The Tourism Authority of Thailand (TAT) ( th, การท่องเที่ยวแห่งประเทศไทย) is an organization of
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
under the
Ministry of Tourism and Sports. Its mandate is to promote Thailand's
tourism
Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...
industry, and protect the environment.
History
An organization called Tourism of Thailand was founded in 1924. For 50 years, responsibility for attracting tourists to Thailand bounced around between the
State Railway of Thailand
The State Railway of Thailand (SRT) ( th, การรถไฟแห่งประเทศไทย, abbrev. รฟท., ) is the state-owned rail operator under the jurisdiction of the Ministry of Transport in Thailand.
History
The SRT was ...
, the
Ministry of Commerce A Ministry of Trade and Industry, Ministry of Commerce, Ministry of Commerce and Industry or variations is a ministry that is concerned with a nation's trade, industry and commerce.
Notable examples are:
List
*Algeria: Ministry of Industry and M ...
, the
Ministry of Transport
A ministry of transport or transportation is a ministry responsible for transportation within a country. It usually is administered by the ''minister for transport''. The term is also sometimes applied to the departments or other government age ...
and the
Office of the Prime Minister. The Tourism Authority of Thailand (TAT) was established on 4 May 1979.
Initiatives
TAT uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign.
In 2015, TAT introduced a campaign titled "2015: Discover Thainess."
TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister
Prayut Chan-o-cha
Prayut Chan-o-cha (sometimes spelled Prayuth Chan-ocha; th, ประยุทธ์ จันทร์โอชา, ; born 21 March 1954) is a Thai politician and retired Royal Thai Army, army officer who has served as the Prime Minister of T ...
wants all Thais to practice.
In 2017, the Thai government approved a 144 million
baht
The baht (; th, บาท, ; currency sign, sign: ฿; ISO 4217, code: THB) is the official currency of Thailand. It is divided into 100 ''satang'' (, ). The issuance of currency is the responsibility of the Bank of Thailand. Society for Worldw ...
budget to fund the ''
Michelin Guide
The Michelin Guides ( ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin star (classification), stars for excellence to a select few establishments. The ac ...
'' in a five-year contract to create Michelin Guides for Thailand, starting with Bangkok. The ''Michelin Guide to Bangkok'' was released on 6 December 2017.
At the 69th
Cannes Film Festival
The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...
in 2016 Thailand introduced a cash rebate policy for foreign films shot in Thailand.
It took effect in January 2017.
Budget
TAT's budget for
FY2017 is 7,094.8 million
baht
The baht (; th, บาท, ; currency sign, sign: ฿; ISO 4217, code: THB) is the official currency of Thailand. It is divided into 100 ''satang'' (, ). The issuance of currency is the responsibility of the Bank of Thailand. Society for Worldw ...
.
See also
*
Tourism in Thailand
Tourism is an economic contributor to the Kingdom of Thailand. Estimates of tourism revenue directly contributing to the GDP of 12 trillion baht range from one trillion baht (2013) 2.53 trillion baht (2016), the equivalent of 9% to 17.7% of ...
References
{{authority control
Tourism in Thailand
Tourism agencies
State enterprises of Thailand
Government agencies established in 1949