The Transamerica Corporation is an American
holding company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
for various
life insurance companies and
investment firms operating primarily in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
, offering life and supplemental
health insurance, investments, and
retirement
Retirement is the withdrawal from one's position or occupation or from one's active working life. A person may also semi-retire by reducing work hours or workload.
Many people choose to retire when they are elderly or incapable of doing their j ...
services. The company has major offices located in
Baltimore, Maryland
Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
;
Cedar Rapids, Iowa
Cedar Rapids () is the second-largest city in Iowa, United States and is the county seat of Linn County. The city lies on both banks of the Cedar River, north of Iowa City and northeast of Des Moines, the state's capital and largest city. ...
;
Denver, Colorado
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the United ...
;
Norwood, Massachusetts;
Exton, Pennsylvania;
Harrison, New York;
Johns Creek, Georgia
Johns Creek is a city in Fulton County, Georgia, United States. According to the 2020 census, the population was 82,453. The city is a northeastern suburb of Atlanta.
History
In the early 19th century, the Johns Creek area was dotted with t ...
;
Plano, Texas
Plano ( ) is a city in Collin County and Denton County, Texas, United States. It had a population of 285,494 at the 2020 census. It is a principal city of the Dallas–Fort Worth metroplex.
History
European settlers came to the area near ...
; and
St. Petersburg, Florida. Additional affiliated offices are located throughout the United States. In 1999, it became an independent subsidiary of multinational company
Aegon Aegon or AEGON may refer to:
* Aegon N.V., a Dutch multinational life insurance, pensions and asset management company
:* Aegon UK, its Scottish subsidiary
:* Aegon Life Insurance Company
*Ægon, a playable character in '' Marvel Contest of Champion ...
.
Transamerica funds the Transamerica Institute, a nonprofit foundation which comprises the Transamerica Center for Retirement Studies and the Transamerica Center for Health Studies.
History

In October 1904,
A.P. Giannini
Amadeo Pietro Giannini (), also known as Amadeo Peter Giannini or A. P. Giannini (May 6, 1870 – June 3, 1949) was an American banker who founded the Bank of Italy, which became Bank of America. Giannini is credited as the inventor of many modern ...
founded the
Bank of Italy in
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
.
In October 1928, Giannini created a
holding company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
that he named the Trans-America Corporation, which owned Bank of America, Bank of Italy, Bancitaly Corporation, National Bankitaly Company, California Joint Stock Land Bank, and , which gave it assets in excess of $1.5billion (equivalent to $billion in ).
[Dover Charter Joins Giannini Corporations]
. ''Associated Press''. The News Journal (Wilmington, Delaware). October 12, 1928. p. 26. The Trans-America Corporation original headquarters was located at 4 Columbus Avenue in San Francisco. The Bank of Italy later merged with Bank of America, Los Angeles in 1928, which was then renamed Bank of America in 1930.[
In March 1930, Transamerica acquired Occidental Life Insurance Company, founded in 1906.][Transamerica Buys Big Firm]
. ''Los Angeles Evening Post-Record''. March 25, 1930. p. 3. At the time, Occidental had over $25million in assets and over $150million in life insurance policies in force.[ Giannini said the purchase of the West Coast-based life insurance company was part of a plan for Transamerica to control every type of financial service.][ Following the acquisition, Occidental was renamed Transamerica Occidental Life Insurance Company.
Over time, the company became a more diversified conglomerate that included the film distributor ]United Artists
United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the stu ...
, Transamerica Airlines and Budget Rent a Car.
In 1972, the company completed construction of the Transamerica Pyramid skyscraper in San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
which served as its headquarters for many years. Although the company currently retains only a few offices in the building, the pyramid is still depicted in the company's logo and marketing materials.
In the 1980s, Transamerica began to divest and focused exclusively on financial services. It was eventually reduced to three main product divisions: insurance, investments, and retirement planning. In July 1999, Transamerica CEO Frank C. Herringer announced that Aegon Aegon or AEGON may refer to:
* Aegon N.V., a Dutch multinational life insurance, pensions and asset management company
:* Aegon UK, its Scottish subsidiary
:* Aegon Life Insurance Company
*Ægon, a playable character in '' Marvel Contest of Champion ...
