Treasure Isle
   HOME

TheInfoList



OR:

Arthur "Duke" Reid CD (21 July 1915 – 1 January 1975) was a
Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of His ...
n
record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...
, DJ and
label A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item. Information printed dir ...
owner. He ran one of the most popular
sound systems In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by the ...
of the 1950s called Reid's Sound System, whilst Duke himself was known as The Trojan possibly named after the British-made trucks used to transport the equipment. In the 1960s, Reid founded record label Treasure Isle, named after his liquor store, that produced
ska Ska (; ) is a music genre that originated in Jamaica in the late 1950s and was the precursor to rocksteady and reggae. It combined elements of Caribbean mento and calypso with American jazz and rhythm and blues. Ska is characterized by a walki ...
and
rocksteady Rocksteady is a music genre that originated in Jamaica around 1966. A successor of ska and a precursor to reggae, rocksteady was the dominant style of music in Jamaica for nearly two years, performed by many of the artists who helped establish ...
music. He was still active in the early 1970s, working with
toaster A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast. Types Pop-up toaster In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster. ...
U-Roy Ewart Beckford OD (21 September 1942 – 17 February 2021), known by the stage name U-Roy, was a Jamaican vocalist and pioneer of toasting.Jo-Ann GreeneU-Roy Biography, AllMusic. Retrieved 11 April 2013. U-Roy was known for a melodic style ...
. He died in early 1975 after having suffered from a severe illness for the last year.


