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A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular
Professional/Trade Journals
Piedmont College. * Magazine genres {{trade-mag-stub
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market.
An early form of trade, barter, saw the direct exch ...
or industry. The collective term for this area of publishing is the trade press.
Overview
Trade publications keep industry members abreast of new developments. In this role, it functions similarly to howacademic journal
An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and ...
s or scientific journal
In academic publishing, a scientific journal is a periodical publication intended to further the progress of science, usually by reporting new research.
Content
Articles in scientific journals are mostly written by active scientists such ...
s serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in ...
for the advertisers while also providing sales engineering
Sales engineering is a hybrid of sales and engineering that exists in industrial and commercial markets. An engineering degree is not mandatory for a sales engineer, as long as they have sales knowledge and sufficient technical knowledge of the ser ...
–type advice to the readers, that may inform purchasing
Purchasing is the process a business or organization uses to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly betwe ...
and investment decisions.
Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.
For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.
See also
* List of trade magazines *Professional magazine A professional magazine or professional journal is a periodical published by the governing body of a profession."Professional Magazines or Journals" iProfessional/Trade Journals Piedmont College, Library. The standard of quality of such a periodica ...
References
*"Trade or Industry Magazines" iProfessional/Trade Journals
Piedmont College. * Magazine genres {{trade-mag-stub