Treets were a brand of
confectionery
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
sold by
Mars Limited in
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
and the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
.
The original product consisted of peanuts coated in milk chocolate with an outer shell of dark brown glazed candy, and appeared in the UK in the 1960s; these were later marketed as Peanut Treets (sold in a yellow packet), together with Toffee Treets (sold in a blue packet)
[Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. p.90] and Chocolate Treets (sold in a brown packet). All three shared the same glazed coating, but the filling of the button-shaped Chocolate Treet consisted solely of the milk chocolate which surrounded the peanut or toffee pellet in the other versions. All three were marketed with the slogan "Melt in your mouth, not in your hand" which was first used in 1967.
The brand was discontinued by Mars in 1988. Chocolate Treets had already been replaced with the similar
Minstrels
A minstrel was an entertainer, initially in medieval Europe. It originally described any type of entertainer such as a musician, juggler, acrobat, singer or fool; later, from the sixteenth century, it came to mean a specialist entertainer who ...
. Peanut Treets were discontinued in favour of the multi-coloured Peanut
M&M's
M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...
. Toffee Treets were later sold as Relays, before being dropped altogether.
[Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. p.90]
Mars briefly reintroduced the Peanut Treets brand in the UK in July 2009, but in 2017 the company allowed its property rights to the brand to lapse. In 2018 the
Katjes group took over the brand and reintroduced Treets in France. As of 2021, the range had expanded beyond the traditional candy coated shell product to include Peanut Caramel Choco and Sea Salt, Peanut Butter Caramel Bites, Peanut Butter Cups and jars of Creamy Peanut Butter and Choco Peanut Butter.
Notes
References
Mars to bring Treets back to the shelvesMirror.co.uk News 19 July 2009
British confectionery
Mars confectionery brands
Peanut dishes
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