Biography

Reid was born in
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
,
Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of His ...
. After serving ten years as a Jamaican
police officer A police officer (also called a policeman and, less commonly, a policewoman) is a warranted law employee of a police force. In most countries, "police officer" is a generic term not specifying a particular rank. In some, the use of the ...
, Reid left the force to help his wife Lucille run the family business, The Treasure Isle Grocery and Liquor Store at 33 Bond Street in Kingston.Duke Reid 'The Trojan'
, ''
Jamaica Gleaner ''The Gleaner'' is an English-language, morning daily newspaper founded by two brothers, Jacob and Joshua de Cordova on 13 September 1834 in Kingston, Jamaica. Originally called the ''Daily Gleaner'', the name was changed on 7 December 1992 to ' ...
'', 9 November 2014. Retrieved 9 November 2014
He made his way into the
music industry The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...
first as a sound system (outdoor mobile discothèque) owner, promoter and disc jockey in 1953. He quickly overtook Tom the Great Sebastian and his sound system as the most popular sound system in Jamaica. Soon he was also sponsor and presenter of a radio show, Treasure Isle Time. A jazz and blues man at heart, Reid chose "My Mother's Eyes" by
Tab Smith Talmadge "Tab" Smith (January 11, 1909 – August 17, 1971) was an American swing and rhythm and blues alto saxophonist. He is best remembered for the tracks "Because of You" and "Pretend". He worked with Count Basie, the Mills Rhythm Boys a ...
as his
theme tune Theme music is a musical composition that is often written specifically for radio programming, television shows, video games, or films and is usually played during the title sequence, opening credits, closing credits, and in some instances at so ...
. Other favourites of his included
Fats Domino Antoine Dominique Domino Jr. (February 26, 1928 – October 24, 2017), known as Fats Domino, was an American pianist, singer and songwriter. One of the pioneers of rock and roll music, Domino sold more than 65 million records. Born in New O ...
, a noticeable influence on the early Reid sound. He began producing recordings in the late 1950s. Early Reid productions were recorded in studios owned by others, but when the family business moved from Pink Lane, Kingston to Bond Street, Reid set up his own studio above the store. He became proprietor of a number of labels, chiefly Treasure Isle and Dutchess (his spelling). Much of his income derived from licensing agreements with companies in the UK, some of which set up specialist Duke Reid labels. He was known to carry his pistols and rifle with him in the studio and would sometimes fire them to celebrate a successful audition. He dominated the Jamaican music scene of the 1960s, specialising in
ska Ska (; ) is a music genre that originated in Jamaica in the late 1950s and was the precursor to rocksteady and reggae. It combined elements of Caribbean mento and calypso with American jazz and rhythm and blues. Ska is characterized by a walki ...
and
rocksteady Rocksteady is a music genre that originated in Jamaica around 1966. A successor of ska and a precursor to reggae, rocksteady was the dominant style of music in Jamaica for nearly two years, performed by many of the artists who helped establish ...
, though his love of American
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
,
blues Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the Afr ...
and
soul In many religious and philosophical traditions, there is a belief that a soul is "the immaterial aspect or essence of a human being". Etymology The Modern English noun ''soul'' is derived from Old English ''sāwol, sāwel''. The earliest attes ...
was evident. Reid had several things going for him that helped him to rise to prominence. He made a concerted effort to be in the studio as much as possible, something his counterparts did not do. He was known as a perfectionist and had a knack for adding symphonic sounds to his recordings and producing dense arrangements. Furthermore, his records were considerably longer than those being produced by his rivals. His tunes often broke the four-minute barrier, while most ska songs were barely longer than two minutes. The material that Treasure Island issued exemplified the cool and elegant feel of the rocksteady era. In an interview for Kool 97 FM, Jackie Jackson along with
Paul Douglas Paul Howard Douglas (March 26, 1892 – September 24, 1976) was an American politician and Georgist economist. A member of the Democratic Party, he served as a U.S. Senator from Illinois for eighteen years, from 1949 to 1967. During his Senat ...
and Radcliffe "Dougie" Bryan were asked about the many recordings they did together as the rhythm section for Treasure Isle Records, and working with
Sonia Pottinger Sonia Eloise Pottinger OD ( Durrant; 21 June 1931 – 3 November 2010)Thompson, Dave (2002) ''Reggae & Caribbean Music'', Backbeat Books, , p. 316Mikey T interview with Jackie Jackson, Paul Douglas, and Radcliffe "Dougie" Bryan. Kool 97 FM. kool97fm.com. 27 November 2016. Retrieved 27 November 2016. Duke Reid made an impact with his presence at toasting battles, trying to out play other DJs. He was dressed in a long ermine cloak and a gilt crown on his head, with a pair of Colt 45s in cowboy holsters, a cartridge belt strapped across his chest and a loaded shotgun over his shoulder. It was not uncommon for things to get out of hand and it was said that Duke Reid would bring the crowd under control by firing his shotgun in the air. Reid initially disliked ska for being too simple and having too much focus on drums rather than on guitar. However, he eventually got behind ska and produced numerous hits. Reid's ska productions in the 1960s "epitomized the absolute peak of the style", according to music historian
Colin Larkin Colin Larkin (born 1949) is a British writer and entrepreneur. He founded, and was the editor-in-chief of, the ''Encyclopedia of Popular Music'', described by ''The Times'' as "the standard against which all others must be judged". Along wit ...
. He had a long string of hits with performers like
Stranger Cole Stranger Cole, also known as StrangeJah Cole (born Wilburn Theodore Cole, 26 June 1942)Thompson, Dave (2002) ''Reggae & Caribbean Music'', Backbeat Books, , p. 335 is a Jamaican singer whose long recording career dates from the early days of ska ...
,
the Techniques The Techniques were a Jamaican rocksteady vocal group mainly active in the 1960s. History The group was formed by Winston Riley in 1962 while still at school, with the initial line-up also featuring Slim Smith, Franklyn White, and Frederick Wa ...
, Justin Hinds and the Dominoes, Alton Ellis and the Flames,
the Paragons The Paragons were a ska and rocksteady vocal group from Kingston, Jamaica, Kingston, Jamaica, initially active in the 1960s. Their most famous track was "The Tide Is High", written by band member John Holt (singer), John Holt. Career The Parago ...
, the Jamaicans, and
the Melodians The Melodians are a rocksteady band formed in the Greenwich Town area of Kingston, Jamaica, in 1963, by Tony Brevett (born 1949, nephew of The Skatalites bassist, Lloyd Brevett), Brent Dowe and Trevor McNaughton.
. By the 1970s, Reid's poor health and the trend towards
Rastafarian Rastafari, sometimes called Rastafarianism, is a religion that developed in Jamaica during the 1930s. It is classified as both a new religious movement and a social movement by scholars of religion. There is no central authority in control ...
influenced roots reggae noticeably reduced the number of releases from Treasure Isle. Reid forbade Rasta lyrics from being recorded in his studio and thus
Coxsone Dodd Clement Seymour "Coxsone" Dodd (26 January 1932 – 4 May 2004) was a Jamaican record producer who was influential in the development of ska and reggae in the 1950s, 1960s and beyond. He was nicknamed "Coxsone" at school due to his talent a ...
was able to dominate the Jamaican recording industry. Reid maintained his high-profile largely by recording the "toasting" of DJs
U-Roy Ewart Beckford OD (21 September 1942 – 17 February 2021), known by the stage name U-Roy, was a Jamaican vocalist and pioneer of toasting.Jo-Ann GreeneU-Roy Biography, AllMusic. Retrieved 11 April 2013. U-Roy was known for a melodic style ...
and
Dennis Alcapone Dennis Alcapone (born Dennis Smith, 6 August 1947, in Clarendon, Jamaica) is a reggae DJ and producer. Career Smith initially trained as a welder and worked for the Jamaica Public Services.Interview with Aad van der Hoek in London, England, ...
as well as vaguely Rasta-influenced oddities such as
Cynthia Richards Cynthia Richards (born Sinthia Richards, 1944) is a Jamaican singer whose career began in the 1960s. Biography Born in Duhaney Park, Kingston, Jamaica, in 1944, Richards attended the Denham Town Primary School where after impressing teachers wi ...
' "Aily-I". At around this time, Reid protégé Justin Hinds noticed his boss appeared unwell and recommended a doctor. Cancer was diagnosed and Reid decided to sell Treasure Isle to
Sonia Pottinger Sonia Eloise Pottinger OD ( Durrant; 21 June 1931 – 3 November 2010)Thompson, Dave (2002) ''Reggae & Caribbean Music'', Backbeat Books, , p. 316Order of Distinction The Order of Distinction is a national order in the Jamaican honours system. It is the sixth in order of precedence of the Orders of Societies of Honour, which were instituted by an Act of Parliament (''The National Honours and Awards Act'') i ...
in the rank of Commander on 15 October 2007.


