Tous () is a Spanish

jewelry Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...

, accessories and

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

retailer which was founded by Salvador Tous Blavi and Teresa Ponsa Mas. It is based in

Catalonia Catalonia (; ca, Catalunya ; Aranese Occitan: ''Catalonha'' ; es, Cataluña ) is an autonomous community of Spain, designated as a ''nationality'' by its Statute of Autonomy. Most of the territory (except the Val d'Aran) lies on the north ...

, Spain.

History

In 1920, Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a small watch repair workshop that progressively grew in prominence in the jewelry industry. In 1965, Salvador Tous, the son of the founder, married Rosa Oriol — the pair pooled their talents, experience and creativity for the purpose of designing a new style of jewelry. At present, the brand name has more than 400 stores in 45 countries, and in cities such as

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

and

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, among others. Since 1920, TOUS has created jewelry as the company's core-business, but also produces a broad range of accessories, such as bags, watches, perfumes, eyeglasses, textiles and small leather goods. As of 2012, the company produces 30 annual collections.

Contemporary era

There was a national expansion during the 1980s. The Tous’ four daughters — Rosa, Alba, Laura and Marta — subsequently joined the family business. For the first time, the company has collaborated with Eugenia Martinez de Irujo, the daughter of the

Duchess of Alba Duke of Alba de Tormes ( es, Duque de Alba de Tormes), commonly known as Duke of Alba, is a title of Spanish nobility that is accompanied by the dignity of Grandee of Spain. In 1472, the title of ''Count of Alba de Tormes'', inherited by ...

. Consolidated over numerous years, the working relationship with the Duchess of Montoro, which is her title, has led to the development of a signature collection; "Iluminada", "Leyendas" and "Cercle" are some of her recent product releases. In the 1990s, the international expansion began with the opening of the brand's first store in Japan; countries like Mexico and the United States followed.

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has been one of several celebrity “images” of the brand name and have contributed to consolidating TOUS' international popularity. In 2011, TOUS chose

Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...

as the image for its Spring–Summer campaign. In this same year, TOUS also launched a special collaboration with

Manolo Blahnik Manuel "Manolo" Blahnik Rodríguez (; born 27 November 1942) is a Spanish fashion designer and founder of the eponymous high-end shoe brand. Biography Blahnik was born in Santa Cruz de la Palma, in the Canary Islands (Spain), to a Czech father ...

for the creation of the "Manolo Blahnik for TOUS" collection; the collaborative release consisted of pendants that are a faithful reproduction, in gold and in silver, of the famous “Campari” shoe. The company's estimated sales (in 2010/2011) were €450 million in total sales and €30 million in watches.

Causes

In 2012, TOUS is listed as a partner of the (RED) campaign, together with other brands such as

Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...

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and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").

References

{{Reflist Companies based in Catalonia Fashion accessory brands Jewellery companies of Spain Spanish brands Spanish companies established in 1920

History

Contemporary era

Causes

See also

References