Treat Me
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"Treat Me" is a song by American singer Chlöe. It was released on April 8, 2022, through
Parkwood Entertainment Parkwood Entertainment, LLC is an American management, production, entertainment company and record label founded by Beyoncé Knowles-Carter in 2010. The company began as a production unit for films and videos in 2008. It has offices located in N ...
.


Background and release

In 2021, Bailey released her debut solo single, " Have Mercy", which reached number one on the
Mainstream R&B/Hip-Hop Airplay The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in ''Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, pr ...
chart and debuted within the top 40 of the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' Hot 100. Bailey provided vocals on "You & Me" by Gunna, from the album ''
DS4Ever ''DS4Ever'' (stylized in all caps and alternatively titled ''Drip Season 4Ever'') is the third studio album by American rapper Gunna. It was released on January 7, 2022, by YSL Records and 300 Entertainment. The album features guest appearances f ...
'' before she started to promote her next single. Bailey hinted at the release of "Treat Me" with a promotional video, showing the singer vocalizing in a
bodysuit A bodysuit is a one-piece form-fitting or skin-tight garment that covers the torso and the crotch, and sometimes the legs, hands, and feet, and cannot be used as a swimsuit. The style of a basic bodysuit is similar to a one-piece swimsuit a ...
with crystals. On March 31, 2022, Bailey announced the release date of "Treat Me", stating that the single would come out on April 8, through
Parkwood Entertainment Parkwood Entertainment, LLC is an American management, production, entertainment company and record label founded by Beyoncé Knowles-Carter in 2010. The company began as a production unit for films and videos in 2008. It has offices located in N ...
. The cover artwork for the song depicts the singer in a latex
thong The thong is a garment generally used as either underwear or in some countries, as a swimsuit. It may also be worn for traditional ceremonies or competitions. Viewed from the front, the thong typically resembles a bikini bottom, but at the b ...
and an up-sized black
puffer jacket The down jacket, known more commonly in the fashion industry as a puffer jacket or simply puffer, is a quilted coat which is insulated with either duck or geese feathers. Air pockets created by the bulk of the feathers allow for the retention of ...
. Her hair consists of sleek
bangs Bang or bangs may refer to: Products * M1922 Bang rifle, a US semi-automatic rifle designed by Søren Hansen Bang * Bang, a List of model car brands, model car brand * Bang (beverage), an energy drink Geography * Bang, Lorestan, a village in I ...
, and she wears jewelry around her neck which goes down to her chest area. The song was Bailey's first release of 2022, and the second single from her upcoming studio album.


Composition

The
hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved or indented, such that it can be used to grab onto, connect, or otherwise attach itself onto another object. In a number of uses, one e ...
of "Treat Me" contains a
sample Sample or samples may refer to: Base meaning * Sample (statistics), a subset of a population – complete data set * Sample (signal), a digital discrete sample of a continuous analog signal * Sample (material), a specimen or small quantity of s ...
from "
Ms. New Booty "Ms. New Booty" is a hip hop song by American rapper Bubba Sparxxx. It features the Ying Yang Twins singing the song's middle verses and Mr. Collipark, who provided the production. It also interpolates elements of Wait (The Whisper Song) It was ...
", a 2005 song by
Bubba Sparxxx Warren Anderson Mathis (born March 6, 1977), better known by his stage name Bubba Sparxxx, is an American rapper from Georgia. His singles include "Deliverance", " Ugly" (both featuring Timbaland), and "Ms. New Booty" (featuring Ying Yang Twins a ...
and the
Ying Yang Twins The Ying Yang Twins are an American hip hop duo consisting of Kaine (born Eric Jackson on December 16, 1978) and D-Roc (born Deongelo/D'Angelo Holmes on February 13, 1979). They are not twin brothers. They did the windows to the walls song. The ...
. The song was produced by
Oak An oak is a tree or shrub in the genus ''Quercus'' (; Latin "oak tree") of the beech family, Fagaceae. There are approximately 500 extant species of oaks. The common name "oak" also appears in the names of species in related genera, notably ''L ...
. Bailey wrote "Treat Me" while in the process of exiting a relationship. The song contains themes of pride and power.


Critical reception

In a review of Chlöe's debut album ''
In Pieces ''In Pieces'' is the fifth studio album by American country music artist Garth Brooks. It was released on August 31, 1993, by Liberty Records. It debuted at #1 on the ''Billboard'' 200 and the Top Country Albums chart. The album was likewise a ...
'', ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
''s Heven Haile wrote that "the forced strut of her delivery and unimaginative 'Ms. New Booty' sample made 'Treat Me' feel optimized for
mainstream radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
", characterizing the singer's solo material as "manufactured to the point of sterility."


Music video

The music video for "Treat Me", directed by Diana Kunst, begins with Bailey standing in the middle of the frame, wearing a leather suit as lights flash in the background. After this, the singer dances beside a
leopard The leopard (''Panthera pardus'') is one of the five extant species in the genus '' Panthera'', a member of the cat family, Felidae. It occurs in a wide range in sub-Saharan Africa, in some parts of Western and Central Asia, Southern Russia, a ...
. The video is inspired by
Grace Jones Grace Beverly Jones (born 19 May 1948) is a model, singer and actress. Born in Jamaica, she and her family moved to Syracuse, New York, when she was a teenager. Jones began her modelling career in New York state, then in Paris, working for ...
and
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...
. William Ylvisaker and Lukas van der Fecht designed some of the outfits used in the clip. The video's production was handled by Christopher Lopez. The executive producers are Justin Benoliel, Amanda Leya Andrews, and Jill Kaplan. Creative direction is provided by Andrew Makadsi of Parkwood.


Credits

Credits adapted from
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
."Treat Me" by Chlöe
,
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
. To view credits, select "Options" (three vertical dots), then select "Show credits".
*
Chloe Bailey Chloe Elizabeth Bailey (born July 1, 1998), also known by her mononymous stage name Chlöe, is an American singer, songwriter, and actress. She is best known for being one half of the musical duo Chloe x Halle with her sister Halle Bailey. Tog ...
– performer,
songwriter A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music gen ...
*
Warren Felder Warren "Oak" Felder (born November 9, 1980)Dale KawashimaSongwriter Universe, September 7, 2017. is a Turkish-born American songwriter and record producer based in Atlanta and Los Angeles. He is known for his work as part of the production duo Po ...
– songwriter,
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
* Keith Sorrells – songwriter *
Caroline Ailin Caroline Furøyen, also known by her stage name Caroline Ailin (born 1989), is a Norwegian singer and songwriter based in London. She co-wrote " New Rules", a single by Dua Lipa which reached number 1 on the UK Singles Chart and US pop radio in ...
– songwriter * Deonjelo Holmes – songwriter *
Eric Jackson Eric Jackson may refer to: *Eric Jackson (journalist) (born 1952), Panamanian politician, journalist, and radio talk show host *Eric Jackson (kayaker) (born 1964), freestyle kayaker, kayak designer, and founder of Jackson Kayak * Eric M. Jackson, ...
– songwriter * Michael Crooms – songwriter * Warren Mathis – songwriter


Charts


References

{{Chlöe 2022 songs Chloe Bailey songs Songs written by Chloe Bailey Songs written by Oak Felder Songs written by Keith Sorrells Songs written by Caroline Ailin Songs written by Mr. Collipark