Trapit is a comprehensive content curation service for business that offers content discovery, curation, and publishing to web, iPad, and social channels through its web application. The application pulls from text and video sources and offers built-in analytics and social scheduling tools. Trapit is a spin-off of

SRI International SRI International (SRI) is an American nonprofit scientific research institute and organization headquartered in Menlo Park, California. The trustees of Stanford University established SRI in 1946 as a center of innovation to support economic d ...

that uses SRI's

CALO Calo, Caló, or Calò may refer to: * Caló language, the language of the Iberian Romani ** Iberian Kale (''calé''): *** Romani people in Spain, more frequently called ''gitanos'' *** Romani people in Portugal, more frequently called ''ciganos' ...

technology (the basis for Apple's

Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer questio ...

) to help users discover and publish content. It has acquired about $6.2 million in venture capital funding.

History

Trapit is based on the CALO News Assistant, a prototype system intended to help military personnel filter through news and blog posts. It was initially announced in June 2011, under an initial closed beta until November 2011. In 2011, Trapit raised $5.6 million in

venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...

, including from

Horizons Ventures Sir Ka-shing Li (; born 13 June 1928) is a Hong Kong billionaire business magnate, investor, and philanthropist. As of June 2019, Li is the 31st richest person in the world, with an estimated net wealth of US$33.4 billion. He is the senior ad ...

, who also invested in Siri. An early feature request involved easy

Pinterest Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboard ...

integration, as the latter service was sending Trapit a significant amount of traffic. While the service was initially only usable via a desktop, the company released a free iPad app in July 2012, with a significant redesign released in August 2012. As of August 2012, while iPad users were less than 50% of Trapit's total user base, they were responsible for 84% of the usage of service's usage. The company moved to acquire paying customers, and the first, announced in September 2012, was the Malaysian media conglomerate

Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (1957–2021), member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie rock band * Astro (Japanese band), ...

. Astro also invested an additional $1.9 million into Trapit. In April 2013, Trapit launched their "Publisher Service" so that app developers can use their own content and create personalized article suggestions using the same underlying technology. In September 2013 Trapit announced its Content Curation Center, which is an all-in-one application designed for publishers and marketers. Brands can use the CCC to find content from Trapit's database of over 100,000 sources, curate and refine that content based on interest, and then easily publish content to a branded web app, iPad app, or social channels. In May 2014, Trapit launched a newly designed user experience for the Trapit product and eliminated the name Content Curation Center, simplifying the product to be called Trapit. The new product includes built-in analytic capabilities and the ability to pull content from video sources. In December 2014, Trapit and Addvocate, which provides a cloud-based employee advocacy platform, announced their intent to merge. Trapit was acquired by

ScribbleLive ScribbleLive was a content cloud provider used by brands, sports, and media companies. It was based in Toronto. History ScribbleLive was a privately owned company founded by Michael De Monte and Jonathan Keebler in 2008 to provide a livebloggin ...

in May 2017.

References

{{reflist SRI International Aggregation websites Companies based in Portland, Oregon