''Trader Monthly'' was a
lifestyle magazine
Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...
for
financial traders founded by Magnus Greaves. The headquarters was in New York City. The
target audience
A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined ...
of ''Trader Monthly'' was the financial community with an average income at or exceeding US$450,000 and/or net worth greater than $2 million. This included traders who worked at
bank
A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets.
Because ...
s,
hedge fund
A hedge fund is a pooled investment fund that trades in relatively liquid assets and is able to make extensive use of more complex trading, portfolio-construction, and risk management techniques in an attempt to improve performance, such as sho ...
s, exchange floors,
proprietary trading companies, independent firms, private offices,
insurance
Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...
companies, asset management firms,
energy
In physics, energy (from Ancient Greek: ἐνέργεια, ''enérgeia'', “activity”) is the quantitative property that is transferred to a body or to a physical system, recognizable in the performance of work and in the form of heat a ...
firms, and other trading locales.
The magazine had a
BPA Worldwide
BPA Worldwide is a US-based company that provides independent, third-party audits of audience claims of business-to-business and consumer media and events. Its membership includes magaziness, newspapers, web sites, events, email newsletters, digit ...
-qualified circulation of 106,710 subscribers and launched in November 2004. The target audience of the magazine was almost exclusively male. The magazine also had a UK edition with a circulation of 50,000.
The magazine contained articles which profiled traders and their strategies. Also contained were articles on high end
real estate
Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
,
cars
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods.
The year 1886 is regarded as t ...
,
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
,
liquor
Liquor (or a spirit) is an alcoholic drink produced by distillation of grains, fruits, vegetables, or sugar, that have already gone through alcoholic fermentation. Other terms for liquor include: spirit drink, distilled beverage or hard ...
, and
gadgets
A gadget is a mechanical device or any ingenious article. Gadgets are sometimes referred to as '' gizmos''.
History
The etymology of the word is disputed. The word first appears as reference to an 18th-century tool in glassmaking that was develo ...
. The magazine's
slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...
was "See It, Make It, Spend It."
On February 3, 2009, the magazine's publisher ended ''Trader Monthlys operations.
On April 7, 2010, New York-based independent financial news provider DealFlow Media, Inc., announced the acquisition of select assets of DoubleDown Media including ''Trader Monthly'', ''Dealmaker'', and ''Corporate Leader'' magazines, amongst other Doubledown brands and products. ''Private Air'' was not included in this acquisition.
"DealFlow Media Acquires Assets of Doubledown Media, Publisher of Trader Monthly, Dealmaker, and Corporate Leader Magazines "
Businesswire, April 7, 2010.
References
External links
* Trader Daily Web Site
traderdaily.com
Business magazines published in the United States
Monthly magazines published in the United States
Defunct magazines published in the United States
Magazines established in 2004
Magazines disestablished in 2009
Magazines published in New York City
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