Trimedia International was a pan-European
PR agency
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
employing around 600 staff in 30 offices and 11 European countries. In August 2009,
Huntsworth
Huntsworth is an international healthcare and communications group.
The Group's principal area of focus is health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmac ...
, the parent company of Trimedia, announced that Trimedia would merge with sister company
Mmd which has 18 offices in
Central Europe
Central Europe is an area of Europe between Western Europe and Eastern Europe, based on a common historical, social and cultural identity. The Thirty Years' War (1618–1648) between Catholicism and Protestantism significantly shaped the area' ...
,
Russia
Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...
and
Eurasia
Eurasia (, ) is the largest continental area on Earth, comprising all of Europe and Asia. Primarily in the Northern and Eastern Hemispheres, it spans from the British Isles and the Iberian Peninsula in the west to the Japanese archipelago a ...
and Grayling which has offices in
The Americas
The Americas, which are sometimes collectively called America, are a landmass comprising the totality of North America, North and South America. The Americas make up most of the land in Earth's Western Hemisphere and comprise the New World. ...
,
Middle East
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...
, and Asia Pacific. The new company is called Grayling Global and is the second largest independent PR firm in the world. The changes took effect from 1 January 2010.
History
Established in 1961 in Switzerland, Trimedia was acquired by Huntsworth in 2004. Michael Murphy, was appointed International CEO, leading to rapid growth across Europe.
In 2005, Huntsworth’s merger with Incepta plc brought former Citigate offices into the family. Huntsworth axed the Citigate Communications brand in the UK following its takeover of Incepta in 2005.
In January 2007, Harrison Cowley merged with Trimedia in the UK, placing the consultancy into the Top 15 in PR Week’s annual Top 150.
Awards
* Agency of the year - European Excellence Awards 2008
Clients
Trimedia's clients include many global brands. Some of these clients include the following:
*
BT plc
BT Group plc (trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, England. It has operations in around 180 countries and is the largest provider of fixed-line, broa ...
*
COLT Telecom Group
*
Land Rover
Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rovers ...
*
NHS Blood and Transplant
NHS Blood and Transplant is an executive non-departmental public body of the United Kingdom's Department of Health and Social Care.
It was established on 1 October 2005 to take over the responsibilities of two separate NHS agencies: UK Transplan ...
*
Xerox
Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (ha ...
Archive: Major News
*2009 - Huntsworth announced that it was to consolidate its global brands into four companies; Grayling, Citigate, Red and Huntsworth Health.
*2009 - Trimedia Germany appoints new CEO.
*2009- Vivien Hepworth and Loretta Tobin to lead new Grayling.
*2005 - Huntsworth puts Murphy at helm of Citigate firms.
*2004 - Huntsworth plc bought Grayling, Hudson Sandler and continental PR network Trimedia to take the group's annual fee income above pounds 50m. The deal, unveiled by CEO Lord Chadlington, saw Huntsworth acquire Trimedia, the largest independent PR network in Europe.
Summary
accessmylibrary.com
References
External links
Official websiteUK website
{{DEFAULTSORT:Trimedia International (Pr Company, Uk)
Public relations companies of the United Kingdom