TrialPay was an alternative
e-commerce payment system
An e-commerce payment system (or an electronic payment system) facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become incre ...
in which a consumer gets an item for free from a participating merchant in exchange for buying or trying out another product or service from a TrialPay advertiser. The merchant is then paid for the item by the advertiser. TrialPay refers to this payment model as “Get It Free”.
The company works with online merchants in the software, social applications, casual games, online services and retail industries, relying "on a web of business relationships to give consumers free goods, as long as they buy something else from a long list of well-known online stores.”
TrialPay's payment platform presents online shoppers with advertising offers as a way to pay for goods or services. Shoppers sign up for a trial or purchase a product from an advertiser to receive a free product. The system tries to provide benefits for each party: online stores make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.
Financial Insights analyst Dana Gould says, “This is a
..unique animal.
nce these offers come at exit points, companies are basically saving lost sales.”
''
PC World
''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online only publication.
It offers advice on various aspects of PCs and related items, the Internet, and other personal tech ...
'' analyst Yardena Arar, however, noted that the service made her feel like it encouraged people "to get products they don't really need by trying out other products they don't really need." She also found that in some cases the company exaggerated the actual benefits a consumer would receive.
On February 27, 2015,
Visa Inc.
Visa Inc. (; stylized as ''VISA'') is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded cred ...
announced its acquisition of TrialPay. In a press release detailing the acquisition, Visa described TrialPay as, "a simple, cost-effective way to help merchants acquire customers, drive traffic, and increase sales by reaching Visa cardholders with targeted offers." Visa branded this service the Visa Commerce Network.
References
External links
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{{DEFAULTSORT:Trialpay
Electronic funds transfer
Internet properties established in 2006