''Treasure'' was a British educational magazine for young children published by

Fleetway Publications Fleetway Publications was a magazine publishing company based in London. It was founded in 1959 when the Mirror Group acquired the Amalgamated Press, then based at Fleetway House, Farringdon Street, London. It was one of the companies that merg ...

which ran for 418 issues published between 19 January 1963 and 16 January 1971. The editor was Arthur Bouchier.

Features and style

''Treasure'' was heavily illustrated in both colour and black & white, the first issue introducing many of the features that were to be popular over the coming years. 'Mr Answers' (actually staff editor Edward Northcott) answered children's questions on subjects as diverse as 'Why do the leaves fall off the trees in autumn?' to 'Why was Tower Bridge built to open?'; 'Peeps Into Nature' was a regular nature page; 'How It Happens' began with an explanation of how the post office worked; 'A Picture to talk about' covered a wide variety of subjects from a visit to a pantomime to a children's hospital; 'Tales from Many Lands' was a series of fairy tales from around the world; and a regular story featuring Tufty Fluffytail, the squirrel created to make children aware of road safety. Other features included 'Adventure Stories from the Bible', 'The Wonderful Story of Britain', illustrated primarily by

Peter Jackson Sir Peter Robert Jackson (born 31 October 1961) is a New Zealand film director, screenwriter and producer. He is best known as the director, writer and producer of the ''Lord of the Rings'' trilogy (2001–2003) and the ''Hobbit'' trilogy ( ...

, and various puzzle pages.

Series

Two long-running series debuted in the first issue: * A series of text stories featuring the worldwide travels of 'Wee Willie Winkie', a young boy who has a 'special green ticket' which allows him to travel free on any form of transport. Befriending a young elephant named Hannibal, Willie journeys across Europe, Africa, Australia and America. The stories were illustrated by John Worsley and Robert Hodgson. * The

comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...

'Princess Marigold' which featured the fairy tale adventures of the inhabitants of Marigold Land.

Classics

''Treasure'' also included a number of illustrated children's classics, including '' The Borrowers'' by Mary Norton, '' The Wind in the Willows'' by Kenneth Grahame, '' The Water Babies'' by

Charles Kingsley Charles Kingsley (12 June 1819 – 23 January 1875) was a broad church priest of the Church of England, a university professor, social reformer, historian, novelist and poet. He is particularly associated with Christian socialism, the working ...

, '' Pinocchio'' by Carlo Collodi, ''

Gulliver's Travels ''Gulliver's Travels'', or ''Travels into Several Remote Nations of the World. In Four Parts. By Lemuel Gulliver, First a Surgeon, and then a Captain of Several Ships'' is a 1726 prose satire by the Anglo-Irish writer and clergyman Jonathan ...

'' by Jonathan Swift, ''

Alice in Wonderland ''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatur ...

'' '' Alice Through the Looking Glass'' by Lewis Carroll and '' The Wonderful Adventures of Baron Munchhausen''. The front and back cover were cleared for fourteen weeks to serialise

JM Barrie Sir James Matthew Barrie, 1st Baronet, (; 9 May 1860 19 June 1937) was a Scottish novelist and playwright, best remembered as the creator of Peter Pan. He was born and educated in Scotland and then moved to London, where he wrote several succe ...

's "'' Peter Pan''" in a comic strip format in 1966.

Companion titles

Companion titles included ''Treasure Annual'' (1963–75), a series of 6 'Treasure Book of Animals' (1966–71), the ''Treasure Book of Answers'' (1970) and ''Treasure Book of Princess Marigold'' (undated).

Artists

Amongst the artists who worked on ''Treasure'' were

Clive Uptton Clive Uptton (12 March 1911 – 11 February 2006) was a widely regarded British illustrator and painter of landscapes and portraits. He was born in Islington, London, the son of Clive Upton, who worked for Swain's, the engravers, as a touch- ...

Phillip Mendoza Philip, also Phillip, is a male given name, derived from the Greek (''Philippos'', lit. "horse-loving" or "fond of horses"), from a compound of (''philos'', "dear", "loved", "loving") and (''hippos'', "horse"). Prominent Philips who populariz ...

Nadir Quinto The nadir (, ; ar, نظير, naẓīr, counterpart) is the direction pointing directly ''below'' a particular location; that is, it is one of two vertical directions at a specified location, orthogonal to a horizontal flat surface. The direct ...

, C. L. Doughty, Wilf Hardy,

Jesus Blasco Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other names and titles), was a first-century Jewish preacher and religious ...

, Colin Merrett, Luis Bermejo,

John M. Burns John M. Burns (born 1938) is an English comics artist, with a career stretching back to the mid-1960s. Biography His initial work was as an illustrator for ''Junior Express'' and ''School Friend''. During the 1960s, Burns worked on ''TV Ce ...

and

Gerry Haylock Gerry is both a surname and a masculine or feminine given name. As a given name, it is often a short form ( hypocorism) of Gerard, Gerald or Geraldine. Notable people with the name include: Surname *Elbridge Gerry (1744–1814), fifth US vice pre ...

History

In January 1971, ''Treasure'' was incorporated into '' World of Wonder'', which a few years later was itself incorporated into '' Look and Learn''. In November 2004, ''Treasure'' was purchased by Look and Learn Magazine Ltd.

External links

Look and Learn official website
includes a full history of Treasure
Treasure picture gallery
{{italic title 1963 establishments in the United Kingdom 1971 disestablishments in the United Kingdom British comics Defunct British comics Fleetway and IPC Comics titles Magazines established in 1963 Magazines disestablished in 1971