Trilla (musical Form)
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''Trilla'' is the second
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
by American
rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Sean Combs, D ...
. It was released on March 11, 2008, by
Poe Boy Entertainment Poe Boy Music Group (formerly Poe Boy Entertainment) is an American record label, founded in 1999 by Elric "E-Class" Prince, the label's founder and CEO. President of Poe Boy Music Group Elvin "Big Chuck" Prince, CEO of Hiram Music Group & CEO of ...
,
Slip-n-Slide Records Slip-N-Slide Records is an American record label, founded in 1994 by Ted Lucas. History Ted Lucas founded the label in 1994. Slip-n-Slide signed local rapper Trick Daddy Dollars in its early years; he debuted in 1997 with the locally popular albu ...
and
Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The ...
. Production was handled by The Runners,
J. R. Rotem Jonathan Reuven Rotem is a South African-born record producer, songwriter and music publisher. Biography Early life Rotem was born in South Africa to Jewish Israeli immigrant parents. He moved to Canada at the age of two and to Moraga, Cal ...
,
Drumma Boy Christopher James Gholson (born August 11, 1983), better known by his stage name Drumma Boy, is an American record producer. Early life Born in Memphis, Tennessee, and raised in Cordova, Tennessee, he was exposed to music at a young age. His mot ...
,
DJ Toomp Aldrin Davis (born August 2, 1969), professionally known as DJ Toomp, is an American record producer, songwriter, and DJ. DJ Toomp received his start in 1985, with Atlanta MC Raheem the Dream, producing Raheem’s self-titled record when he was ...
,
J.U.S.T.I.C.E. League J.U.S.T.I.C.E. (Just Undeniably Some of The Illest Composers Ever) League is an American record production team composed of producers and instrumentalists from Tampa, Florida. The group is made up of members Erik "Rook" Ortiz, Kevin "Colion ...
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DJ Nasty & LVM Nasty Beatmakers are an American record production duo, composed of brothers DJ Nasty (Johnny David Mollings) and LVM (Leonardo V. Mollings). The duo produced Lil Wayne's " I'm Me", Plies's "#1 Fan", and Ludacris's "Grew Up a Screw Up". Early ...
,
Blac Elvis Elvis Williams (born April 12, 1981), better known as Blac Elvis, is an American record producer, musician, and songwriter. Career He rose to fame in 2005 co-producing alongside Polow da Don, producing hits for Ludacris, Ciara, Kelly Rowland, F ...
, J Rock,
Mannie Fresh Byron Otto Thomas (born March 20, 1969), better known by his stage name Mannie Fresh, is an American music producer and rapper. He's best known for his productions on Cash Money Records releases, as well being half of the hip hop duo (alongside ...
, Los Vegaz and
Bink! Roosevelt Harrell III (born February 20, 1972) professionally known as Bink is an American hip hop producer from Norfolk, Virginia, who is noted for his work with Roc-A-Fella Records artists. His most high-profile work has been Jay-Z's critica ...
. It features guest appearances from
R. Kelly Robert Sylvester Kelly (born January 8, 1967) is an American singer, songwriter, record producer, and sex offender convicted of racketeering and multiple sex offenses. During his recording career, Kelly sold over 75 million records worldwid ...
, T-Pain,
Trey Songz Tremaine Aldon Neverson (born November 28, 1984), known professionally as Trey Songz, is an American R&B singer and rapper. His debut album, '' I Gotta Make It'', was released in 2005 through Atlantic Records. His follow-up album, ''Trey Day'', ...
,
Young Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. Signing to Def Jam Recordings in 2004, his major label debut, '' Let's Get It: Thug Motivation 101'', was released the followin ...
,
Trick Daddy Maurice Samuel Young (born September 27, 1974), better known by his stage name Trick Daddy, is an American rapper from Miami's Liberty City (Miami), Liberty City. Early life Trick Daddy was born on September 27, 1974, at Jackson Memorial Hospita ...
,
Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, actor and entrepreneur. He embarked on his music career with the hip hop group St. Lunatics in 1993 and signed to Universal ...
, Brisco,
Triple C's Triple C's, also known as Carol City Cartel, is an American hip hop group founded by Rick Ross in 2005. The group takes its name from the Carol City neighborhood of Miami Gardens, and consists of Gunplay from Miami, Torch from the Bronx, New Yo ...
,
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
,
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...
and
Avery Storm Ralph Di Stasio (born December 5, 1976), better known by his stage name Avery Storm, is an American singer. Di Stasio grew up in a working-class Italian-American family in New Jersey. After high school, he moved to New York City and signed to Ti ...
. The album debuted at number one on the US ''Billboard'' 200, selling 198,000 copies in the first week. The album was a certified gold by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA). To date, the album has sold over 700,000 copies in the United States.


Background

On August 17, 2007, Rick Ross announced that the album would be released on November 11, 2007. However, he later announced that the album would be released on December 18, 2007, until it was pushed back to February 19, 2008. In November 2007, in an interview with
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
,
Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Sean Combs, D ...
spoke about who would be featured on the album, saying: "Most definitely. I wanted to step everything up. That’s why I reached out to R. Kelly for the first single. I got
Marsha Marsha is a variant spelling of Marcia. Notable people with the name include: *Marsha Ambrosius (born 1977), former member of the English band duo Floetry *Marsha Arzberger (born 1937), Democratic politician *Marsha Barbour, first lady of the U. ...
from Floetry to come in and help get the females on my team. She did a lot of work with Michael Jackson. When I was working with her, I thought about that. We laughed, we chopped it up, we just had fun. We put together some real big records. This album is going to be much better than Port of Miami and possibly the best album of the year." In March 2008, in an interview with
AllHipHop AllHipHop is a hip hop news website founded by Greg Watkins and Chuck Creekmur in 1998. History The website was founded in 1998 by Greg Watkins and Chuck Creekmur. In 1997, Watkins registered the allhiphop.com domain to promote the artists on ...
, he spoke about where the album title came from, saying: "Trill is a term we been using down south. I'm sure you heard Bun B use it. Pimp C been saying that since forever. You know in the Texas/Florida panhandle, that's what we say. And I just put my twist and my spin on it. I kind of took a little from Michael Jackson's ''Thriller'' album and put that on mines and that's how we came up with ''Trilla''. Shout out to Bun B. That's my uncle in the game."


