Trace Urban (formerly MCM Africa then Trace TV) is a French

pay-TV Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but ...

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

channel owned by

TPG Capital TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American investment company based in Fort Worth, Texas. The private equity firm is focused on leveraged buyouts and growth capital. TPG manages investment funds in growth c ...

. It is the parent channel of the various Trace music channels. It is the third most distributed French television channel in the world, dedicated to urban contemporary music and cultures (

Rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

, R&B, Hip-Hop,

Dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2004) "The Rou ...

, etc.) targeting an audience aged 15–34. Trace Urban the second music channel in France and the most popular channel broadcast in more than 60 countries in the world. Along with airing music videos, the channel also features interviews of renowned artists, promoting their upcoming albums or concert tours.

History

MCM Africa

Founded in 1994, under the name of MCM Africa, it is a variation of the French chain MCM belonging to Lagardère .It was sold in 2002 to Olivier Laouchez, former boss of the hip-hop label Sector Ä.

Trace TV

On April 27, 2003, Olivier Laouchez renames MCM Africa into Trace TV which became the first international channel dedicated to urban music, it is experiencing rapid international expansion, with different feeds present in 60 countries. In 2006, the channel received a HOT BIRD Award for the best music television in Europe. In 2009, the chain opened an office in New York.

Trace Urban

In December 15, 2010, Trace TV becomes Trace Urban. The Trace group launches Trace Radio, an urban radio from the Goom digital radio package. On 27 June 2022, Trace Urban was launched on the British Freeview platform alongside Trace Latina and Trace Brazuca, streaming on channel 271 as part of Channelbox's range of music channels.

Trace Urban Music Awards

In 2013, the first edition of the Trace Urban Music Awards took place, an award ceremony for the best French-speaking urban artists. Trace launches its new 100% social and 100% personalized website. On the new website, the user benefits from a personalized recommendation of content according to their tastes and social profile, thanks to optimal use of Facebook's Open Graph.

Trace Music Stars

Trace launched Trace Stars (renamed Trace Music Star) in South Africa, a phone talent talent competition with Wyclef Jean as sponsorIn 2014, the first edition of Airtel Trace Music Star took place, a competition to detect musical talents by pan-African telephone, of which Akon is the sponsor. The year 2015 saw the birth of the first edition of Trace Music Star in France and in the French overseas departments, a digital cast in search of the next signature of the Wati B label .In 2016, the second edition of Airtel Trace Music Star was sponsored by Keri Hilson.

References

External links

* Music television channels Television stations in France Television channels in North Macedonia French-language television stations Television channels and stations established in 2003 Music organizations based in France {{france-tv-station-stub