Partial discography

* Various Artists – ''Soul To Soul DJ's Choice'' – 1973 – Trojan Records (1995) * Various Artists – ''Gems From Treasure Isle'' – 1966-1968 – Trojan Records (1982) * Various Artists – ''Ba Ba Boom Duke Reid'' – 1967-1972 –
Trojan Records Trojan Records is a British record label founded in 1968. It specialises in ska, rocksteady, reggae and dub music. The label currently operates under the Sanctuary Records Group. The name ''Trojan'' comes from the Croydon-built Trojan truck t ...
(1994) * Various Artists – ''Duke Reid's Treasure Chest'' –
Heartbeat Records Heartbeat Records is an independent record label based in Burlington, Massachusetts. The label specializes in Jamaican music. Founded by reggae music enthusiasts Bill Nowlin and Duncan Brown, the label's first release was a vinyl LP reissue of L ...
(1992) * Various Artists – ''Treasure Isle Dub Vol 01'' * Various Artists – ''Version Affair Vol 01'' – Lagoon (1992) * Various Artists – ''Version Affair Vol 02'' – Lagoon (1993) * Various Artists – ''Sir Coxsone & Duke Reid in Concert at Forresters Hall'' – Studio One * Various Artists – ''The Treasure Isle Story'' (4-CD box set) – Trojan Records (2017)


References

{{DEFAULTSORT:Reid, Duke 1915 births 1975 deaths Jamaican police officers Jamaican record producers Jamaican sound systems Jamaican reggae musicians People from Portland Parish Trojan Records artists Commanders of the Order of Distinction