, the Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
-based insurer, would acquire the company. Transamerica Occidental merged into Transamerica Life Insurance Company on October 1, 2008.
Products and services
Transamerica primarily offers insurance
Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...
and financial services
Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companie ...
. Types of life and health insurance policies offered include term life, whole life, universal life, variable universal life, accidental death, Medicare supplement, and long-term care. Transamerica companies also offer a variety of mutual funds and annuities. Transamerica has over 15,00
licensed insurance agents
just in the state of California.
Transamerica's retirement division offers defined benefit pension plans and defined contribution retirement plans, including 401(k)
In the United States, a 401(k) plan is an employer-sponsored, defined-contribution, personal pension (savings) account, as defined in subsection 401(k) of the U.S. Internal Revenue Code. Periodical employee contributions come directly out of the ...
and 403(b)
In the United States, a 403(b) plan is a U.S. tax-advantaged retirement savings plan available for public education organizations, some non-profit employers (only Internal Revenue Code 501(c)(3) organizations), cooperative hospital service org ...
, 457
__NOTOC__
Year 457 ( CDLVII) was a common year starting on Tuesday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Constantinus and Rufus (or, less frequently, year 1210 ...
, profit sharing, money purchase, cash balance, Taft-Hartley, multiple employer plans, nonqualified deferred compensation, and rollover individual retirement accounts. Other services include plan-level record keeping and administrative services, participant communications and education services, fiduciary risk mitigation services, open investment architecture, and compliance guidance and regulatory support.
In December 2020, Transamerica announced it would no longer sell variable annuities with benefit riders and fixed index annuities and is also exiting the standalone long-term care market.
Sponsorships
Transamerica is a long-time sponsor of Cedar Rapids native and 12-time PGA Tour
The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...
winner Zach Johnson. Transamerica also sponsors Kyle Stanley, 2009 Open Championship winner Stewart Cink, and Azahara Munoz, in addition to the American Junior Golf Association and its annual Transamerica Scholastic Junior All-America teams.
With a large employee presence in Denver
Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the United ...
, Transamerica in 2015 became the shirt sponsor of the Colorado Rapids, winners of the 2010 MLS Cup. Transamerica has an additional sponsorship agreement with Rapids and United States national team
The United States national team or Team USA may refer to any of a number of sports team representing the United States in international competitions.
Olympic teams
Additionally, these teams may compete in other international competitions such as ...
goalkeeper Tim Howard.
Transamerica currently collaborates with the Massachusetts Institute of Technology
The Massachusetts Institute of Technology (MIT) is a Private university, private Land-grant university, land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern t ...
AgeLab, as well as the American Heart Association.
Foundations
Transamerica funds two foundations: the Aegon Transamerica Foundation and the Transamerica Institute. It created the Aegon Transamerica Foundation in 1994 to provide financial grants to community non-profit organizations. Transamerica employees also volunteer services to these organizations. The foundation received the Corporate Citizenship Award in 2013 for creating the first urban farm in Iowa
Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...
.
The Transamerica Institute consists of two divisions: the Transamerica Center for Retirement Studies and the Transamerica Center for Health Studies. The Transamerica Center for Retirement Studies researches and provides education on trends, issues, and opportunities related to saving and planning for retirement. The Transamerica Center for Health Studies focuses on identifying, researching, and analyzing health care issues facing consumers and employers. The Transamerica Institute is funded by contributions from Transamerica Life Insurance Company.
See also
* Transamerica Pyramid
* Old Transamerica Building
References
External links
* {{official website, https://www.transamerica.com/
Transamerica Institute
Transamerica Center for Retirement Services
Transamerica Center for Health Studies
Aegon website
Transamerica agent directory
Holding companies of the United States
Life insurance companies of the United States
Investment companies of the United States
Companies based in Baltimore
History of San Francisco
Holding companies established in 1928
Financial services companies established in 1928
American companies established in 1928
1999 mergers and acquisitions
American subsidiaries of foreign companies
Holding companies disestablished in 1999
Defunct companies of Palau