Traplord is a New York City-based

street fashion Street fashion is fashion that is considered to have emerged not from studios, but from the grassroots streetwear. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and Newspapers ...

clothing and lifestyle brand that started in late 2012 by A$AP Mob member,

ASAP Ferg Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...

. The clothing company is an extension of what started as a

merchandise Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

business for products to be sold on tour, but developed into a full-fledged brand based on A$AP Ferg's history in design and fashion.

History

ASAP Ferg's father, Darold Ferguson, owned a

Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street (Manhattan), 155th Street on the north; Fifth Avenue on the east; and 110th Street (Manhattan), ...

boutique A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse". The term ''boutique'' and also ''d ...

and printed shirts and logos for record labels such as

Bad Boy Records Bad Boy Records (or Bad Boy Entertainment) is an American record label founded in 1993 by rapper Sean "Puffy" Combs. It operates as an imprint of Epic Records, a division of Sony Music Entertainment. It has been home to many artists, including ...

. Before starting his music career, Ferg was heavily influenced by his father's work and pursued a career in fashion. In 2005, he launched a clothing and jewelry line to design and distribute high-end belts worn by celebrities such as

Chris Brown Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...

Swizz Beatz Kasseem Daoud Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American record producer, rapper, disc jockey (DJ) and songwriter. Born and raised in New York City, Dean embarked on his musical career as a DJ. At the ag ...

, and

Diggy Simmons Daniel Dwayne "Diggy" Simmons III (born March 21, 1995) is an American rapper, singer, songwriter, model, and actor and the fourth child of Joseph "Rev. Run" Simmons of Run DMC. He is currently acting on the hit show ''Grown-ish'' as Doug Edwar ...

. After starting his music career, Ferg put these projects on hold. While on tour in the United States, he created the brand "Traplord", which he designed and manufactured himself. The brand started with merchandise for sale during tours. As his popularity in the music world grew, so did his brand. It became a lifestyle and a well-known

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...

brand throughout Asia, Europe, and Australia.

Style

As a

brand, Traplord has also been seen in the

skater Skater may refer to: Sports *Someone who practices skateboarding *Someone who practices roller skating *Someone who practices inline skating * Someone who practices ice skating *An ice hockey player who is not a goaltender *Skater (subculture), ...

and BMX scene and has been worn by BMX rider Nigel Sylvester. It is usually styled in colors such as black and white, camouflage prints, snapbacks, and bucket hats. The brand has been embraced by fellow artists such as Wale,

Big Sean Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...

ASAP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...

and others.

Collaborations

BAPE A Bathing Ape (or BAPE) is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.David FischerNIGO Announces His Definitive Departure from BAPE''highsnobiety'', May 25, 2013

's Jay West designed the T-shirt that combines the animated stained-glass version of the

Trap Lord ''Trap Lord'' is the debut studio album by American rapper ASAP Ferg. The album was released on August 20, 2013, by ASAP Worldwide, Polo Grounds Music, and RCA Records. The album features guest appearances from ASAP Rocky, Bone Thugs-n-Harmony, Fr ...

album artwork while Ferg is holding the company's trademark Baby Milo logo. The capsule collection in collaboration with Young & Reckless is exclusively released through

Pacsun Pacific Sunwear of California, LLC is an American retail clothing brand. The company sells lifestyle apparel, along with swim, footwear and accessories designed for teens and young adults. As of 2022, the company operates 325 stores in all 50 stat ...

. Young & Reckless merged the designs of Traplord, as well as the mass appeal of their own brand. A release of clothing with a new

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

app Virgin Mega, where they save you the trouble of waiting in a real line by creating a virtual interactive line seamlessly through their smart phone. This collaboration with Virgin Mega inspired a line of apparel exclusively for

Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York. Established in 1870 with roots in the Methodist Episcopal Church, the university has been nonsectarian since 1920. Locate ...

which included a snapback hat, long sleeve tee, cropped crew neck, and a

bucket hat A bucket hat (variations of which include the fisherman's hat, Irish country hat and session hat) is a hat with a narrow, downward-sloping brim. Typically, the hat is made from heavy-duty cotton fabric such as denim or canvas, or heavy wool s ...

. The capsule collection with an

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

n retailer, Culture Kings, was the first of its kind. An ASAP Ferg Australia Tour increased Traplord's popularity in Australia and led to the collaboration.

References

{{reflist Hip hop fashion