Singles

On October 16, 2007, the album's lead single, "
Speedin' "Speedin'" is a song co-written and recorded by American rapper Rick Ross. It was released in October 16, 2007 as the lead single from his second album ''Trilla''. The song features R&B singer R. Kelly. The song is produced by production team ...
" featuring
R. Kelly Robert Sylvester Kelly (born January 8, 1967) is an American singer, songwriter, record producer, and sex offender convicted of racketeering and multiple sex offenses. During his recording career, Kelly sold over 75 million records worldwid ...
, was released. On December 14, 2007, the music video was released for "Speedin'" featuring R. Kelly. On February 14, 2008, the album's second single, " The Boss" featuring T-Pain, was released. On February 21, 2008, the music video was released for "The Boss" featuring T-Pain. On March 25, 2008, the album's third single, " Here I Am" featuring
Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, actor and entrepreneur. He embarked on his music career with the hip hop group St. Lunatics in 1993 and signed to Universal ...
and
Avery Storm Ralph Di Stasio (born December 5, 1976), better known by his stage name Avery Storm, is an American singer. Di Stasio grew up in a working-class Italian-American family in New Jersey. After high school, he moved to New York City and signed to Ti ...
, was released. On May 23, 2008, the music video was released for "Here I Am" featuring Nelly and Avery Storm.


Critical reception

''Trilla'' was met with generally mixed reviews from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
. At
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, which assigns a normalized rating out of 100 to reviews from critics, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...
score of 60, which indicates "mixed or average reviews ", based on 12 reviews. David Jeffries of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
said, "The huge guest list is also a plus since Ross would have a hard time carrying this album on his own, but when surrounded by talent he pushes a little harder and comes up with a handful of rhymes that aren't tired or clichéd." Simon Vozick-Levinson of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' stated, "Miami's Rick Ross generally gets by on his blustery baritone rather than on lyrical wizardry. Nothing wrong with that: As his second full-length reminds us, his imposing voice sounds pretty good over big-budget synths and even better over buttery soul strings and horns." Alexander J. Azizi of ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' said, "Blending a somewhat diverse mix of hot producers who are all at the top of their game, and well chosen quality guest appearances is evidently a mold of success for The Boss. Top that off with a flow that seems to improve continuously and you've got ''Trilla''. Although the album has its downsides with some unremarkable songs, the quality of the album musically and lyrically definitely makes up for it. If you dug ''Port Of Miami'' you will for sure be pleased with this album and the progress that Rick Ross has made." Todd Gilchrist of
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
stated, "Overall, ''Trilla'' is not an album destined for longevity or critical acclaim, but there's no doubt that at least a few hits will be mined from its tracks, and Ross' star will continue to rise among the ranks of radio-ready gangsta rappers." Jordan Sargent of ''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
'' said, "It's all very calculated, and some would say empty, but albums that are good because the rappers do just enough not to ruin a great collection of beats and guests verses is not a foreign concept to us. Why ''Trilla'' especially is catching so much shit for it, I'm not sure. I mean, we all heard ''American Gangster'', right?" Wilson McBee of
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New York ...
stated, "If Ross spouts myriad clunkers, his cadence is at least smooth and his voice cushiony, and so if it's possible to ignore the rapper and focus on the production, ''Trilla'' becomes an enjoyable listen." Evan McGarvey of ''Pitchfork'' said, "''Trilla'', Rick Ross's inexplicable second album, is every bit a fatty contemporary American disaster." Steve 'Flash' Juon of RapReviews stated, "I suspect as Ross continues to evolve as a lyricist there will be even more of a message in his music, but in the meantime the production and guest stars on ''Trilla'' make for an effective album that shows Ross has yet to tap into his full potential."


Commercial performance

''Trilla'' debuted at number one on the US ''Billboard'' 200, with first-week sales of 198,000 copies. In its second week, the album dropped to number three on the chart, selling 90,000 copies. In its third week, the album dropped to number six on the chart, selling 51,000 copies that week. On May 8, 2008, the album was certified
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for sales of over 500,000 copies in the United States.


Track listing

Credits adapted from the album's liner notes.


Charts


Weekly charts


Year-end charts


Certifications


See also

*
List of Billboard 200 number-one albums of 2008 The highest-selling albums and extended play, EPs in the United States are ranked in the Billboard 200, ''Billboard'' 200, which is published by ''Billboard (magazine), Billboard'' magazine. The data are compiled by Nielsen Soundscan based on ea ...
* List of Billboard number-one R&B albums of 2008 *
List of number-one rap albums of 2008 (U.S.) This page lists the albums that reached number one on the Top R&B/Hip-Hop Albums and Top Rap Albums charts in 2008. The Rap Albums chart partially serves as a distillation of rap-specific titles from the overall R&B/Hip-Hop Albums chart. Chart hi ...


References

{{Authority control 2008 albums Rick Ross albums Def Jam Recordings albums Albums produced by Bink (record producer) Albums produced by DJ Khaled Albums produced by DJ Toomp Albums produced by Drumma Boy Albums produced by J. R. Rotem Albums produced by J.U.S.T.I.C.E. League Albums produced by Mannie Fresh Albums produced by the Runners