4GR is an Australian

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (an ...

station located in

Toowoomba, Queensland Toowoomba ( , nicknamed 'The Garden City' and 'T-Bar') is a city in the Toowoomba Region of the Darling Downs, Queensland, Australia. It is west of Queensland's capital city Brisbane by road. The urban population of Toowoomba as of the 2021 C ...

, currently broadcasting as

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations. The network dates back to th ...

on 864 AM. The station was the first commercial radio station to broadcast in Queensland. 4GR was the brainchild of Edward Gold who had conducted test radio broadcasts in a shed from his

experimental radio station Experimental station (also: '' experimental radio station '') is – according to ''article 1.98'' of the International Telecommunication Union's (ITU) ITU Radio Regulations (RR)ITU Radio Regulations, Section IV. Radio Stations and Systems – Arti ...

4EG prior to obtaining Queensland's first commercial radio licence to establish 4GR, which began broadcasting on 17 August 1925. In 2015, 4GR celebrated its 90th birthday. Despite the station identifying itself as its original callsign 4GR for more than 90 years, the on-air branding was changed to

in December 2016 as part of

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...

's branding overhaul of its regional radio networks. 4GR's name change came under fire from some quarters. An online reader's poll run by '' The Chronicle'' newspaper in Toowoomba found that 74% of respondents were unhappy with 4GR taking on the Triple M brand.Historic radio station re-brand 'a very poor move'
Charlotte Lam, '' The Chronicle'', 29 September 2016. Retrieved 20 November 2016.

References

{{Southern Cross Austereo Radio stations in Queensland Radio stations established in 1925 Classic hits radio stations in Australia