defamation League (ADL). Prior to heading the ADL, Greenblatt served in the White House as Special A ...
explained that the symbol was "the online equivalent of tagging a building with anti-Semitic
graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
or taunting someone verbally", and that the ADL was "working with our partners in the tech industry to investigate this phenomenon more deeply".


See also

* * *


References

{{Alt-right footer Alt-right Antisemitism in the United States Hate speech Internet memes Punctuation Symbolism Symbols introduced in 2014 Neo-Nazi concepts 2014 introductions